Behind the Wheel: CNH Industrial supports the growing hemp industry in North America

Rhea-AI Summary

CNH Industrial is promoting the sustainable use of hemp in North America through a new initiative featuring a video from its New Holland Agriculture brand. The video showcases a 15-acre hemp test farm in Pennsylvania, highlighting the potential benefits of hemp cultivation for economic sustainability and agricultural practices. Collaborating with the National Hemp Association and Penn State University, the project aims to educate producers on the opportunities and challenges of reintegrating hemp into farming. This effort underscores CNH Industrial's commitment to innovative, sustainable agriculture.

Positive

• Collaboration with National Hemp Association and Penn State University enhances educational outreach.
• Demonstrates CNH Industrial's commitment to sustainable agricultural practices.
• 15-acre test farm provides valuable data on hemp crop cycles.

Negative

• None.

Did you know that hemp can be used as a sustainable alternative to textiles, wood and even concrete? That it was once so valued as a commodity it was accepted as payment for taxes in the state of Pennsylvania in the USA? Learn more about this versatile crop and how CNH Industrial is supporting its gradual re-emergence in North America from this latest episode in the Behind the Wheel series at: cnhindustrial.com/hempindustry

London, February 11, 2021

The video was shot on location at the New Holland Agriculture facility in New Holland, Pennsylvania, USA. The opening panoramic scenes show the 15 acres of industrial hemp, which was planted at the brand’s on-site test farm for educational and analytical purposes. This test plot was used to provide valuable crop and soil data as well as a unique opportunity to study the crop cycle from planting to harvesting, which is the focus of this webisode.

New Holland Agriculture, a global agricultural brand of CNH Industrial N.V. (NYSE:CNHI / MI:CNHI), has been working with partners, the National Hemp Association and Penn State University, in a bid to raise awareness and educate producers about the benefits of this crop and its exciting potential for economic sustainability. The aerial footage of the hemp plantation gives an idea of the scale of this project and shows how New Holland products can be used throughout the entire cropping cycle. This is further testament to New Holland’s commitment to help accelerate the return of hemp crops on farms across North America.

Through a series of interviews with experts from the National Hemp Association, Penn State University and the New Holland brand itself, the video highlights some of the benefits, challenges and opportunities associated with the campaign to turn this crop into a valuable commodity once more. CNH Industrial’s support of the evolving hemp industry is another demonstration of the Company’s commitment to promoting more sustainable agricultural practices.

Find out more about how CNH Industrial is supporting the growing hemp industry at: cnhindustrial.com/hempindustry

CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com

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Media contact:

Laura Overall    
Corporate Communications Manager
CNH Industrial              
Tel. +44 (0)2077 660 338                       
E-mail: mediarelations@cnhind.com
www.cnhindustrial.com

Attachments

• 20210211_PR_CNH_Industrial_BTW_Hemp_Industry_NA
• Behind_The_Wheel_Industrial_hemp_harvest_in_North_America

FAQ

What is CNHI doing to promote hemp cultivation in North America?

CNHI is promoting hemp cultivation through educational initiatives and a video series that highlights the benefits and challenges of hemp farming.

What collaboration is CNHI involved in for the hemp industry?

CNHI is collaborating with the National Hemp Association and Penn State University to educate producers about hemp's economic sustainability.

Where is CNHI's hemp test farm located?

The test farm is located in New Holland, Pennsylvania, showcasing a 15-acre hemp plantation.

When was the CNHI hemp initiative announced?

The initiative was announced on February 11, 2021.