DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology
DSPolitical and Beeswax have announced a groundbreaking partnership to revolutionize voter targeting through advanced Connected TV (CTV) technology. This collaboration leverages Beeswax's demand-side platform and the FreeWheel Identity Network to enhance the accuracy and scale of voter-targeted CTV advertising. DSPolitical will be able to match its first-party identifiers with FreeWheel's industry-leading graphs, achieving greater scale and optimal reach ahead of the 2024 presidential election.
The partnership allows for unprecedented accuracy in targeting voter audiences on CTV with unmatched reach, frequency, and scale through Beeswax's premium inventory. This technology integration ensures brand- and privacy-safe, high-quality ad placements during the critical campaign season, setting a new standard for accuracy and efficiency in voter audience targeting.
DSPolitical e Beeswax hanno annunciato una partnership innovativa per rivoluzionare il targeting degli elettori attraverso la tecnologia avanzata del Connected TV (CTV). Questa collaborazione sfrutta la piattaforma lato domanda di Beeswax e il FreeWheel Identity Network per migliorare l'accuratezza e la scala della pubblicità CTV mirata agli elettori. DSPolitical sarà in grado di abbinare i propri identificatori di prima parte con i grafi leader del settore di FreeWheel, raggiungendo una maggiore scala e una portata ottimale in vista delle elezioni presidenziali del 2024.
La partnership consente un'accuratezza senza precedenti nel targeting del pubblico degli elettori su CTV, con una portata, frequenza e scala impareggiabili attraverso l'inventario premium di Beeswax. Questa integrazione tecnologica garantisce collocamenti pubblicitari di alta qualità, sicuri per il marchio e la privacy, durante la fondamentale stagione elettorale, fissando un nuovo standard di accuratezza ed efficienza nel targeting del pubblico elettorale.
DSPolitical y Beeswax han anunciado una colaboración innovadora para revolucionar el targeting de votantes a través de la avanzada tecnología de Connected TV (CTV). Esta colaboración aprovecha la plataforma del lado de la demanda de Beeswax y el FreeWheel Identity Network para mejorar la precisión y escala de la publicidad CTV dirigida a votantes. DSPolitical podrá igualar sus identificadores de primera parte con los gráficos líderes en la industria de FreeWheel, logrando una mayor escala y un alcance óptimo de cara a las elecciones presidenciales de 2024.
La asociación permite una precisión sin precedentes en la segmentación de las audiencias de votantes en CTV, con un alcance, frecuencia y escala inigualables gracias al inventario premium de Beeswax. Esta integración tecnológica asegura ubicaciones publicitarias de alta calidad, seguras para la marca y la privacidad, durante la crítica temporada de campañas, estableciendo un nuevo estándar de precisión y eficiencia en la segmentación del público votante.
DSPolitical과 Beeswax가 첨단 Connected TV (CTV) 기술을 통해 유권자 타겟팅을 혁신하기 위한 혁신적인 파트너십을 발표했습니다. 이 협업은 Beeswax의 수요측 플랫폼과 FreeWheel Identity Network를 활용하여 유권자 대상 CTV 광고의 정확성과 규모를 향상시킵니다. DSPolitical은 FreeWheel의 업계 최고의 그래프와 자체 1차 식별자를 매칭하여 2024년 대통령 선거를 앞두고 더 큰 규모와 최적의 도달 범위를 달성할 수 있습니다.
이 파트너십은 Beeswax의 프리미엄 인벤토리를 통해 CTV에서 유권자 청중을 타겟팅하는 데 있어 전례 없는 정확성을 허용하며, 비할 데 없는 도달 범위, 빈도 및 규모를 제공합니다. 이 기술 통합은 중요한 캠페인 시즌 동안 브랜드 및 개인 정보 보호에 안전하고 고품질의 광고 게재를 보장하여 유권자 청중 타겟팅에서 정확성과 효율성의 새로운 기준을 설정합니다.
DSPolitical et Beeswax ont annoncé un partenariat révolutionnaire pour transformer le ciblage des électeurs grâce à une technologie avancée de Connected TV (CTV). Cette collaboration exploite la plateforme côté demande de Beeswax et le FreeWheel Identity Network pour améliorer la précision et l'échelle de la publicité CTV ciblée sur les électeurs. DSPolitical pourra faire correspondre ses identifiants de première partie avec les graphiques de premier plan de FreeWheel, atteignant ainsi une plus grande échelle et une portée optimale avant les élections présidentielles de 2024.
