Comcast Unveils “Watch to Unlock” Capabilities for The 2024 Paris Olympics
Comcast has unveiled Passport to Paris, an innovative interactive experience for Xfinity customers during the 2024 Paris Olympic and Paralympic Games. This 'watch to unlock' feature rewards Xfinity Rewards members with digital passport stamps for watching live Olympic coverage on NBCUniversal networks and Peacock. Customers can earn more rewards through quizzes and polls, with the first 20,000 participants receiving a -edition Olympic Games pin and stamp.
The experience, accessible through the Olympics hub on Xfinity X1, aims to enhance viewer engagement and set the stage for future developments in e-commerce and blockchain-enabled collecting. Comcast is also rolling out other features for the Olympics, including enhanced 4K and interactive athlete experiences, as part of its strategy to evolve home entertainment and capture opportunities in live sports.
Comcast ha presentato Passport to Paris, un'esperienza interattiva innovativa per i clienti Xfinity durante i Giochi Olimpici e Paralimpici di Parigi 2024. Questa funzione 'guarda per sbloccare' premia i membri di Xfinity Rewards con timbri digitali sul passaporto per aver guardato la copertura live delle Olimpiadi sui network NBCUniversal e Peacock. I clienti possono guadagnare ulteriori premi attraverso quiz e sondaggi, con i primi 20.000 partecipanti che riceveranno un distintivo e un timbro in edizione speciale dei Giochi Olimpici.
L'esperienza, accessibile tramite l'hub delle Olimpiadi su Xfinity X1, mira a migliorare l'interazione con il pubblico e a preparare il terreno per sviluppi futuri nel commercio elettronico e nella collezione abilitata dalla blockchain. Comcast sta inoltre introducendo altre funzioni per le Olimpiadi, tra cui un'esperienza migliorata in 4K e interazioni interattive con gli atleti, come parte della sua strategia per evolvere l'intrattenimento domestico e cogliere opportunità nello sport dal vivo.
Comcast ha presentado Passport to Paris, una experiencia interactiva innovadora para los clientes de Xfinity durante los Juegos Olímpicos y Paralímpicos de París 2024. Esta función 'mira para desbloquear' recompensa a los miembros de Xfinity Rewards con sellos digitales en su pasaporte por ver la cobertura en vivo de los Juegos Olímpicos en las redes de NBCUniversal y Peacock. Los clientes pueden ganar más recompensas a través de cuestionarios y encuestas, con los primeros 20.000 participantes recibiendo un pin y un sello de edición especial de los Juegos Olímpicos.
La experiencia, accesible a través del centro olímpico en Xfinity X1, tiene como objetivo mejorar la participación de los espectadores y preparar el escenario para futuros desarrollos en comercio electrónico y coleccionismo habilitado por blockchain. Comcast también está lanzando otras funciones para los Juegos Olímpicos, que incluyen una experiencia mejorada en 4K y experiencias interactivas con los atletas, como parte de su estrategia para evolucionar el entretenimiento en el hogar y captar oportunidades en deportes en vivo.
Comcast는 Passport to Paris를 공개했습니다. 이는 2024년 파리 올림픽 및 패럴림픽 기간 동안 Xfinity 고객을 위한 혁신적인 인터랙티브 경험입니다. 이 '시청 후 잠금 해제' 기능은 NBCUniversal 네트워크와 Peacock에서 올림픽 생중계를 시청한 Xfinity Rewards 회원들에게 디지털 여권 스탬프를 제공합니다. 고객은 퀴즈와 투표를 통해 더 많은 보상을 받을 수 있으며, 처음 20,000명의 참가자는 특별 에디션 올림픽 핀과 스탬프를 받게 됩니다.
올림픽 허브인 Xfinity X1를 통해 접근할 수 있는 이 경험은 시청자 참여를 증가시키고 전자상거래 및 블록체인 기반 수집의 미래 개발을 위한 기반을 마련하는 것을 목표로 합니다. Comcast는 올림픽을 위해 향상된 4K 및 인터랙티브 운동 선수 경험 등 다른 기능도 선보이고 있으며, 이는 가정용 엔터테인먼트를 진화시키고 라이브 스포츠에서의 기회를 포착하기 위한 전략의 일환입니다.
Comcast a dévoilé Passport to Paris, une expérience interactive innovante pour les clients Xfinity pendant les Jeux Olympiques et Paralympiques de Paris 2024. Cette fonction 'regarder pour débloquer' récompense les membres de Xfinity Rewards avec des tampons de passeport numériques pour avoir regardé la couverture en direct des Jeux Olympiques sur les réseaux NBCUniversal et Peacock. Les clients peuvent gagner d'autres récompenses grâce à des quiz et des sondages, les premiers 20 000 participants recevant une épingle et un tampon en édition spéciale des Jeux Olympiques.
L'expérience, accessible via le hub olympique sur Xfinity X1, vise à améliorer l'engagement des téléspectateurs et à préparer le terrain pour les développements futurs dans le commerce électronique et la collection activée par la blockchain. Comcast déploie également d'autres fonctionnalités pour les Jeux Olympiques, notamment une expérience améliorée en 4K et des interactions interactives avec les athlètes, dans le cadre de sa stratégie d'évolution du divertissement à domicile et de capture d'opportunités dans le sport en direct.
Comcast hat Passport to Paris vorgestellt, ein innovatives interaktives Erlebnis für Xfinity-Kunden während der 2024 Pariser Olympischen und Paralympischen Spiele. Diese 'sehen um freizuschalten' Funktion belohnt Mitglieder von Xfinity Rewards mit digitalen Reisepass-Stempeln, wenn sie die Live-Berichterstattung über die Olympischen Spiele auf NBCUniversal Netzwerken und Peacock ansehen. Kunden können weitere Belohnungen durch Quiz und Umfragen verdienen, wobei die ersten 20.000 Teilnehmer einen speziellen Olympiapin und -stempel erhalten.
Das Erlebnis, das über das Olympische Hub auf Xfinity X1 zugänglich ist, zielt darauf ab, das Engagement der Zuschauer zu erhöhen und den Grundstein für zukünftige Entwicklungen im E-Commerce und in der Blockchain-gestützten Sammlung zu legen. Comcast führt auch andere Funktionen für die Olympiade ein, darunter verbesserte 4K- und interaktive Sportlererlebnisse, als Teil seiner Strategie, das Heim-Entertainment weiterzuentwickeln und Chancen im Bereich Live-Sport zu nutzen.
- Introduction of innovative 'watch to unlock' feature for Xfinity customers during 2024 Paris Olympics
- Potential for increased viewer engagement and loyalty through rewards program
- Opportunity for future developments in e-commerce and blockchain-enabled collecting
- Enhancement of Olympic viewing experience with 4K and interactive features
- None.
Passport to
Comcast has unveiled “Passport to Paris”: a new interactive gaming and digital collecting experience that introduces “watch to unlock” capabilities for Xfinity Rewards members, tied to NBCUniversal’s coverage of The
Passport to
“One of the great benefits of being a Xfinity Rewards member is exclusive access to new products and features like Passport to Paris,” said Pooja Kapadia, Vice President of Customer Loyalty and Rewards. “The Paris Olympics are a great opportunity to create a first-of-its-kind experience centered around the most anticipated event of the year.”
Passport to
Passport to
“We believe the home’s largest screen will evolve to meet the needs of the customer, which is why we’re building and testing new features such as Passport to
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240722978464/en/
Media:
William Bell
347-730-7758
William_Bell2@comcast.com
Source: Comcast Corporation
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