CNH announces Global Leadership Team appointment

Rhea-AI Summary

CNH (NYSE: CNH) has announced the appointment of Cameron Batten as Chief Communications Officer, effective March 31, 2025. Batten will join the company's Global Leadership Team (GLT) to support CNH's strategic priorities for profitable growth.

With over 25 years of experience in communications, Batten brings expertise from his previous role as Chief Communications Officer at Volkswagen Group of America. His career includes leadership positions at Samsung Electronics America, Capital One, Johnson & Johnson, and American Express.

CEO Gerrit Marx emphasized that CNH's new strategic chapter requires a visionary storyteller to communicate the company's technology landscape and impact through its iconic brands. CNH operates globally through brands including Case IH, New Holland Agriculture, CASE, New Holland Construction Equipment, and specialized brands like Raven, Hemisphere, and Flexi-Coil.

Positive

• Appointment of experienced communications executive with 25+ years expertise
• Strategic addition to Global Leadership Team to support growth initiatives
• Brings valuable experience from major companies like Volkswagen, Samsung, and American Express

Negative

• None.

CNH announces Global Leadership Team appointment

Basildon, March 17, 2025

CNH (NYSE: CNH) today announces the appointment of Cameron Batten as Chief Communications Officer effective March 31, 2025. Mr. Batten will join the Company’s Global Leadership Team (GLT), which is empowered to carry out the fast and effective delivery of CNH’s strategic priorities for profitable long-term growth.

Cameron Batten has over 25 years of experience in communications across media and institutional/government relations, brand marketing, corporate reputation, employee engagement and social impact with top-tier consumer brands. Ahead of joining CNH, he served as Chief Communications Officer at Volkswagen Group of America. His past roles include Vice President of Brand Communications at Samsung Electronics America; Vice President of Card Communications at Capital One; Global Head of Workforce Communications at Johnson & Johnson; and Vice President of Communications at American Express.

“We have entered a new strategic chapter at CNH and that calls for a visionary storyteller who can harness the rich technology landscape to powerfully tell our story. In Cameron, CNH gains a wealth of expertise in communications and stakeholder engagement that will help us articulate our path, progress, and the positive impact we make everywhere, every day through our iconic brands,” said Gerrit Marx, Chief Executive Officer at CNH.

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

Contacts:

Media Relations
Email: mediarelations@cnh.com

Investor Relations
Email: investor.relations@cnh.com

Forward-looking Statements

All statements other than statements of historical fact contained in this press release including competitive strengths; business strategy; future financial position or operating results; budgets; projections with respect to revenue, income, earnings (or loss) per share, capital expenditures, dividends, liquidity, capital structure or other financial items; costs; and plans and objectives of management regarding operations and products, are forward-looking statements. Forward-looking statements also include statements regarding the future performance of CNH and its subsidiaries on a standalone basis. These statements may include terminology such as “may”, “will”, “expect”, “could”, “should”, “intend”, “estimate”, “anticipate”, “believe”, “outlook”, “continue”, “remain”, “on track”, “design”, “target”, “objective”, “goal”, “forecast”, “projection”, “prospects”, “plan”, or similar terminology. Forward-looking statements are not guarantees of future performance. Rather, they are based on current views and assumptions and involve known and unknown risks, uncertainties and other factors, many of which are outside our control and are difficult to predict. If any of these risks and uncertainties materialize (or they occur with a degree of severity that the Company is unable to predict) or other assumptions underlying any of the forward-looking statements prove to be incorrect, including any assumptions regarding strategic plans, the actual results or developments may differ materially from any future results or developments expressed or implied by the forward-looking statements.

Factors, risks and uncertainties that could cause actual results to differ materially from those contemplated by the forward-looking statements include, among others: economic conditions in each of our markets, including the significant uncertainty caused by geopolitical events; production and supply chain disruptions, including industry capacity constraints, material availability, and global logistics delays and constraints; the many interrelated factors that affect consumer confidence and worldwide demand for capital goods and capital goods-related products, changes in government policies regarding banking, monetary and fiscal policy; legislation, particularly pertaining to capital goods-related issues such as agriculture, the environment, debt relief and subsidy program policies, trade and commerce and infrastructure development; government policies on international trade and investment, including sanctions, import quotas, capital controls and tariffs; volatility in international trade caused by the imposition of tariffs, sanctions, embargoes, and trade wars; actions of competitors in the various industries in which we compete; development and use of new technologies and technological difficulties; the interpretation of, or adoption of new, compliance requirements with respect to engine emissions, safety or other aspects of our products; labor relations; interest rates and currency exchange rates; inflation and deflation; energy prices; prices for agricultural commodities and material price increases; housing starts and other construction activity; our ability to obtain financing or to refinance existing debt; price pressure on new and used equipment; the resolution of pending litigation and investigations on a wide range of topics, including dealer and supplier litigation, intellectual property rights disputes, product warranty and defective product claims, and emissions and/or fuel economy regulatory and contractual issues; security breaches, cybersecurity attacks, technology failures, and other disruptions to the information technology infrastructure of CNH and its suppliers and dealers; security breaches with respect to our products; our pension plans and other post-employment obligations; political and civil unrest; volatility and deterioration of capital and financial markets, including pandemics (such as the COVID-19 pandemic), terrorist attacks in Europe and elsewhere; the remediation of a material weakness; our ability to realize the anticipated benefits from our business initiatives as part of our strategic plan; including targeted restructuring actions to optimize our cost structure and improve the efficiency of our operations; our failure to realize, or a delay in realizing, all of the anticipated benefits of our acquisitions, joint ventures, strategic alliances or divestitures and other similar risks and uncertainties, and our success in managing the risks involved in the foregoing.

Forward-looking statements are based upon assumptions relating to the factors described in this press release, which are sometimes based upon estimates and data received from third parties. Such estimates and data are often revised. Actual results may differ materially from the forward-looking statements as a result of a number of risks and uncertainties, many of which are outside CNH’s control. CNH expressly disclaims any intention or obligation to provide, update or revise any forward-looking statements in this announcement to reflect any change in expectations or any change in events, conditions or circumstances on which these forward-looking statements are based.

Further information concerning CNH, including factors that potentially could materially affect its financial results, is included in the Company’s reports and filings with the U.S. Securities and Exchange Commission ("SEC").

All future written and oral forward-looking statements by CNH or persons acting on the behalf of CNH are expressly qualified in their entirety by the cautionary statements contained herein or referred to above.

Additional factors could cause actual results to differ from those expressed or implied by the forward-looking statements included in the Company’s filings with the SEC (including, but not limited to, the factors discussed in our 2024 Annual Report and subsequent quarterly reports).

Attachment

• 20250317_PR_CNH_GLT_appointment

FAQ

When will Cameron Batten start as CNH's Chief Communications Officer?

Cameron Batten will begin his role as Chief Communications Officer at CNH on March 31, 2025.

What is Cameron Batten's previous experience before joining CNH?

He was Chief Communications Officer at Volkswagen Group of America and held VP positions at Samsung Electronics America, Capital One, Johnson & Johnson, and American Express.

What are the main brands operated by CNH globally?

CNH operates Case IH and New Holland in agriculture, CASE and New Holland in construction, plus specialized brands like STEYR, Raven, Hemisphere, and Flexi-Coil.

How many employees does CNH currently have worldwide?

CNH has over 40,000 employees globally forming a diverse and inclusive workplace.