Cumulus Media Takes Listeners Behind the Scenes of GRAMMY® Award-Winning Icon Shania Twain’s New Single “Giddy Up!” in First Adult Contemporary Episodes of New Multi-Week Audio Series, “Your Music First”
Cumulus Media (NASDAQ: CMLS) is launching a new audio series, Your Music First, featuring Shania Twain and her latest single, “Giddy Up!”. This initiative highlights exclusive insights from Twain, the best-selling female artist in Country music history, across 21 Adult Contemporary radio stations. The series aims to give listeners a behind-the-scenes look at new music and the artist's personal journey. The campaign is in collaboration with Republic Records and will increase engagement with core audiences. Twain is set to kick off her Queen of Me Tour on April 28, 2023, across North America and Europe.
- Launch of 'Your Music First' series strengthens brand partnership with high-profile artists like Shania Twain.
- Increased listener engagement through exclusive artist insights and commentary.
- Potential for higher advertising revenues linked to new content and audience reach.
- None.
21 Cumulus AC Radio Stations Across the U.S. to Reveal Exclusive Background Stories and Insights From Shania Twain as She Kicks Up Her Heels on Latest Single
ATLANTA, March 06, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) announces that today it will launch the first Adult Contemporary installment of its new multi-week audio series, Your Music First, featuring Shania Twain’s newest single, “Giddy Up!” “Giddy Up!” is the opening track of Twain’s new album, Queen of Me, her sixth original full-length offering, first record since 2017, and official debut for her new label partner Republic Records. Cumulus Media will air the Your Music First episodes showcasing the five-time GRAMMY® Award-winning legend and the best-selling female artist in Country music history across 21 of the company’s Adult Contemporary radio stations. The high-profile Your Music First campaign launched last month and takes listeners behind the scenes of new music from the biggest stars in different formats, including AC, Alternative, CHR, Country, Hot AC, Rock and Urban.
Cumulus Media created the Your Music First music series for radio stations that play new music to highlight new releases in a unique way by sharing the thoughts of the artist with radio listeners. The shows feature exclusive artist commentary on the song, with artists revealing different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Currently, Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings)” is the Your Music First feature broadcasting across 47 of Cumulus Media’s Country stations in markets from coast to coast.
“Giddy Up!” rides out of the gate with a fiery, fun chorus tailor-made for singing and dancing along, and showcases Twain’s show-stopping range.
Manny Simon, Senior Vice President of Adult Formats, Republic Records, said: “On behalf of Republic Nashville and Shania Twain, we’re thrilled to partner with Cumulus Media on their Your Music First campaign. With a musical icon like Shania and the power of Cumulus, listeners from around the country will be able to experience her exciting new music including “Giddy Up!”
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “As an international icon, Shania is the perfect artist for our Your Music First campaign. This will bring Shania’s infectious new song to our listeners – paired with her exclusive comments about the song, what it means to her, and her thoughts on her career and life. Through Your Music First, and in partnership with Shania and our friends at Republic Records, we’re able to showcase new music in a fresh, unique way for our listeners and Shania’s fans.”
Shania Twain kicks off her Queen of Me Tour on Friday, April 28th at Spokane Arena in Spokane, WA and makes stops across North America and Europe in Vancouver, Denver, Toronto, Los Angeles, New York, London, Dublin and more before wrapping up on November 14th at Rogers Arena in Vancouver, BC.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Republic Records
A division of Universal Music Group, the world's leading music company, Republic Records has been recognized by Billboard as the industry’s #1 label over the last 10 years. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Billy Porter, Bo Burnham, Ciara, Clairo, Coi Leray, Conan Gray, Daddy Yankee, Drake, Eddie Vedder, G Herbo, Glass Animals, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, Jimmy Fallon, John Legend, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Kim Petras, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Swedish House Mafia, Taylor Swift, The Weeknd, Twice, TXT, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Mercury Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.
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