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EVENTS.COM ACQUIRES ICONIC TEMECULA VALLEY BALLOON & WINE FESTIVAL

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Events.com has announced its acquisition of the Temecula Valley Balloon & Wine Festival, scheduled for June 20-22, 2025. The festival, which typically attracts hundreds of thousands of visitors, will feature hot air balloon displays, wine tastings, and expanded entertainment across three music stages.

The acquisition strengthens Events.com's presence in Southern California, following their recent acquisition of the Wonderfront Music & Arts Festival. The company will implement its AI-driven event management platform to enhance the festival experience, introducing features like interactive camping reservation systems and real-time updates.

Under Events.com's ownership, the festival will maintain its nonprofit mission and introduce a revenue-sharing model benefiting the 501(c)(4), supporting local community programs. The festival traditionally generates millions in local economic impact, supporting school programs, military groups, and Dollars for Scholars.

This acquisition comes as Events.com prepares for its public debut through a business combination with Concord Acquisition Corp. II (OTCQX: CNDA), expected to close in 2025.

Events.com ha annunciato l'acquisizione del Temecula Valley Balloon & Wine Festival, in programma dal 20 al 22 giugno 2025. Il festival, che solitamente attira centinaia di migliaia di visitatori, presenterà esposizioni di mongolfiere, degustazioni di vino e un intrattenimento ampliato su tre palchi musicali.

L'acquisizione rafforza la presenza di Events.com nella California del Sud, dopo la recente acquisizione del Wonderfront Music & Arts Festival. L'azienda implementerà la sua piattaforma di gestione eventi basata sull'IA per migliorare l'esperienza del festival, introducendo funzionalità come sistemi di prenotazione per il campeggio interattivi e aggiornamenti in tempo reale.

Sotto la proprietà di Events.com, il festival manterrà la sua missione non profit e introdurrà un modello di condivisione dei ricavi a beneficio del 501(c)(4), supportando i programmi della comunità locale. Tradizionalmente, il festival genera milioni di impatto economico locale, sostenendo programmi scolastici, gruppi militari e Dollars for Scholars.

Questa acquisizione avviene mentre Events.com si prepara per il suo debutto pubblico attraverso una combinazione aziendale con Concord Acquisition Corp. II (OTCQX: CNDA), previsto per il 2025.

Events.com ha anunciado su adquisición del Temecula Valley Balloon & Wine Festival, programado para el 20 al 22 de junio de 2025. El festival, que normalmente atrae a cientos de miles de visitantes, contará con exhibiciones de globos aerostáticos, catas de vino y entretenimiento ampliado en tres escenarios musicales.

La adquisición fortalece la presencia de Events.com en el sur de California, tras su reciente compra del Wonderfront Music & Arts Festival. La empresa implementará su plataforma de gestión de eventos impulsada por IA para mejorar la experiencia del festival, introduciendo características como sistemas de reserva de camping interactivos y actualizaciones en tiempo real.

Bajo la propiedad de Events.com, el festival mantendrá su misión sin fines de lucro e introducirá un modelo de reparto de ingresos que beneficiará al 501(c)(4), apoyando programas comunitarios locales. Tradicionalmente, el festival genera millones en impacto económico local, apoyando programas escolares, grupos militares y Dollars for Scholars.

Esta adquisición se produce mientras Events.com se prepara para su debut público a través de una combinación empresarial con Concord Acquisition Corp. II (OTCQX: CNDA), que se espera que se cierre en 2025.

Events.comTemecula Valley Balloon & Wine Festival의 인수를 발표했으며, 이 행사는 2025년 6월 20일부터 22일까지 예정되어 있습니다. 이 축제는 보통 수십만 명의 방문객을 끌어모으며, 열기구 전시, 와인 시음, 세 개의 음악 무대에서의 확장된 엔터테인먼트를 특징으로 합니다.

이번 인수는 Events.com의 남부 캘리포니아 내 입지를 강화하며, 최근 Wonderfront Music & Arts Festival을 인수한 후 이루어졌습니다. 이 회사는 축제 경험을 향상시키기 위해 AI 기반 이벤트 관리 플랫폼을 도입하고, 인터랙티브한 캠핑 예약 시스템 및 실시간 업데이트와 같은 기능을 도입할 것입니다.

Events.com의 소유 하에 축제는 비영리 사명을 유지하며 지역 사회 프로그램을 지원하는 501(c)(4)에 혜택을 주는 수익 공유 모델을 도입할 것입니다. 이 축제는 전통적으로 수백만 달러의 지역 경제적 영향을 창출하며, 학교 프로그램, 군사 그룹 및 Dollars for Scholars를 지원합니다.

