FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
FreeWheel, a global technology platform for the TV industry, has appointed Kris Magel as Head of Global Agency Partnerships. Magel, with over 30 years of media and advertising experience, will oversee agency collaborations and lead the company's commercialization structure for agency partnerships globally. He will report to Katy Loria, U.S. Chief Revenue Officer of FreeWheel.
Magel joins FreeWheel from Samba TV, where he was Head of Agency and Publisher Solutions. His previous roles include President of Media Clients at dentsu and leadership positions at IPG, including President of Initiative and Chief Investment Officer. In his new role, Magel will focus on driving collaboration between publishers and agency partners, identifying revenue growth opportunities, and creating new cross-media solutions.
FreeWheel, una piattaforma tecnologica globale per l'industria televisiva, ha nominato Kris Magel come Responsabile delle Partnership Globali con le Agenzie. Magel, con oltre 30 anni di esperienza nei media e nella pubblicità, supervisionerà le collaborazioni con le agenzie e guiderà la struttura di commercializzazione dell'azienda per le partnership con le agenzie a livello globale. Riporterà a Katy Loria, Chief Revenue Officer degli Stati Uniti di FreeWheel.
Magel entra in FreeWheel dopo aver lavorato per Samba TV, dove era Responsabile delle Soluzioni per le Agenzie e gli Editori. Le sue esperienze precedenti includono la carica di Presidente dei Clienti Media presso dentsu e posizioni dirigenziali in IPG, incluso il ruolo di Presidente di Initiative e Chief Investment Officer. Nel suo nuovo ruolo, Magel si concentrerà su promuovere la collaborazione tra editori e partner delle agenzie, identificando opportunità di crescita dei ricavi e creando nuove soluzioni cross-media.
FreeWheel, una plataforma tecnológica global para la industria de la televisión, ha designado a Kris Magel como Jefe de Alianzas Globales con Agencias. Magel, con más de 30 años de experiencia en medios y publicidad, supervisará las colaboraciones con agencias y dirigirá la estructura de comercialización de la compañía para asociaciones con agencias a nivel mundial. Informará a Katy Loria, Directora de Ingresos de EE. UU. de FreeWheel.
Magel se une a FreeWheel procedente de Samba TV, donde fue Jefe de Soluciones para Agencias y Editores. Sus roles anteriores incluyen Presidente de Clientes de Medios en dentsu y puestos de liderazgo en IPG, incluyendo Presidente de Initiative y Director de Inversiones. En su nuevo rol, Magel se enfocará en impulsar la colaboración entre editores y socios de agencias, identificando oportunidades de crecimiento de ingresos y creando nuevas soluciones cruzadas de medios.
FreeWheel은 TV 산업을 위한 글로벌 기술 플랫폼으로 크리스 메이걸을 글로벌 에이전시 파트너십 책임자로 임명했습니다. 메이걸은 30년 이상의 미디어 및 광고 경험을 보유하고 있으며, 에이전시 협업을 감독하고 전 세계 에이전시 파트너십을 위한 회사의 상업화 구조를 이끌 것입니다. 그는 FreeWheel의 미국 수익 책임자인 카티 로리아에게 보고할 것입니다.
메이걸은 이전에 삼바 TV에서 에이전시 및 퍼블리셔 솔루션 책임자로 근무했습니다. 그의 이전 역할에는 dentsu의 미디어 고객 대통령과 IPG의 리더십 직책이 포함되며, Initiative의 대통령과 최고 투자 책임자 역할도 있습니다. 새로운 역할에서 메이걸은 퍼블리셔와 에이전시 파트너 간의 협업 촉진, 수익 성장 기회 식별 및 새로운 크로스 미디어 솔루션 개발에 집중할 것입니다.
FreeWheel, une plateforme technologique mondiale pour l'industrie de la télévision, a nommé Kris Magel au poste de Responsable des Partenariats d'Agences à l'Échelle Mondiale. Magel, fort de plus de 30 ans d'expérience dans les médias et la publicité, supervisera les collaborations avec les agences et dirigera la structure de commercialisation de l'entreprise pour les partenariats avec les agences à l'échelle mondiale. Il rendra compte à Katy Loria, Directrice des Revenus pour les États-Unis de FreeWheel.
Magel rejoint FreeWheel en provenance de Samba TV, où il occupait le poste de Responsable des Solutions pour Agences et Éditeurs. Ses précédents rôles incluent Président des Clients Médias chez dentsu et des postes de direction chez IPG, y compris Président d'Initiative et Directeur des Investissements. Dans son nouveau rôle, Magel se concentrera sur la promotion de la collaboration entre les éditeurs et les partenaires d'agences, l'identification des opportunités de croissance des revenus et la création de nouvelles solutions cross-médias.
FreeWheel, eine globale Technologieplattform für die TV-Industrie, hat Kris Magel zum Leiter der globalen Agenturpartnerschaften ernannt. Magel, der über 30 Jahre Erfahrung in den Bereichen Medien und Werbung verfügt, wird die Zusammenarbeit mit Agenturen überwachen und die Commercialization-Struktur des Unternehmens für Agenturpartnerschaften weltweit leiten. Er wird an Katy Loria, Chief Revenue Officer von FreeWheel in den USA, berichten.
Magel wechselt von Samba TV zu FreeWheel, wo er als Leiter der Lösungen für Agenturen und Publisher tätig war. Zu seinen früheren Positionen gehören Präsident der Medienkunden bei dentsu und Führungspositionen bei IPG, darunter Präsident von Initiative und Chief Investment Officer. In seiner neuen Rolle wird sich Magel darauf konzentrieren, die Zusammenarbeit zwischen Publishern und Agenturpartnern voranzutreiben, Wachstumschancen für Einnahmen zu identifizieren und neue Cross-Media-Lösungen zu schaffen.
- Appointment of an experienced industry veteran to a key leadership position
- Potential for improved agency collaborations and revenue growth opportunities
- Strengthening of FreeWheel's position in the TV advertising ecosystem
- None.
Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients
(Photo: Business Wire)
“With decades of experience across many sectors of the industry, Kris will drive greater collaboration and synergies between our publishers and our agency partners that are so critical to our work today,” said Loria. “Kris’ energy to create new cross-media solutions – as demonstrated throughout his career scaling critical partnerships, fostering client satisfaction and leading strategic growth initiatives – will help uncover strategic opportunities that will drive FreeWheel and the TV advertising ecosystem forward.”
A seasoned leader within the media and advertising space, Magel joins FreeWheel from Samba TV where he was Head of Agency and Publisher Solutions, advising agency holding companies, publishers and platforms on how Samba’s first party TV data, audience, identity and measurement solutions could accelerate their businesses. Prior to Samba TV, he served as President, Media Clients at dentsu and also held several leadership roles within IPG, including President of their media agency Initiative and Chief Investment Officer. He is a graduate of SUNY Geneseo.
"I couldn’t be more excited to join Mark McKee and Katy Loria’s all-star team, representing a leading end-to-end advanced advertising solution and one of the most premium advertising environments available,” said Magel.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240822465193/en/
Media:
FreeWheel
Meredith Fitzgerald
215-970-8504
Meredith_Fitzgerald@Comcast.com
Source: FreeWheel
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