Pine-Sol: Delivering More Value With Less Impact
Clorox's Pine-Sol brand has introduced a new, more concentrated line of multisurface cleaners, aligning with the company's IGNITE strategy and environmental goals. The reformulated product offers twice the cleaning power in every drop, requiring smaller bottles and reducing plastic usage by 40-50%. The new bottles are made with a minimum of 50% post-consumer recycled plastic, contributing to Clorox's 2025 sustainability goals.
This innovation supports Clorox's aim to achieve a 50% combined reduction in virgin plastic and fiber packaging by 2030. The concentrated formula maintains Pine-Sol's effectiveness while reducing water content, potentially decreasing the brand's shipping footprint. This move demonstrates Clorox's commitment to sustainability without compromising product quality or consumer value.
Il marchio Pine-Sol di Clorox ha lanciato una nuova linea di detergenti multisuperficie più concentrati, in linea con la strategia IGNITE dell'azienda e i suoi obiettivi ambientali. Il prodotto riformulato offre il doppio della potenza pulente in ogni goccia, richiedendo bottiglie più piccole e riducendo l'uso della plastica del 40-50%. Le nuove bottiglie sono realizzate con un minimo del 50% di plastica riciclata post-consumo, contribuendo agli obiettivi di sostenibilità di Clorox per il 2025.
Questa innovazione supporta l'obiettivo di Clorox di ottenere una riduzione combinata del 50% della plastica vergine e dell'imballaggio in fibra entro il 2030. La formula concentrata mantiene l'efficacia di Pine-Sol, riducendo al contempo il contenuto d'acqua, con la possibilità di diminuire l'impatto delle spedizioni del marchio. Questa mossa dimostra l'impegno di Clorox per la sostenibilità senza compromettere la qualità del prodotto o il valore per i consumatori.
La marca Pine-Sol de Clorox ha lanzado una nueva línea de limpiadores multisuperficie más concentrados, alineándose con la estrategia IGNITE de la empresa y sus objetivos ambientales. El producto reformulado ofrece el doble de poder de limpieza en cada gota, requiriendo botellas más pequeñas y reduciendo el uso de plástico en un 40-50%. Las nuevas botellas están hechas con un mínimo del 50% de plástico reciclado post-consumo, contribuyendo a los objetivos de sostenibilidad de Clorox para 2025.
Esta innovación apoya el objetivo de Clorox de lograr una reducción combinada del 50% en plástico virgen y embalaje de fibra para 2030. La fórmula concentrada mantiene la efectividad de Pine-Sol al mismo tiempo que reduce el contenido de agua, lo que podría disminuir la huella de envío de la marca. Este movimiento demuestra el compromiso de Clorox con la sostenibilidad sin comprometer la calidad del producto o el valor para el consumidor.
클로락스의 파인솔 브랜드가 새로운 집중형 다목적 청소 세제를 출시했습니다. 이는 회사의 IGNITE 전략 및 환경 목표에 부합하는 결정입니다. 재조정된 제품은 매방울마다 두 배의 청소력을 제공합니다, 더 작은 용기를 요구하므로 플라스틱 사용을 40-50% 줄입니다. 새로운 용기는 최소 50%의 재활용 소비자 플라스틱으로 만들어져, 클로락스의 2025 지속 가능성 목표에 기여하고 있습니다.
이 혁신은 2030년까지 초기 플라스틱과 섬유 포장 비율을 50% 줄이려는 클로락스의 목표를 지원합니다. 집중된 포뮬러는 파인솔의 효과를 유지하면서 물의 양을 줄이며, 브랜드의 운송 발자국을 감소시킬 수 있습니다. 이 조치는 제품 품질이나 소비자 가치를 저하시키지 않으면서 지속 가능성에 대한 클로락스의 약속을 보여줍니다.
La marque Pine-Sol de Clorox a lancé une nouvelle ligne de nettoyants multisurface plus concentrés, en accord avec la stratégie IGNITE de l'entreprise et ses objectifs environnementaux. Le produit reformulé offre deux fois plus de pouvoir nettoyant dans chaque goutte, nécessitant des bouteilles plus petites et réduisant l'utilisation de plastique de 40 à 50 %. Les nouvelles bouteilles sont fabriquées avec un minimum de 50 % de plastique recyclé post-consommation, contribuant ainsi aux objectifs de durabilité de Clorox pour 2025.