이번 인수는 Events.com이 Concord Acquisition Corp. II (OTCQX: CNDA)와의 기업 결합을 통해 공개 데뷔를 준비하는 과정에서 이루어졌으며, 이는 2025년에 마감될 예정입니다.

Events.com a annoncé son acquisition du Temecula Valley Balloon & Wine Festival, prévu du 20 au 22 juin 2025. Le festival, qui attire généralement des centaines de milliers de visiteurs, proposera des expositions de montgolfières, des dégustations de vin et un divertissement élargi sur trois scènes musicales.

Cette acquisition renforce la présence d'Events.com dans le sud de la Californie, suite à leur récente acquisition du Wonderfront Music & Arts Festival. L'entreprise mettra en œuvre sa plateforme de gestion d'événements alimentée par l'IA pour améliorer l'expérience du festival, en introduisant des fonctionnalités telles que des systèmes de réservation de camping interactifs et des mises à jour en temps réel.

Sous la propriété d'Events.com, le festival maintiendra sa mission à but non lucratif et introduira un modèle de partage des revenus au bénéfice du 501(c)(4), soutenant des programmes communautaires locaux. Le festival génère traditionnellement des millions d'impact économique local, soutenant des programmes scolaires, des groupes militaires et Dollars for Scholars.

Cette acquisition intervient alors qu'Events.com se prépare à son introduction en bourse par le biais d'une combinaison d'entreprises avec Concord Acquisition Corp. II (OTCQX: CNDA), qui devrait se conclure en 2025.

Events.com hat die Übernahme des Temecula Valley Balloon & Wine Festival angekündigt, das für den 20. bis 22. Juni 2025 geplant ist. Das Festival, das typischerweise Hunderttausende von Besuchern anzieht, wird Heißluftballon-Ausstellungen, Weinproben und erweitertes Entertainment auf drei Musikbühnen bieten.

Die Übernahme stärkt die Präsenz von Events.com in Südkalifornien, nach der jüngsten Übernahme des Wonderfront Music & Arts Festival. Das Unternehmen wird seine KI-gesteuerte Event-Management-Plattform implementieren, um das Festivalerlebnis zu verbessern, und Funktionen wie interaktive Campingreservierungssysteme und Echtzeit-Updates einführen.

Unter der Eigentümerschaft von Events.com wird das Festival seine gemeinnützige Mission beibehalten und ein Gewinnbeteiligungsmodell einführen, das der 501(c)(4) zugutekommt und lokale Gemeinschaftsprogramme unterstützt. Das Festival generiert traditionell Millionen an lokalem wirtschaftlichem Einfluss und unterstützt Schulprogramme, Militärgruppen und Dollars for Scholars.

Diese Übernahme erfolgt, während sich Events.com auf sein öffentliches Debüt durch eine Unternehmenszusammenlegung mit Concord Acquisition Corp. II (OTCQX: CNDA) vorbereitet, die voraussichtlich 2025 abgeschlossen wird.

Positive
  • Strategic expansion into Southern California event market
  • Implementation of AI-driven management platform to enhance operational efficiency
  • New revenue-sharing model to increase community funding
  • Festival generates millions in local economic impact
  • Enhanced digital infrastructure for ticket sales and event management
Negative
  • Significant capital expenditure required for acquisition
  • Integration costs and operational risks during transition period
  • Execution risk in implementing new technology systems
  • Pending SPAC merger completion uncertainty
  • Camping Reservations Now Open with Individual Festival Tickets, Performer Lineup and Event Schedule Coming Soon
  • Strategic Investment Expands Events.com's Portfolio of Live Experiences and Strengthens its Footprint in the Southern California Market
  • Acquisition Reinforces Commitment to Nonprofit Mission, Further Enhancing Community Impact and Support

LA JOLLA, Calif., March 13, 2025 /PRNewswire/ -- Events.com ("the Company"), an industry-leading event management platform, announced today its acquisition of the renowned Temecula Valley Balloon & Wine Festival and the launch of camping packages for the event, taking place June 20-22, 2025. Fans can now purchase their camping spots at TemeculaValleyFestival.com, powered by Events.com. This innovative platform features an interactive map that allows festival-goers to easily select their preferred camping package and location, streamlining the reservation process like never before. Individual one- and three-day festival passes for fans not camping, the performer lineup, and the complete event schedule will be revealed soon.

