CloroxPro Introduces New, Plant-Based Clorox EcoClean Disinfecting Wipes
CloroxPro has introduced Clorox EcoClean Disinfecting Wipes, expanding its eco-conscious product line. These Design for the Environment (DfE)-certified wipes are made with a 100% plant-based substrate and naturally-derived citric acid active ingredient. They kill 99.9% of germs without bleach, ammonia, or alcohol, and use 38% less plastic. The wipes are effective against cold and flu viruses, norovirus, and COVID-19.
This launch responds to increasing demand for eco-friendly cleaners in facilities. The Clorox EcoClean portfolio now includes disinfecting wipes, disinfecting cleaner, all-purpose cleaner, and glass cleaner. All products use 25% post-consumer recycled plastic packaging and can help facilities meet sustainability goals, including LEED and ISSA CIMS - Green Building requirements.
CloroxPro ha introdotto le Salviette Disinfettanti Clorox EcoClean, ampliando la sua linea di prodotti eco-compatibili. Queste salviette sono certificate Design for the Environment (DfE) e sono realizzate con un sostrato completamente vegetale e un principio attivo di acido citrico di origine naturale. Eliminano il 99,9% dei germi senza utilizzare candeggina, ammoniaca o alcol, e impiegano 38% di plastica in meno. Le salviette sono efficaci contro i virus del raffreddore e dell'influenza, il norovirus e il COVID-19.
Questo lancio risponde a una crescente domanda di detergenti ecologici nelle strutture. Il portafoglio Clorox EcoClean ora include salviette disinfettanti, detergente disinfettante, detergente multiuso e detergente per vetri. Tutti i prodotti utilizzano imballaggi in plastiche riciclate post-consumo per il 25% e possono aiutare le strutture a raggiungere obiettivi di sostenibilità, inclusi i requisiti LEED e ISSA CIMS - Green Building.
CloroxPro ha introducido las Toallitas Desinfectantes Clorox EcoClean, ampliando su línea de productos ecológicos. Estas toallitas están certificadas por el Diseño para el Medio Ambiente (DfE) y están hechas con un sustrato 100% a base de plantas y un ingrediente activo de ácido cítrico de origen natural. Eliminan el 99.9% de los gérmenes sin utilizar blanqueador, amoníaco ni alcohol, y utilizan un 38% menos de plástico. Las toallitas son efectivas contra los virus del resfriado y la gripe, el norovirus y COVID-19.
Este lanzamiento responde a la creciente demanda de limpiadores ecológicos en las instalaciones. La cartera Clorox EcoClean ahora incluye toallitas desinfectantes, limpiadores desinfectantes, limpiadores multiusos y limpiadores de vidrio. Todos los productos utilizan envases de plástico reciclado post-consumo en un 25% y pueden ayudar a las instalaciones a cumplir con los objetivos de sostenibilidad, incluidos los requisitos de LEED y ISSA CIMS - Green Building.
CloroxPro가 Clorox EcoClean 소독 물티슈를 출시하며 친환경 제품 라인을 확장했습니다. 이 물티슈는 환경 디자인 인증(DfE)을 받았으며, 100% 식물성 기질과 자연 유래의 구연산 활성 성분을 사용하여 만들어졌습니다. 이 제품은 표백제, 암모니아 또는 알코올 없이 99.9%의 세균을 제거합니다. 또한 38% 적은 플라스틱을 사용합니다. 이 물티슈는 감기 및 독감 바이러스, 노로바이러스, COVID-19에 대해 효과적입니다.
이번 출시 과정은 시설에서의 친환경 클리너에 대한 증가하는 수요에 대응한 것입니다. Clorox EcoClean 포트폴리오에는 이제 소독 물티슈, 소독 클리너, 다용도 클리너, 유리 클리너가 포함됩니다. 모든 제품은 25% 재활용 소비자 플라스틱 포장재를 사용하며, 시설이 LEED 및 ISSA CIMS - Green Building 요건을 충족하는 데 도움을 줄 수 있습니다.
CloroxPro a lancé les Lingettes Désinfectantes Clorox EcoClean, élargissant ainsi sa gamme de produits respectueux de l'environnement. Ces lingettes sont certifiées Design for the Environment (DfE) et fabriquées avec un substrat 100% d'origine végétale et un ingrédient actif à base d'acide citrique d'origine naturelle. Elles éliminent 99,9% des germes sans utiliser d'eau de Javel, d'ammoniaque ou d'alcool, et consomment 38% de plastique en moins. Les lingettes sont efficaces contre les virus du rhume et de la grippe, le norovirus et le COVID-19.
Ce lancement répond à la demande croissante de nettoyants écologiques dans les établissements. Le portefeuille Clorox EcoClean comprend maintenant des lingettes désinfectantes, des nettoyants désinfectants, des nettoyants tous usages et des nettoyants pour vitres. Tous les produits utilisent un emballage en plastique recyclé post-consommation à 25% et peuvent aider les établissements à atteindre des objectifs de durabilité, y compris les exigences de LEED et ISSA CIMS - Green Building.
CloroxPro hat die Clorox EcoClean Desinfektionstücher eingeführt und damit sein umweltbewusstes Produktsortiment erweitert. Diese nach Design for the Environment (DfE) zertifizierten Tücher bestehen aus einem 100% pflanzenbasierten Substrat und einem natürlich gewonnenen aktiven Inhaltsstoff auf Basis von Zitronensäure. Sie töten 99,9% der Keime ohne Bleichmittel, Ammoniak oder Alkohol ab und verwenden 38% weniger Plastik. Die Tücher sind wirksam gegen Erkältungs- und Grippeviren, Noroviren und COVID-19.
