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Overview of Clorox Co Del (NYSE: CLX)
Founded in 1913 and headquartered in Oakland, California, The Clorox Company is a globally recognized consumer goods corporation. Known for its namesake bleach and cleaning products, Clorox has expanded its portfolio to include a diverse range of household and lifestyle brands. These include Brita® water filtration products, Burt's Bees® natural personal care items, Glad® bags and wraps, Kingsford® charcoal, Hidden Valley® dressings, and Pine-Sol® cleaners. With products sold in over 100 countries, Clorox's offerings are staples in approximately nine out of ten U.S. households, underscoring its strong market presence.
Business Model and Revenue Streams
Clorox generates revenue through the direct sale of consumer products across four key segments: Health and Wellness (including cleaning and professional products), Household (such as grilling and waste management solutions), Lifestyle (food, natural personal care, and water filtration), and International markets. The company's diversified portfolio enables it to cater to a wide array of consumer needs, from daily cleaning and hygiene to specialized lifestyle products. This diversification not only mitigates risks but also positions Clorox to capture growth opportunities in emerging categories, such as eco-friendly cleaning solutions and premium personal care.
Industry Context and Competitive Landscape
Operating within the consumer staples sector, Clorox faces competition from both global conglomerates and niche players. Key competitors include Procter & Gamble, Unilever, and Reckitt Benckiser. Clorox differentiates itself through its strong brand equity, commitment to sustainability, and focus on innovation. Its ESG initiatives, such as reducing virgin plastic use by 50% by 2030 and expanding its Clorox EcoClean product line, resonate with environmentally conscious consumers and investors alike.
Strategic Initiatives and Innovations
Clorox's IGNITE strategy is central to its long-term growth. This strategy emphasizes portfolio evolution, digital transformation, and operational efficiency. Recent actions, such as the divestiture of the Argentina business and the Better Health Vitamins, Minerals, and Supplements (VMS) segment, align with its goal of focusing on core categories to drive consistent, profitable growth. Additionally, Clorox is investing in transformative technologies, including a new enterprise resource planning (ERP) system, to enhance agility and decision-making capabilities.
Commitment to Sustainability and ESG Leadership
Clorox is a pioneer in integrating Environmental, Social, and Governance (ESG) principles into its business operations. Ranked No. 1 on Barron's 100 Most Sustainable Companies list for two consecutive years, the company has made significant strides in sustainability. Initiatives include the launch of Clorox EcoClean Disinfecting Wipes, which use naturally derived ingredients and post-consumer recycled plastic packaging. These efforts not only align with global sustainability goals but also strengthen Clorox's reputation as a responsible corporate citizen.
Challenges and Opportunities
While Clorox enjoys a strong market position, it faces challenges such as rising raw material costs, supply chain disruptions, and intense competition. However, its diversified portfolio, commitment to innovation, and focus on operational efficiency provide a solid foundation for overcoming these hurdles. Opportunities lie in expanding its international footprint, leveraging digital transformation, and capitalizing on growing consumer demand for sustainable and premium products.
Conclusion
The Clorox Company stands as a testament to resilience and adaptability in the ever-evolving consumer goods industry. With a rich legacy, a forward-looking strategy, and a steadfast commitment to sustainability, Clorox continues to deliver value to its consumers, shareholders, and the broader community.
The Clorox Company (NYSE: CLX) will announce its first-quarter fiscal year 2023 results on November 1, 2022. The schedule includes a press release at 1:15 p.m. PT and a live Q&A session at 2 p.m. PT featuring CEO Linda Rendle and CFO Kevin Jacobsen. Interested parties can access the webcast and press release on the company’s investor relations website. Clorox, headquartered in Oakland, California, emphasizes its commitment to health and environmental sustainability through its various trusted brands.
The Clorox Company (NYSE: CLX) has declared a quarterly dividend of $1.18 per share, payable on Nov. 10, 2022, to stockholders of record as of Oct. 26, 2022. This marks the company's commitment to providing shareholder value, having increased its dividend for 20 consecutive years and maintained annual dividends for over 50 years. Clorox is known for its trusted brands available in about 90% of U.S. homes and is headquartered in Oakland, California.
CloroxPro has launched the EcoClean™ platform, a new line of environmentally friendly cleaners and disinfectants designed for professional use. This product line includes EPA-certified disinfectant and all-purpose cleaners made with up to 99% plant-based ingredients. EcoClean products effectively kill 99.9% of germs in under two minutes and meet high safety standards for human health and the environment. Consumer surveys indicate a significant demand for eco-conscious cleaning solutions in public spaces. Clorox aims to enhance sustainability in cleaning practices while maintaining efficacy.
The Clorox brand is partnering with Allyson Felix to enhance germ prevention for back-to-school families. Research reveals children's clothes are 28 times germier than toilet seats, with backpacks 31 times germier than cell phones. A survey of parents highlights that 69% are concerned about germs from school, with 54% fearing illness. Clorox promotes effective cleaning solutions to keep homes safe during the school year, recognizing the added stress for parents, especially among parents of color. For back-to-school cleaning, Clorox offers products like Disinfecting Wipes and Mist.
The Clorox Company (NYSE: CLX) will present at the Barclays Global Consumer Staples Conference in Boston. CEO Linda Rendle and CFO Kevin Jacobsen will participate in a fireside chat on September 7 from 3-3:40 p.m. ET. Live webcasts of the event can be accessed on the company's website and replays will be available afterwards.
Clorox champions health and well-being with trusted brands, reaching 90% of U.S. homes.
The Glad Products Company has collaborated with Amanza Smith, a real estate agent from the show Selling Sunset, to promote their ForceFlexPlus trash bags featuring Clorox's odor-eliminating technology. A recent survey reveals that 93% of prospective homebuyers consider smell a significant factor in purchasing decisions, with 46% stating bad odors would deter them entirely. Glad's bags don't just mask odors; they eliminate them, enhancing home appeal. Glad's Torture Test showcased the effectiveness of their bags while educating sellers on creating inviting spaces.
The Clorox Company (NYSE: CLX) reported flat net sales of $1.8 billion for Q4 FY2022, with organic sales up 1%. Gross margin remained stable at 37.1%. Diluted EPS grew 4% to 81 cents, though adjusted EPS fell 2% to 93 cents. The company faces challenges from ongoing inflation and market normalization but has launched a streamlined operating model expected to save $75-$100 million annually. For FY2023, Clorox anticipates a 4% decline to a 2% rise in net sales and a diluted EPS range of $3.10 to $3.47, reflecting continued investment in brand and digital capabilities.
The Clorox Company (NYSE: CLX) has declared a 2% increase in its quarterly dividend, raising it from $1.16 to $1.18 per share. The dividend will be payable on August 12, 2022, to shareholders recorded by the close of business on July 27, 2022. Clorox has a strong history of returning value to shareholders, having increased its dividend for 20 consecutive years and maintained annual dividends for over 50 years.
In fiscal year 2021, Clorox reported sales of $7.3 billion, with over 80% of its sales generated from brands holding top market positions.
The Clorox Company (NYSE: CLX) announced it will release its fourth-quarter and fiscal year 2022 results on August 3, 2022. The press release will be available at 1:15 p.m. PT (4:15 p.m. ET), followed by a live Q&A webcast with CEO Linda Rendle and CFO Kevin Jacobsen at 2 p.m. PT (5 p.m. ET). Clorox is recognized for its strong brand portfolio with 80% of sales from leading market share products and reported fiscal year 2021 sales of $7.3 billion. For more details, visit the Clorox investor site.
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