Comcast Adds Live Odds From FanDuel Into Xfinity Odds Zone on X1
Comcast (NASDAQ: CMCSA) has integrated FanDuel's sports betting odds into its Xfinity Odds Zone on X1 platform, enhancing the sports viewing experience for customers. The feature allows viewers to access live odds, game lines, and prop bets for major sports leagues including NFL, NHL, NBA, MLB, WNBA, PGA TOUR, and NCAA sports directly on their TV screens alongside live game coverage.
Customers can initiate bets by scanning QR codes that add wagers to their FanDuel mobile bet slip. The feature is accessible through voice commands and will soon be available through a new sports betting hub on X1. The service is available to all X1 customers, though betting functionality is to states where sports betting is legal and FanDuel operates.
Comcast (NASDAQ: CMCSA) ha integrato le quote delle scommesse sportive di FanDuel nella sua Xfinity Odds Zone sulla piattaforma X1, migliorando l'esperienza di visione sportiva per i clienti. Questa funzione consente agli spettatori di accedere a quote live, linee di gioco e scommesse prop per le principali leghe sportive, tra cui NFL, NHL, NBA, MLB, WNBA, PGA TOUR e sport NCAA direttamente sui loro schermi TV insieme alla copertura in diretta delle partite.
I clienti possono avviare le scommesse scansionando i codici QR che aggiungono le puntate al loro foglio di scommesse mobile di FanDuel. Questa funzione è accessibile tramite comandi vocali e sarà presto disponibile tramite un nuovo hub per le scommesse sportive su X1. Il servizio è disponibile per tutti i clienti X1, anche se la funzionalità di scommessa è limitata agli stati in cui le scommesse sportive sono legali e dove FanDuel opera.
Comcast (NASDAQ: CMCSA) ha integrado las cuotas de apuestas deportivas de FanDuel en su Xfinity Odds Zone en la plataforma X1, mejorando la experiencia de visualización deportiva para los clientes. Esta función permite a los espectadores acceder a cuotas en vivo, líneas de juego y apuestas prop para las principales ligas deportivas, incluyendo NFL, NHL, NBA, MLB, WNBA, PGA TOUR y deportes de la NCAA directamente en sus pantallas de televisión junto con la cobertura en vivo de los juegos.
Los clientes pueden iniciar las apuestas escaneando códigos QR que agregan las apuestas a su resbalón de apuestas móvil de FanDuel. La función es accesible a través de comandos de voz y pronto estará disponible a través de un nuevo centro de apuestas deportivas en X1. El servicio está disponible para todos los clientes de X1, aunque la funcionalidad de apuesta está limitada a los estados donde las apuestas deportivas son legales y donde FanDuel opera.
Comcast (NASDAQ: CMCSA)는 FanDuel의 스포츠 베팅 배당률을 X1 플랫폼의 Xfinity Odds Zone에 통합하여 고객에게 스포츠 시청 경험을 향상시켰습니다. 이 기능은 시청자가 NFL, NHL, NBA, MLB, WNBA, PGA TOUR 및 NCAA 스포츠를 포함한 주요 스포츠 리그의 라이브 배당률, 게임 라인 및 prop 베팅에 직접 접근할 수 있게 해줍니다.
고객은 QR 코드를 스캔하여 FanDuel 모바일 베팅 슬립에 베팅을 추가함으로써 베팅을 시작할 수 있습니다. 이 기능은 음성 명령을 통해 접근할 수 있으며, 곧 X1의 새로운 스포츠 베팅 허브를 통해 제공될 예정입니다. 이 서비스는 모든 X1 고객이 이용할 수 있으며, 베팅 기능은 스포츠 베팅이 합법적이고 FanDuel이 운영되는 주로 제한됩니다.
Comcast (NASDAQ: CMCSA) a intégré les cotes de paris sportifs de FanDuel dans sa Xfinity Odds Zone sur la plateforme X1, améliorant l'expérience de visionnage sportif pour les clients. Cette fonctionnalité permet aux spectateurs d'accéder à des cotes en direct, des lignes de match et des paris à prop pour les principales ligues sportives, y compris la NFL, la NHL, la NBA, la MLB, la WNBA, le PGA TOUR et les sports de la NCAA directement sur leurs écrans de télévision, aux côtés de la couverture en direct des matchs.
Les clients peuvent initier des paris en scannant des codes QR qui ajoutent des paris à leur bulletin de paris mobile FanDuel. La fonctionnalité est accessible par commandes vocales et sera bientôt disponible via un nouveau centre de paris sportifs sur X1. Ce service est accessible à tous les clients X1, bien que la fonctionnalité de pari soit limitée aux États où les paris sportifs sont légaux et où FanDuel est opérationnel.
