Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
Comcast Advertising has appointed Scott Weisenthal as the new Head of Global Marketing and Insights. With over 20 years of experience, Weisenthal will oversee global marketing and brand strategy for Comcast Advertising, including its divisions Effectv and FreeWheel. His responsibilities encompass brand management, social marketing, insights and analytics, events, and creative design and execution.
Weisenthal joins from Major League Baseball, where he was Senior Vice President of Global Marketing. His previous roles include leadership positions at the Washington Post, Marriott International, and NBCUniversal. James Rooke, President of Comcast Advertising, emphasized Weisenthal's valuable experience in addressing marketers' challenges and supporting the company's mission to grow a healthy premium video ecosystem.
Comcast Advertising ha nominato Scott Weisenthal come nuovo Responsabile del Marketing Globale e delle Intuizioni. Con oltre 20 anni di esperienza, Weisenthal supervisionerà il marketing globale e la strategia del marchio per Comcast Advertising, comprese le sue divisioni Effectv e FreeWheel. Le sue responsabilità comprendono la gestione del marchio, il marketing sociale, le intuizioni e l'analisi, gli eventi e la progettazione e l'esecuzione creativa.
Weisenthal proviene dalla Major League Baseball, dove era Vicepresidente Senior del Marketing Globale. Le sue precedenti esperienze includono posizioni di leadership al Washington Post, Marriott International e NBCUniversal. James Rooke, Presidente di Comcast Advertising, ha sottolineato l'esperienza preziosa di Weisenthal nell'affrontare le sfide dei marketer e nel sostenere la missione dell'azienda di far crescere un ecosistema video premium sano.
Comcast Advertising ha nombrado a Scott Weisenthal como el nuevo Jefe de Marketing Global y Perspectivas. Con más de 20 años de experiencia, Weisenthal supervisará el marketing global y la estrategia de marca para Comcast Advertising, incluidas sus divisiones Effectv y FreeWheel. Sus responsabilidades abarcan la gestión de marca, el marketing social, las perspectivas y análisis, los eventos y el diseño y ejecución creativa.
Weisenthal llega de la Major League Baseball, donde fue Vicepresidente Senior de Marketing Global. Sus roles anteriores incluyen posiciones de liderazgo en el Washington Post, Marriott International y NBCUniversal. James Rooke, Presidente de Comcast Advertising, enfatizó la valiosa experiencia de Weisenthal en la atención a los desafíos de los marketeros y en el apoyo a la misión de la empresa de desarrollar un ecosistema de video premium saludable.
Comcast Advertising는 Scott Weisenthal을 새 글로벌 마케팅 및 인사이트 책임자로 임명했습니다. 20년 이상의 경험을 가진 Weisenthal은 Comcast Advertising의 글로벌 마케팅 및 브랜드 전략을 감독하며, 여기에는 Effectv와 FreeWheel 부문이 포함됩니다. 그의 책임은 브랜드 관리, 소셜 마케팅, 인사이트 및 분석, 이벤트, 그리고 창의적 디자인 및 실행을 포함합니다.
Weisenthal은 메이저 리그 베이스볼에서 글로벌 마케팅 수석 부사장으로 근무하다가 합류했습니다. 그의 이전 직책에는 워싱턴 포스트, 메리어트 인터내셔널, NBC유니버설에서의 리더십 역할이 포함됩니다. Comcast Advertising의 사장인 James Rooke는 Weisenthal의 소중한 경험이 마케터의 도전에 대처하고 회사의 건강한 프리미엄 비디오 생태계를 성장시키는 사명을 지원하는 데 중요하다고 강조했습니다.
Comcast Advertising a nommé Scott Weisenthal comme nouveau Responsable du Marketing et des Insights Globaux. Fort de plus de 20 ans d'expérience, Weisenthal supervisera le marketing mondial et la stratégie de marque pour Comcast Advertising, y compris ses divisions Effectv et FreeWheel. Ses responsabilités englobent la gestion de marque, le marketing social, les insights et analyses, les événements, ainsi que la conception et l'exécution créatives.
Weisenthal rejoint Comcast après avoir été Vice-Président Senior du Marketing Mondial à la Major League Baseball. Ses précédents postes incluent des rôles de leadership au Washington Post, à Marriott International et à NBCUniversal. James Rooke, Président de Comcast Advertising, a souligné l'expérience précieuse de Weisenthal pour répondre aux défis des marketers et soutenir la mission de l'entreprise d'accroître un écosystème vidéo premium sain.
Comcast Advertising hat Scott Weisenthal zum neuen
Weisenthal kommt von der Major League Baseball, wo er Senior Vice President für Global Marketing war. Zu seinen bisherigen Positionen gehören Führungsrollen bei der Washington Post, Marriott International und NBCUniversal. James Rooke, Präsident von Comcast Advertising, betonte Weisenthals wertvolle Erfahrung in der Bewältigung der Herausforderungen von Vermarktern und der Unterstützung der Unternehmensmission, ein gesundes Premium-Video-Ökosystem aufzubauen.
- Appointment of an experienced marketing executive with over 20 years in the industry
- Potential for improved marketing strategies and brand management across Comcast Advertising's divisions
- Expertise in navigating industry transformations and creating effective opportunities for customers and partners
- None.
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape
Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. (Photo: Business Wire)
“With over two decades of marketing experience, Scott’s proven track record at Fortune 500 companies will be invaluable as we look to further integrate our insights, brand and product marketing efforts across Comcast Advertising,” said Rooke. “Scott’s first-hand understanding of the challenges faced by today’s marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech.”
Weisenthal joins Comcast Advertising from Major League Baseball where he served as Senior Vice President, Global Marketing. During his tenure, he spearheaded some of the biggest marketing initiatives in media and sports, including the league’s rule changes campaign. Prior to Major League Baseball, he was Head of the Washington Post Creative Group at the Washington Post and Vice President, Global Creative & Content Marketing at Marriott International. While at Marriott, he launched Marriott Bonvoy, the hotel chain’s loyalty program. He also held several leadership roles at NBCUniversal.
"Comcast Advertising is at the forefront of innovation and continues to lead the industry by supporting publishers, agencies and marketers in navigating the incredible structural changes within media and technology, both in the US and across the globe,” said Weisenthal. “I look forward to leaning into this industry transformation to create differentiated, and above all, effective opportunities for our customers and business partners.”
Weisenthal is a graduate of Emory University with a degree in film studies and attended the University of
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Advertising, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240919534015/en/
Media
Comcast Advertising
Meredith Fitzgerald
Meredith_Fitzgerald@comcast.com
215-970-8504
Source: Comcast Advertising
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