Behind the Wheel: The Connected Farm

Rhea-AI Summary

Case IH, part of CNH Industrial (NYSE: CNHI), has launched the Connected Farm project in Água Boa, Brazil, enhancing digital connectivity in a key agricultural region. Collaborating with TIM Brazil, Case IH is investing in 4G infrastructure to facilitate data reporting and monitoring via its AFS Connect Center. This initiative aims to boost productivity, reduce resource consumption, and optimize logistics for farmers, demonstrating the potential impact of connectivity on agriculture and community development.

Positive

• Investment in 4G infrastructure will enhance productivity for local farmers.
• Collaboration with TIM Brazil signifies strong partnerships to improve connectivity.
• Connected Farm demonstrates Case IH's role in leading digital agriculture in Brazil.

Negative

• None.

Internet coverage is coming to the remote city of Água Boa in Mato Grosso state, Brazil and with it the Case IH Connected Farm. Watch this latest episode in our Behind the Wheel series to find out more about how Case IH was instrumental in bringing connectivity to the region and discover how it will not only benefit agriculture but the wider community at: bit.ly/connectedfarm

London, February 16, 2022

Case IH, a global agricultural machinery brand of CNH Industrial (NYSE: CNHI / MI: CNHI), has selected Água Boa, a region renowned for its high agricultural productivity, as the location for its Connected Farm project. The brand is the driving force behind the initiative to bring 4G infrastructure to the region and has provided financial investment, worked with telecommunications provider TIM Brazil, and forged links within the local community to bring the project to fruition.

“Case IH is recognized as the brand of choice for technology-oriented farmers. It has been instrumental in introducing cutting edge technologies to Brazilian farmers,” said Vilmar Fistarol, President Latin America, CNH Industrial. “The Connected Farm shows how the brand is leading the Brazilian digital agriculture revolution.”

This Connected Farm aims to demonstrate how rural connectivity increases in-field productivity, even in an already highly productive region. A 4G internet connection installed at the farm enables the entire operation, and its machines, to report data and be monitored by the new AFS (Case IH’s precision farming package) Connect Center, based at the Case IH Sorocaba Plant in the state of São Paulo.

Connectivity provides the farmer with a wealth of benefits including increased productivity, reduced water consumption, efficient logistics, machine uptime information, and more efficient inventory management. The financial benefits include an increased return on investment and optimization of overall and specific input costs.

“The Case IH Connected Farm brings together the most advanced technologies the brand has to offer,” said Parag Garg, Chief Digital Officer, CNH Industrial. “The new connected infrastructure and Case IH’s advanced machines demonstrate the benefits connectivity will bring to the area’s farmers.”

In addition to showcasing the Connected Farm project, the video contains interviews with members of the Água Boa community. These interviews give an insight into how the local population is keen to embrace new technologies in the workplace, schools and the public health sector, which are made more accessible by the new connectivity infrastructure.

Find out more about how Case IH is bringing connectivity to Água Boa and the Connected Farm at: bit.ly/connectedfarm

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company that sustainably advances the noble work of agriculture and construction workers. The Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnhindustrial.com

For news from CNH Industrial and its Brands visit: media.cnhindustrial.com

Media contacts:

Rebecca Fabian                                        Anna Angelini
North America                                          United Kingdom
Tel. +1 312 515 2249                                   Tel. +44 (0)7725 826 007

Email: mediarelations@cnhind.com

 

 

Attachments

• Case IH Connected Farm
• 20220216_PR_CNH_Industrial_BTW_Connected_Farm
• 20220216_CS_CNH_Industrial_BTW_Connected_Farm

FAQ

What is the Case IH Connected Farm project in Água Boa?

The Connected Farm project aims to improve digital connectivity in Água Boa, Brazil, through a $4G infrastructure investment led by Case IH.

How will the Connected Farm benefit farmers in Brazil?

The project will enhance productivity, reduce resource consumption, and improve logistics through advanced connectivity.

What company is behind the Connected Farm initiative?

The initiative is spearheaded by Case IH, a brand of CNH Industrial (NYSE: CNHI).

When was the Connected Farm project announced?

The Connected Farm project was announced on February 16, 2022.