Cette innovation soutient l'objectif de Clorox d'atteindre une réduction combinée de 50 % du plastique vierge et de l'emballage en fibres d'ici 2030. La formule concentrée maintient l'efficacité de Pine-Sol tout en réduisant la teneur en eau, ce qui pourrait diminuer l'empreinte des expéditions de la marque. Cette initiative démontre l'engagement de Clorox envers la durabilité sans compromettre la qualité du produit ni la valeur pour le consommateur.
Die Marke Pine-Sol von Clorox hat eine neue, konzentrierte Linie von Multisurface-Reinigern eingeführt, die mit der IGNITE-Strategie des Unternehmens und seinen Umweltzielen übereinstimmt. Das reformulierte Produkt bietet doppelte Reinigungskraft in jedem Tropfen, was kleinere Flaschen erfordert und den Plastikverbrauch um 40-50% reduziert. Die neuen Flaschen bestehen aus mindestens 50% recyceltem Kunststoff nach Verbrauch, was zu Clorox‘ Nachhaltigkeitszielen für 2025 beiträgt.
Diese Innovation unterstützt Clorox‘ Ziel, bis 2030 eine 50%ige Reduzierung von jungem Plastik und Faserverpackungen zu erreichen. Die konzentrierte Formel bewahrt die Wirksamkeit von Pine-Sol und reduziert dabei den Wassergehalt, was zu einer potenziellen Verringerung des Versands des Unternehmens führen könnte. Dieser Schritt zeigt Clorox‘ Engagement für Nachhaltigkeit, ohne die Produktqualität oder den Verbrauchswert zu beeinträchtigen.
- New Pine-Sol formula offers twice the cleaning power, reducing packaging size and plastic use
- Bottles now made with minimum 50% post-consumer recycled plastic
- Contributes to Clorox's goal of 50% reduction in virgin plastic and fiber packaging by 2030
- Potential reduction in shipping footprint due to decreased water content
- None.
NORTHAMPTON, MA / ACCESSWIRE / August 29, 2024 / Clorox's environmental, social and governance goals are integrated into our IGNITE strategy because we believe they create value for our company, brands, people and communities. We've focused on areas where we can make the biggest impact, and much of our progress is realized through the work of our purpose-driven brands.
Following the debut of Pine-Sol's new, more concentrated line of multisurface cleaners earlier this year, we spoke with Katie Leber, our Pine-Sol brand manager, about how the brand is delivering high-quality, effective cleaning solutions.
Reformulating a cleaning product is no small task - what prompted Pine-Sol to take this next step in its product journey?
Pine-Sol has offered consumers an effective, dilutable, versatile cleaning solution at an affordable price for nearly a century. We know our consumers already dilute Pine-Sol with water to make it the right strength for different jobs, whether mopping, spraying down their shower, rinsing out a trash can or wiping dust off baseboards. So, when this project was kicked off a few years ago, it seemed like the perfect time to bring consumers an even more concentrated formula in smaller, easier to manage bottles that leveraged the dilution behavior they were used to.
What about this new Pine-Sol offering makes it more sustainable?
The new concentrated Pine-Sol was formulated to have twice the cleaning power in every drop, meaning you only need a bottle half the size to make the same amount of cleaning solution as before. Using smaller bottles -
Reducing plastic and other waste in packaging is a priority for our company. What steps were taken to make the materials used in the design of these bottles more sustainable?
In addition to reducing the amount of plastic used, these new Pine-Sol bottles are made with a minimum of
Our journey to reduce plastic isn't just about following trends - it's about leading by example and setting a new standard for sustainability in our industry. We're rethinking our packaging and designing products that are environmentally conscious without sacrificing quality.
How does this Pine-Sol innovation align with broader sustainability commitments in our company's IGNITE strategy?
As is true with all Clorox products, minimizing waste is top of mind for Pine-Sol when we formulate, manufacture and package our products because delivering value to our consumers means helping them reduce the environmental impact left behind. This innovation specifically contributes to Clorox's ESG goal of
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
Contact Info:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
Email: info@3blmedia.com
SOURCE: The Clorox Company
View the original press release on accesswire.com
FAQ
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