Comerica Appoints Sineria Ordóñez National Hispanic Business Development Manager

Rhea-AI Summary

Comerica Bank has appointed Sineria Ordóñez as the National Hispanic Business Development Manager, enhancing its commitment to serving Hispanic communities in five states: California, Texas, Michigan, Arizona, and Florida. Currently a Vice President, Ordóñez will collaborate with various internal teams to strengthen community ties and expand business relationships. With a focus on fostering new partnerships, she aims to support the growing Hispanic demographic. Comerica reported total assets of $89.2 billion as of March 31, 2022.

Positive

• Appointment of Sineria Ordóñez expected to enhance relationships with Hispanic communities.
• Ordóñez's experience in community engagement may lead to new business opportunities.

Negative

• None.

DALLAS, May 2, 2022 /PRNewswire/ -- Comerica Bank announced it has appointed Sineria Ordóñez as National Hispanic Business Development Manager to support its ongoing commitment to strengthening relationships with Hispanic business leaders, entrepreneurs and communities across its five primary markets of California, Texas, Michigan, Arizona and Florida. These responsibilities are an extension of Ordóñez's current role as Vice President, External Affairs Market Manager – South Texas.

In her role, Ordóñez will work closely with Comerica's Hispanic Business Resource Groups, Chief Diversity Officer Nate Bennett, and Chief Community Officer Irvin Ashford, Jr. to strengthen ongoing relationship with current Hispanic nonprofit organizations and community partners, while also fostering new relationships across the bank's national footprint.

"Comerica's relationship-first approach aligns with the strengths Sineria brings to our team," said Ashford. "Her experience and dedication to building and developing relationships with businesses and community partners will enhance our efforts in delivering support and services to diverse communities."

Ordóñez joined Comerica in September 2021 where she currently facilitates the bank's community programing and manages community relationships across South Texas. She continues to demonstrate her passion for serving the community as she currently serves as a board member for DiscoverU and SuperGirls Shine Foundation, and also serves on the Project Management Advisory Board for Houston Community College.

"I'm excited to work with the Hispanic communities and business leaders across Comerica's footprint to create new opportunities," said Ordóñez. "The Hispanic demographic continues to expand, and I look forward to serving as a champion in helping create meaningful relationships that can make a difference."

Fluent in both English and Spanish, Ordóñez graduated from Texas A&M University with a Bachelor of Arts in International Studies, and also earned a Master of Science in Project Management from St. Edward's University.

Ordóñez is the newest Business Development Manager to assist in Comerica's efforts to serve diverse communities. Last year, Comerica named three colleagues to National Business Development Manager positions which included Summer Faussette, African American Business Development Manager; Sonya Trac, Asian American Business Development Manager; and Hassan Melhem, Middle Eastern American Business Development Manager. 

Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $89.2 billion as of March 31, 2022.

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SOURCE Comerica Bank

FAQ

What is the role of Sineria Ordóñez at Comerica?

Sineria Ordóñez has been appointed as the National Hispanic Business Development Manager to strengthen relationships with Hispanic business leaders and communities.

When did Sineria Ordóñez join Comerica?

Sineria Ordóñez joined Comerica in September 2021.

What are Comerica's key markets after Ordóñez's appointment?

Comerica focuses on California, Texas, Michigan, Arizona, and Florida for its Hispanic business initiatives.

What are the total assets reported by Comerica as of March 31, 2022?

Comerica reported total assets of $89.2 billion as of March 31, 2022.

How will Ordóñez's role impact Comerica's community engagement?

Ordóñez is expected to enhance community engagement and foster new relationships with Hispanic organizations and businesses.