Comcast (NASDAQ: CMCSA) hat FanDuels Sportwettenquoten in seine Xfinity Odds Zone auf der X1-Plattform integriert und damit das Sporterlebnis für die Kunden verbessert. Diese Funktion ermöglicht es den Zuschauern, live Quoten, Spielzeilen und Prop-Wetten für wichtige Sportligen wie NFL, NHL, NBA, MLB, WNBA, PGA TOUR und NCAA-Sport direkt auf ihren TV-Bildschirmen neben der Live-Spielberichterstattung abzurufen.
Kunden können Wetten initiieren, indem sie QR-Codes scannen, die Wetten zu ihrem mobilen Wettschein von FanDuel hinzufügen. Die Funktion ist über Sprachbefehle zugänglich und wird bald über ein neues Sportwetten-Center auf X1 verfügbar sein. Der Dienst steht allen X1-Kunden zur Verfügung, wobei die Wettfunktionalität jedoch auf Bundesstaaten beschränkt ist, in denen Sportwetten legal sind und FanDuel tätig ist.
- Integration of FanDuel betting odds creates new revenue stream potential
- Enhancement of existing X1 platform adds value to core product offering
- Partnership with major sportsbook strengthens market position in sports entertainment
- Betting functionality by state-specific legal restrictions
- Success dependent on customer adoption and betting market regulations
Insights
The integration of FanDuel's betting odds into Comcast's Xfinity X1 platform represents a strategic product enhancement that could drive incremental revenue through increased user engagement and potential revenue-sharing agreements. The seamless QR code integration for bet placement addresses the critical user experience gap between TV viewing and mobile betting, potentially increasing betting conversion rates.
This partnership positions Comcast to capture value from the rapidly growing sports betting market, estimated at
From a competitive standpoint, this feature differentiates Xfinity's TV service from streaming alternatives and traditional cable competitors, potentially improving customer retention in their core cable business. The upcoming sports betting hub further strengthens this strategic positioning by creating a comprehensive ecosystem for sports engagement.
This partnership taps into the convergence of sports media and betting, a trend that's reshaping the entertainment landscape. The average sports bettor watches 90% more sports content than non-bettors, making this integration particularly valuable for Comcast's content ecosystem. By embedding betting odds directly into the viewing experience, Comcast is likely to see increased viewer engagement and retention.
The timing is strategic, coinciding with the continued state-by-state legalization of sports betting. Currently, legal sports betting markets cover approximately 57% of the US adult population, with more states expected to legalize in the coming years. This positions Comcast to scale the feature's reach as the addressable market expands.
The partnership with FanDuel, which holds approximately
Provides a Seamless Way for Xfinity X1 Customers to Watch and Wager with a Leading Sportsbook, Directly on TV
Comcast adds sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1 (Graphic: Business Wire)
“X1 is the best seat in the house for live sports, and now with FanDuel as part of Odds Zone, we’re making it even better for fans by integrating odds from another top sportsbook directly into their viewing experience,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “Our entertainment platform makes it easy for customers to find their favorite sports by bringing everything together in one place - whether airing nationally or locally, on broadcast or streaming. And when combined with features like Odds Zone, Enhanced 4K and Multiview, we’re giving our customers the ultimate sports viewing experience.”
With FanDuel on X1, customers can access odds for top leagues, including NFL, NHL, NBA, MLB, WNBA, the PGA TOUR, NCAA football and NCAA men’s and women’s basketball, directly on the TV, side-by-side with live game coverage. Bets can be quickly initiated by scanning a QR code that will add the wager to a FanDuel bet slip on the customer’s mobile device.
Customers can launch the experience by saying “Odds Zone,” “View odds” or “FanDuel odds” into their X1 voice remote. And coming soon, Xfinity Odds Zone will also be accessible from a new sports betting hub on X1, a centralized destination for fans, bettors and fantasy players that brings together the latest analysis and betting-focused content from available networks and streaming channels all in one place.
“We are thrilled to partner with Comcast to enhance how our customers can watch and wager on their favorite teams and athletes,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “Integrating FanDuel odds into the Xfinity Odds Zone offers sports fans another way to interact with our robust sports betting offering, and we look forward to collaborating with Comcast to continue elevating the game day viewing experience.”
Xfinity Odds Zone is available to all X1 customers; placing bets is limited to customers living in states where sports betting is legal, and each sportsbook operates.
About Comcast Corporation
Comcast Corporation (NASDAQ: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250116247122/en/
Debbie Frey
215.983.0563
debbie_frey@comcast.com
Source: Comcast
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