Ce partenariat permet une précision sans précédent dans le ciblage des audiences d'électeurs sur CTV avec une portée, une fréquence et une échelle inégalées grâce à l'inventaire premium de Beeswax. Cette intégration technologique garantit des placements publicitaires de haute qualité, sûrs pour la marque et la vie privée, pendant la saison critique des campagnes, établissant une nouvelle norme de précision et d'efficacité dans le ciblage des audiences électorales.
DSPolitical und Beeswax haben eine bahnbrechende Partnerschaft angekündigt, um die Wähleransprache durch fortschrittliche Connected TV (CTV)-Technologie zu revolutionieren. Diese Zusammenarbeit nutzt die Demand-Side-Plattform von Beeswax und das FreeWheel Identity Network, um die Genauigkeit und Skalierbarkeit von CTV-Werbung, die auf Wähler abzielt, zu verbessern. DSPolitical wird in der Lage sein, seine Erster-Wahl-Bezeichner mit den branchenführenden Graphen von FreeWheel abzugleichen und dadurch eine größere Skalierung und optimale Reichweite vor den Präsidentschaftswahlen 2024 zu erreichen.
Die Partnerschaft ermöglicht eine beispiellose Genauigkeit bei der Ansprache von Wählergruppen über CTV mit unerreichter Reichweite, Frequenz und Skalierung durch Beeswax’ Premium-Inventar. Diese technologische Integration gewährleistet Marken- und datenschutzsichere, hochwertige Anzeigenplatzierungen während der kritischen Wahlkampfzeit und setzt neue Maßstäbe für Genauigkeit und Effizienz bei der Ansprache von Wählerschaften.
- First-of-its-kind partnership to enhance accuracy and scale of voter-targeted CTV advertising
- Integration of DSPolitical's voter file data with FreeWheel Identity Network for improved targeting
- Increased reach, frequency, and scale through Beeswax's premium inventory
- Enhanced ability to deliver targeted, relevant messages on CTV platforms
- None.
DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.
DSPolitical is the first political digital advertising company to leverage the FreeWheel Identity Network to further integrate privacy-centric voter file data into CTV campaigns. This will allow for unprecedented accuracy in targeting voter audiences on CTV with unmatched reach, frequency, and scale through Beeswax’s expansive premium inventory.
"Our new partnership with Beeswax represents an enormous leap forward in targeted digital political advertising on CTV,” said Mark Jablonowski, President of DSPolitical. “By leveraging household-level identifiers from the FreeWheel Identity Network and integrating that with our voter file data and current offerings, we can deliver CTV ads with even greater precision. This technology not only enhances our clients’ ability to reach voter audiences, but also ensures brand- and privacy-safe, high-quality ad placements during this critical campaign season."
The FreeWheel Identity Network – an identity solution that creates interoperability between aggregated leading identity solutions and client first-party identity data – will provide DSPolitical with a robust and highly accurate targeting mechanism, significantly improving the scale and effectiveness of CTV campaigns.
"As we near the presidential election, we are excited for Beeswax and DSPolitical to partner to drive impactful, results-oriented advertising using the FreeWheel Identity Network, which bridges first-party IDs with common identity signals, setting a new standard for accuracy and efficiency in voter audience targeting,” said Mark McKee, General Manager of FreeWheel.
As the 2024 presidential election approaches, political campaigns are increasingly turning to digital platforms to engage with voters and the ability to deliver targeted, relevant messages on the largest and most influential screen in the home is more important than ever. Beeswax’s technology with the FreeWheel Identity Network coupled with DSPolitical’s voter file data ensures clients will have a distinct advantage in reaching and influencing voters through CTV.
About DSPolitical
DSPolitical, Optimal’s political and public affairs practice, is a leading digital advertising company for electoral candidates and public affairs initiatives. Utilizing cutting-edge technology and data-driven strategies, DSPolitical helps clients effectively reach and engage voters through targeted digital campaigns.
About Beeswax
Beeswax is a best-in-class buying platform that unlocks new opportunities and growth for marketers through unique data access and premium programmatic, omni-channel ad inventory. Beeswax helps marketers today succeed for the TV ad landscape of tomorrow through its commitment and expertise in providing transparency, customizability and control throughout the ad buying process. Beeswax is part of FreeWheel, a global technology platform for the television advertising industry. For more information, visit https://www.freewheel.com/beeswax.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240821045702/en/
Media
Beeswax
Meredith Fitzgerald
Meredith_fitzgerald@comcast.com
215-970-8504
Source: FreeWheel
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