Comcast Brings the Spirit of Team USA at the Olympic Games to Boyce L. Ansley School in Atlanta

Rhea-AI Summary

Comcast (NASDAQ: CMCSA) partnered with Boyce L. Ansley School in Atlanta to host an Olympic-themed event for students aged 5-11. The event featured a watch party for the Olympic Games Closing Ceremony, field day activities, and a surprise appearance by Harry the Hawk. Comcast donated laptops to each student, supporting digital equity and education as part of its Project UP initiative, a $1 billion commitment to advance digital equity nationwide.

The event showcased Comcast's Olympics viewing experience through Peacock and Xfinity X1. Comcast is an official partner of Team USA through 2028, and NBC is the exclusive U.S. broadcaster of the Olympic and Paralympic Games Paris 2024. The collaboration highlights Comcast's commitment to community involvement and bridging the digital divide.

Positive

• Comcast's partnership with Boyce L. Ansley School demonstrates community engagement
• Donation of laptops to students supports digital equity and education
• Event showcases Comcast's Olympics viewing experience through Peacock and Xfinity X1
• Comcast's $1 billion commitment to Project UP aims to advance digital equity nationwide
• Official partnership with Team USA through 2028 strengthens Comcast's position in sports broadcasting

Negative

• None.

Students experience thrills and receive laptops for educational boost from Comcast

ATLANTA, Aug. 12, 2024 /PRNewswire/ -- Comcast and the Boyce L. Ansley School, teamed up to host an exciting event that brought the thrill of Team USA and the Olympic and Paralympic Games Paris 2024 to the local community. This event featured an Olympic Games watch party, field day for students and a surprise appearance by Harry the Hawk, the Atlanta Hawks' beloved mascot. It was a memorable day for students, showcasing Comcast's dedication to community involvement, digital equity and its innovative Olympics viewing experience through Peacock and Xfinity X1.

Students ages five to 11 had the unique opportunity to cheer on their favorite athletes during the Olympic Games Closing Ceremony as it streamed live through Peacock and Xfinity X1. They then burned off their energy with a variety of events, from hurdles to relays, all designed to capture the spirit of the Olympic Games. Harry the Hawk added to the excitement by joining in on the fun.

The event concluded with the biggest surprise of the day when each student received a new laptop to support their education and increase their digital skills. This investment in technology highlights Comcast's commitment to empowering students through digital literacy education and programs that work to bridge the digital divide.

The Boyce L. Ansley School is a tuition-free private school dedicated to supporting children who have experienced or are currently experiencing homelessness. The school's mission is to break the cycle of generational poverty by providing comprehensive family support and a robust academic program that empowers children and families to thrive beyond their circumstances.

"Connecting with the Boyce L. Ansley School to bring the inspiration of the Olympic Games closer to home for these deserving students was an honor," said Mike McArdle, Comcast Regional Senior Vice President, South Region. "Our goal was to provide them with the experiences and tools they need to become tomorrow's leaders."

Ray James, Head of School, Boyce L. Ansley added, "This event is a testament to the power of community and partnership. We are grateful to Comcast for their support and for making this day special for our students. Together, we are helping to build a brighter future for our children and their families."

The event also showcased Comcast's innovative Olympics viewing experience through Peacock and Xfinity X1, allowing attendees to immerse themselves in the Olympic Games. Local media and elected officials were on hand to witness the excitement and experience the platforms firsthand.

The laptop donation is part of Project UP, Comcast's $1 billion commitment to help advance digital equity and economic mobility in Atlanta and communities across the country.

Comcast is an official partner of Team USA through 2028, when the Games return to America in Los Angeles. NBC serves as the exclusive U.S. broadcaster of the Olympic and Paralympic Games Paris 2024. The Olympic Games Paris 2024 Closing Ceremony will kick off today at 1:30 p.m. EST on NBC and Peacock.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, Peacock, NBC News, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

About Boyce L. Ansley School
The Boyce L. Ansley School is a tuition-free, private school for children who have or are currently experiencing homelessness. Our mission is to help break the cycle of generational poverty by providing collaborative family support and a complete academic program that empowers children and families to thrive beyond circumstance.
A child's well-being and educational success are frequently the collateral damage of homelessness. Transience, trauma, lack of sleep, inadequate nutrition, and other related issues severely affect unhoused students' academic performance. Our goal is to provide a high-quality education that takes into consideration the unique traumas associated with experiencing homelessness. The Ansley School desires to guide our students and families out of the cycle of generational poverty by providing wrap-around services that bridge the gap to equitable outcomes. The Ansley School is currently the only school of its kind in the Southeast, and one of a handful of similar programs in the United States.

Press Contacts:
Comcast – South Region
Erica Crosling
248-318-8906
Erica_Crosling@comcast.com
https://south.comcast.com/

Portia Akins
(470) 322-0332
Portia_Akins@comcast.com
https://south.comcast.com/

Boyce L. Ansley
Ray James (318) 235-8841

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SOURCE Comcast

FAQ

What event did Comcast (CMCSA) host at Boyce L. Ansley School in Atlanta?

Comcast hosted an Olympic-themed event featuring a watch party for the Olympic Games Closing Ceremony, field day activities, and a surprise appearance by Harry the Hawk for students aged 5-11.

How is Comcast (CMCSA) supporting digital equity through this event?

Comcast donated laptops to each student at Boyce L. Ansley School as part of its Project UP initiative, a $1 billion commitment to advance digital equity and economic mobility across the country.

What is Comcast's (CMCSA) role in the Olympic Games broadcasting?

Comcast is an official partner of Team USA through 2028, and its subsidiary NBC is the exclusive U.S. broadcaster of the Olympic and Paralympic Games Paris 2024.

How did Comcast (CMCSA) showcase its Olympics viewing experience at the event?

Comcast demonstrated its innovative Olympics viewing experience through Peacock and Xfinity X1 platforms, allowing attendees to immerse themselves in the Olympic Games.