Wellcare and The American Legion Partner on Initiative to Prevent Veteran Suicides

Rhea-AI Summary

Wellcare, a part of Centene (NYSE: CNC), has partnered with The American Legion to launch the 'Be the One' initiative, aimed at preventing veteran suicides. This program seeks to raise awareness about mental health resources and reduce the stigma surrounding seeking help. Notably, U.S. veterans are 1.5 times more likely to die by suicide, with 17.5 veterans dying each day on average. The initiative includes educational materials, a mobile app, and public service announcements. Both organizations emphasize the importance of community support for veterans struggling with mental health issues.

Positive

• Partnership with a reputable organization like The American Legion enhances credibility.
• Focus on veteran mental health can improve community support and brand image.
• Introduction of a mobile app enhances accessibility to crisis resources.
• Public Service Announcements increase awareness and outreach.
• Centene's proactive approach can positively impact investor sentiment.

Negative

• No direct financial benefit or revenue increase mentioned in the PR.
• Potential for increased operational costs related to the initiative.
• Focus on a non-commercial initiative might not immediately benefit stock performance.
• Absence of specific metrics or KPIs to measure the initiative's success.

The "Be the One" initiative raises awareness of resources available to support veterans

The initiative also focuses on education and seeks to reduce the stigma associated with seeking mental health services

TAMPA, Fla., May 28, 2024 /PRNewswire/ -- Wellcare, the Medicare business of Centene Corporation (NYSE: CNC) and the American Legion, the nation's largest wartime veterans services organization, launched a veteran suicide prevention initiative. The "Be the One" initiative raises awareness of the resources available to help veterans and seeks to reduce the stigma that keeps many veterans from seeking care. Research shows that America's veterans are 1.5 times more likely to commit suicide and, according to Department of Veterans Affairs, on average, 17.5 veterans die each day from suicide. With veteran suicide rates continuing to rise, "Be the One" calls upon friends, family members and colleagues to be the one – to offer assistance and resources to veterans in need and prevent a potential crisis situation. The initiative includes educational resources, tools like a mobile app and Public Service Announcements.

"We are proud to partner with The American Legion on this critically important initiative in support of our nation's veterans. The "Be the One" initiative encourages us to talk openly and boldly about the mental health challenges affecting veterans," said President and Chief Executive Officer of Wellcare and U.S. Air Force veteran, Michael A. Carson. "It is important to acknowledge that many veterans struggle to cope with life after deployment or service. By working together, we can help ensure that veterans receive the care and support they need to lead healthy and fulfilling lives."

"Military service is one of the most fulfilling experiences that affords veterans unparalleled skills and a community that lasts a lifetime. As a veteran and member of the American Legion, I know how rewarding service can be, as well as the struggles that many of our servicemen and women face when returning from deployment or separating from service. That's why I'm proud to be a part of this partnership with Wellcare to raise awareness about the importance of mental health support for veterans, and help save our brothers and sisters," said American Legion "Be the One" Chair Waco Hoover.

For those that are actively looking to 'be the one' for their loved ones, "Be the One – Columbia Protocol" is a mobile application that can provide users with geo-targeted crisis resources and guides and is available nationwide. If someone you know is in imminent crisis, call the Veterans Crisis Line at 988 and press 1 for free, 24/7 access to confidential crisis support.

For more information about the "Be the One" initiative, please visit https://www.legion.org/betheone.   

About Wellcare
For more than 20 years, Wellcare has offered a range of Medicare products, including Medicare Advantage and Medicare Prescription Drug Plans (PDP), which offer affordable coverage beyond Original Medicare. Wellcare is the Medicare brand of Centene Corporation, a leading healthcare enterprise committed to transforming the health of the community, one person at a time. Beginning Jan. 1, 2022, Centene's Medicare brands, including Allwell, Health Net, Fidelis Care, Trillium Advantage, 'Ohana Health Plan, and TexanPlus transitioned to the Wellcare brand. For more information about Wellcare, visit www.wellcare.com.

About The American Legion
The American Legion is the nation's largest veteran's organization, comprised of roughly 1.6 million members in roughly 12,000 posts across the country. Chartered by Congress in 1919, The American Legion has spent over 100 years creating a community of servicemembers and veterans to strength the United States of America.

 

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SOURCE Wellcare

FAQ

What is the 'Be the One' initiative launched by Wellcare and The American Legion?

'Be the One' is a veteran suicide prevention initiative that raises awareness of mental health resources and reduces stigma around seeking help.

When was the 'Be the One' initiative announced?

The initiative was announced on May 28, 2024.

What resources does the 'Be the One' initiative include?

The initiative includes educational resources, a mobile app, and public service announcements.

How does the 'Be the One' initiative address veteran suicides?

It raises awareness about mental health resources and encourages community support to prevent potential crisis situations.

What is the significance of the 'Be the One' initiative for Centene (NYSE: CNC)?

The initiative aligns with Centene's commitment to supporting community health, enhancing its brand image and potentially impacting investor sentiment positively.