The Temecula Valley Balloon & Wine Festival attracts hundreds of thousands of visitors each May to the Lake Skinner Recreation Area. The 2025 festival will feature stunning, breathtaking hot air balloon displays and rides, immersive beer and wine tastings from local vendors, and top-tier live entertainment, with an expanded, full three-day experience. This year, national touring artists will perform on both the main and wine stages, and the festival introduces new amenities such as expanded camping, faster vehicle check-ins, and a third music stage at the Outpost Saloon. The performer lineup and full event schedule will be announced soon.

This acquisition supports Events.com's ongoing expansion into the Southern California market, adding to its portfolio of premier live events, including the recently announced Wonderfront Music & Arts Festival. Events.com's platform is built to handle the demands of large-scale events, providing advanced management tools needed for big gatherings like the Temecula Balloon & Wine Festival, where smooth operations and an elevated, modern attendee experience are key. Under Events.com's ownership, festival goers can expect a seamless digital experience for ticketing, real-time event updates, and interactive features powered by Events.com's AI-driven event discovery and management tools.

"The Temecula Valley Balloon & Wine Festival is a cultural touchstone in Southern California's wine country, embodying everything we value at Events.com Thanks to the leadership of Scott Soares, Lynn Shaver, and a community of incredible volunteers, Temecula has grown into a vibrant celebration of creativity, community, and the power of collective experiences," said Stephen Partridge, Co-Founder, President and COO of Events.com "With Temecula's decades-long legacy as a beloved tradition and Wonderfront's emergence as a dynamic new force in the festival scene, we're excited to further embrace our role in shaping the future of Southern California's live events landscape. Through this acquisition, we look forward to enhancing the festival while sustaining its nonprofit mission and enriching the community for years to come."

Each year, the festival brings millions of dollars into the local economy, with festival proceeds benefiting community organizations such as school programs, military groups, and Dollars for Scholars. Under Events.com's ownership, the festival will continue to honor its longstanding commitment to the Temecula Valley community by expanding support for local programs and initiatives that bring value to the area. Events.com will also introduce a revenue-sharing model that will directly benefit the 501(c)(4), allowing it to allocate even more funds toward local initiatives and enhance its community-driven impact.

Additionally, the festival will leverage Events.com's cutting-edge event management solutions to improve the attendee experience and streamline operations and analytics for organizers, resulting in increased revenue and in turn, increased funding going back to the local community.

"As someone who's spent decades in the live music industry, I've witnessed firsthand how critical it is to blend tradition with innovation. The Temecula Valley Balloon & Wine Festival has been a cornerstone of the community for over 40 years, and with Events.com's advanced platform, we're able to enhance the experience for both festival-goers and organizers," said Paul Thornton, Executive Producer of the Temecula Valley Balloon & Wine Festival. "From simplifying campsite reservations to providing real-time updates, this partnership helps us preserve the festival's rich history while introducing modern features that will elevate the event for future generations. We're also excited to expand the talent lineup, bringing in top-tier artists year over year, and ensuring that the festival continues to grow and evolve. It's a great opportunity to contribute to an iconic festival that remains dynamic and adaptable in an ever-changing landscape."

Events.com enables event organizers to manage, market, and monetize the entire lifecycle of an event, from local fundraisers to global festivals, marathons, and more. With end-to-end event management solutions, Events.com gives organizers access to a suite of tools at every step. The platform offers sponsorship and promotional tools, event management software, digital marketing services, on-site check-in, and add-on sales to help ensure a smooth event experience from start to finish.

This acquisition also comes at a critical juncture for Events.com as it prepares for its public debut following its previously announced business combination with Concord Acquisition Corp. II (OTCQX: CNDA), a publicly traded special purpose acquisition company, which is expected to close in 2025, subject to the satisfaction or waiver of customary closing conditions.

For more information about Events.com, please visit https://events.com.

About Events.com

Events.com powers a two-sided marketplace and platform that helps passionate individuals create, promote, discover, and enjoy events. Events.com's platform helps event organizers seamlessly execute their events and allows event goers to discover, interact, and transact with the events they love. The Company offers a robust ecosystem that supports millions of event creators worldwide, catering to various interests. From the prestigious All-In Summit, the world's leading podcast for business, technology, and investing, to the exclusive Club Getaway featured on Bravo, the event calendar on NewYork.com, the transformative Archangel Summit, and movie experiences at the iconic Mayfair Theatre in Ottawa—Events.com technology is the driving force behind unforgettable moments worldwide.

For additional information, please visit events.com.

Video: The most meaningful moments in our lives, powered by Events.com

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About Temecula Valley Balloon & Wine Festival

Established in 1983, the Temecula Valley Balloon & Wine Festival has evolved from 35 hot air balloons and a handful of local wineries into one of Southern California's premier events. Now drawing 15,000-20,000 attendees daily, the festival offers diverse entertainment, culinary experiences, and ballooning activities. Since 1989, it has been held at Lake Skinner Park, providing a picturesque setting where visitors can camp and fully immerse themselves in the event's scenic beauty.