Diese Einführung reagiert auf die steigende Nachfrage nach umweltfreundlichen Reinigern in Einrichtungen. Das Clorox EcoClean-Portfolio umfasst nun Desinfektionstücher, Desinfektionsreiniger, Allzweckreiniger und Glasreiniger. Alle Produkte verwenden 25% Verpackungsmaterial aus recyceltem Kunststoff aus dem Konsum und können Einrichtungen helfen, Nachhaltigkeitsziele zu erreichen, einschließlich der Anforderungen von LEED und ISSA CIMS - Green Building.
- Expansion of eco-conscious product line with new disinfecting wipes
- DfE-certified wipes kill 99.9% of germs, including COVID-19
- 38% less plastic used in product packaging
- 25% post-consumer recycled plastic used in packaging
- Products can help facilities meet sustainability goals and certifications
- None.
Insights
The launch of Clorox EcoClean Disinfecting Wipes represents a strategic move by CloroxPro to capitalize on the growing demand for eco-conscious cleaning products. This expansion aligns with market trends favoring sustainability and health-conscious solutions. The timing is particularly noteworthy, given the regulatory shift mentioned: as of April 2024, certified eco-conscious products are required for new custodial contracts in federal buildings and
This product launch positions CloroxPro to capture market share in the growing eco-friendly cleaning sector, potentially leading to increased revenue streams. However, the impact on overall company performance may be in the short term, as this is an extension of an existing product line rather than a completely new offering.
CloroxPro's new EcoClean Disinfecting Wipes demonstrate a significant commitment to sustainability. Key eco-friendly features include:
- 100% plant-based substrate
- Naturally-derived, citric acid active ingredient
38% less plastic25% post-consumer recycled plastic packaging
These attributes address growing consumer and institutional demands for environmentally responsible products. The wipes' compliance with Design for the Environment (DfE) and Safer Choice certifications further enhances their credibility in the green market. This launch could potentially improve Clorox's environmental reputation and appeal to eco-conscious customers, possibly leading to increased market share in the sustainable cleaning products segment.
Clorox EcoClean Disinfecting Wipes expands the Clorox EcoClean product portfolio of Design for the Environment (DfE) and Safer Choice-certified, ready-to-use cleaners and disinfectants, to provide cleaning professionals more eco-conscious alternatives that work as well as traditional cleaners.
Designed with people and the planet in mind, Clorox EcoClean Disinfecting Wipes clean and disinfect1 without harsh chemical odors and with
"The demand for eco-conscious cleaners and disinfectants continues to increase as facilities prioritize the comfort of their staff and meeting their sustainability goals," said Kyra Caskey, Senior Director of Marketing, CloroxPro. "This is why we are proud to expand the Clorox EcoClean portfolio with ready-to-use disinfecting wipes that offer cleaning professionals an eco-conscious alternative that works just as well as the leading professional disinfecting wipe."4
Clorox EcoClean Disinfecting Wipes are the newest addition to the Clorox EcoClean product line, which also includes the following DfE and Safer Choice-certified cleaners and disinfectants:
- Clorox EcoClean Disinfecting Cleaner: a ready-to-use disinfectant cleaner made with a plant-based active ingredient that kills
99.9% of illness-causing germs in two minutes or less, including cold and flu viruses, COVID-193, norovirus, Staph and MRSA.1 - Clorox EcoClean All-Purpose Cleaner: a ready-to-use cleaner formulated without parabens, dyes, phthalates, phosphates, petroleum solvents or SLES that breaks down grease, grime and dirt; perfect for use in restrooms, workspaces and school eating areas.
- Clorox EcoClean Glass Cleaner: a ready-to-use, non-ammoniated product that leaves glass and mirrors clean and streak-free; specifically designed to cut through dirt, smudges and fingerprints.
"The expansion of Clorox EcoClean comes at a time when interest in and need for effective, eco-conscious product solutions is skyrocketing – as of April 2024, certified eco-conscious products are required for new custodial contracts that maintain federal buildings and three in four US states have Environmental Purchasing Policies in place," added Caskey.5 "At CloroxPro, we are committed to helping our customers meet their goals, and EcoClean Disinfecting Wipes are a testament to this commitment."
All Clorox EcoClean products are made using
More information can be found at CloroxPro.com/CloroxEcoClean. You can also join the Clorox EcoClean Disinfecting Wipes exclusive live launch event on September 10, 2024, at 10 AM PST, featuring product demonstrations and expert speakers – register HERE.
About CloroxPro
Building on a century-long legacy in cleaning and disinfecting, CloroxPro offers some of the industry's most recognized and trusted brand names for commercial cleaning, including its Clorox Healthcare products and technologies for healthcare facilities. Whether it is schools, offices, restaurants, hotels, hospitals, or other commercial facilities, CloroxPro is committed to meeting the demands of industry professionals. For more information, visit CloroxPro.com.
About The Clorox Company:
The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol® and Natural Vitality®, can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda®, Chux® and Poett®. Headquartered in
CLX-B
1 When used as directed on hard, non-porous surfaces. See product label for list of organisms.
2 Total virgin plastic reduction vs Clorox Disinfecting Wipes 75 ct. Based on Precision B2B market share unit sales data, 12 months ending April 2024.
3 Kills Sars-CoV-2 on hard, non-porous surfaces.
4 Clorox Disinfecting Wipes based on Precision B2B market share unit sales data, 12 months ending April 2024. When used as directed on soap scum and greasy particulate soil.
5 United States Environmental Protection Agency "About the Environmentally Preferable Purchasing Program". May 2024. Accessed July 17, 2024.
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SOURCE CloroxPro
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