Comcast and HGTV Team Up to Launch Lift Zone Makeovers
Comcast has partnered with HGTV to revamp Lift Zones in Atlanta, Baltimore, and Portland, with a $150,000 donation from HGTV for this initiative. The project aims to enhance community spaces, featuring murals by local artists. Since 2020, Comcast's Lift Zones have provided free WiFi to 1,000 community centers, supporting low-income students during remote learning. Additionally, Comcast's Internet Essentials program has connected over 10 million people to affordable Internet since 2011, demonstrating its commitment to bridging the digital divide.
- HGTV is providing $150,000 for revitalization, enhancing community support.
- Comcast's Lift Zones initiative has expanded to provide free WiFi to 1,000 centers, directly aiding education.
- Internet Essentials program has connected over 10 million low-income individuals to affordable Internet.
- None.
Comcast today announced a partnership with HGTV to rebuild spaces and amplify the community spirit in its Lift Zones in three cities — Atlanta, Baltimore, and Portland. HGTV is donating
Ben and Erin Napier give Wetumpka, Alabama, a makeover in their new HGTV six-episode event series, Home Town Takeover. (Photo: HGTV)
Since September 2020, Comcast has been rolling out Lift Zones as part of its ongoing effort to provide free WiFi to 1,000 community centers across America by the end of this year. These safe spaces will help ensure thousands of low-income students can remain online to continue to participate in distance learning and do their homework, even if their schools are closed. The Lift Zones initiative complements Comcast’s Internet Essentials program, which, since 2011, has connected a cumulative total of more than 10 million people in need to the Internet at home. By also providing community centers with free WiFi service, more students, seniors, veterans, and others have access to the Internet for education, participating in digital skills training, applying for jobs, and staying in touch with friends and family who have been forced to socially distance due to the pandemic.
“We’re thrilled to partner with HGTV to help give these three Lift Zones a special makeover,” said Karen Buchholz, Senior Vice President, Comcast Corporation. “These community centers provide safe spaces for people to get online, and this exciting partnership will go a long way to helping make them as comfortable and inviting as possible.”
“At HGTV, we present and celebrate stories of transformation,” said Karen Bronzo, Group Senior Vice President, Marketing & Strategy for HGTV and Food Network. “It’s an honor to team with Comcast on these revitalization and enhancement projects that have the potential to touch so many lives and in these communities.”
Last September, Comcast announced a multi-year program to launch more than 1,000 WiFi-connected "Lift Zones" in community centers nationwide. The sites were identified by working with the company’s network of thousands of nonprofit partners as well as getting input from city leaders. The announcement also comes on the heels of a series of initiatives Comcast launched during the COVID-19 pandemic that reinforced the company’s commitment to addressing the digital divide and the homework gap by upping the speeds of the Internet Essentials program’s Internet service to 50 Mbps downstream without changing the
About Internet Essentials
Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. In 10 years, it has helped connect 10 million low-income Americans to broadband Internet at home, most for the very first time. Internet Essentials has a comprehensive design that addresses each of the three major barriers to broadband adoption. This includes: multiple options to access free digital literacy training in print, online, and in person; the option to purchase a heavily subsidized, low-cost Internet-ready computer; and low-cost, high-speed Internet service for
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, Peacock, NBC News, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.
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