The festival celebrates the perfect blend of music, wine, and hot air balloon experiences. Attendees enjoy performances by top touring acts and regional artists across various genres, including country, classic rock, alt rock, and Americana, while witnessing the vibrant energy of hot air balloon launches. Guests can also indulge in wine tastings from Southern California's finest wineries, craft beer selections, gourmet food, and the iconic Balloon Glow in the evening.

Important Information for Investors and Shareholders

In connection with the Proposed Business Combination, CNDA intends to file with the SEC the Registration Statement, which will include a prospectus with respect to PubCo's securities to be issued in connection with the Proposed Business Combination and a proxy statement to be distributed to holders of CNDA's common stock in connection with CNDA's solicitation of proxies for the vote by CNDA's stockholders with respect to the Proposed Business Combination and other matters to be described in the Registration Statement (the "Proxy Statement"). After the SEC declares the Registration Statement effective, CNDA plans to file the definitive Proxy Statement with the SEC and to mail copies to stockholders of CNDA as of a record date to be established for voting on the Proposed Business Combination. This press release does not contain all the information that should be considered concerning the Proposed Business Combination and is not a substitute for the Registration Statement, Proxy Statement or for any other document that PubCo or CNDA may file with the SEC. Before making any investment or voting decision, investors and security holders of CNDA and Events.com are urged to read the Registration Statement and the Proxy Statement, and any amendments or supplements thereto, as well as all other relevant materials filed or that will be filed with the SEC in connection with the Proposed Business Combination as they become available because they will contain important information about, Events.com, CNDA, PubCo and the Proposed Business Combination.

Investors and security holders will be able to obtain free copies of the Registration Statement, the Proxy Statement and all other relevant documents filed or that will be filed with the SEC by PubCo and CNDA through the website maintained by the SEC at www.sec.gov. In addition, the documents filed by PubCo and CNDA may be obtained free of charge from CNDA's website at cnda.concordacquisitioncorp.com or by directing a request to Jeff Tuder, Chief Executive Office, 477 Madison Avenue New York, New York 10022; Tel: (212) 883-4330. The information contained on, or that may be accessed through, the websites referenced in this press release is not incorporated by reference into, and is not a part of, this press release.

Participants in the Solicitation

Events.com, CNDA, PubCo and their respective directors, executive officers and other members of management and employees may, under the rules of the SEC, be deemed to be participants in the solicitations of proxies from CNDA's stockholders in connection with the Proposed Business Combination. For more information about the names, affiliations and interests of CNDA's directors and executive officers, please refer to CNDA's annual report on Form 10-K filed with the SEC on March 1, 2024, and Registration Statement, Proxy Statement and other relevant materials filed with the SEC in connection with the Proposed Business Combination when they become available. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, which may, in some cases, be different than those of CNDA's stockholders generally, will be included in the Registration Statement and the Proxy Statement, when they become available. Stockholders, potential investors and other interested persons should read the Registration Statement and the Proxy Statement carefully, when they become available, before making any voting or investment decisions. You may obtain free copies of these documents from the sources indicated above.

No Offer or Solicitation

This document shall not constitute a "solicitation" as defined in Section 14 of the Securities Exchange Act of 1934, as amended. This document shall not constitute an offer to sell or exchange, the solicitation of an offer to buy or a recommendation to purchase, any securities, or a solicitation of any vote, consent or approval, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in which such offer, solicitation or sale may be unlawful under the laws of such jurisdiction. No offering of securities in the Proposed Business Combination shall be made except by means of a prospectus meeting the requirements of the Securities Act of 1933, as amended, or an exemption therefrom.

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SOURCE Events.com

FAQ

When is the 2025 Temecula Valley Balloon & Wine Festival taking place?

The festival is scheduled for June 20-22, 2025, at the Lake Skinner Recreation Area.

What new features are being added to the 2025 Temecula Festival under Events.com ownership?

New features include expanded camping, faster vehicle check-ins, a third music stage at the Outpost Saloon, and an interactive camping reservation system.

How will the Events.com acquisition impact the festival's nonprofit mission?

Events.com will maintain the nonprofit mission and introduce a revenue-sharing model with the 501(c)(4) to increase funding for local community initiatives.

What is the significance of the CNDA stock ticker in relation to Events.com's festival acquisition?

Events.com is preparing to go public through a merger with Concord Acquisition Corp. II (CNDA) in 2025, making this acquisition strategically important for their public debut.
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