Clorox Completes Previously Announced Divestiture of its Better Health VMS Business

Rhea-AI Summary

The Clorox Company (NYSE: CLX) has completed the divestiture of its Better Health Vitamins, Minerals and Supplements (VMS) business to an affiliate of Piping Rock Health Products, The transaction includes the Natural Vitality, NeoCell, Rainbow Light, and RenewLife brands, along with associated trademarks, licenses, and manufacturing facilities in Sunrise, Florida.

This strategic move aligns with Clorox's commitment to evolve its portfolio, aiming to reduce volatility, accelerate sales growth, and improve margins. The company's goal is to drive more consistent and profitable growth over time through this portfolio optimization.

Positive

• Completion of divestiture aligns with strategic goals to reduce volatility
• Potential for accelerated sales growth and improved margins
• Streamlining of portfolio to focus on core businesses

Negative

• Loss of revenue streams from divested VMS brands
• Potential short-term impact on overall sales figures

OAKLAND, Calif., Sept. 10, 2024 /PRNewswire/ -- The Clorox Company (NYSE: CLX) today announced the completion of the previously disclosed divestiture of its Better Health Vitamins, Minerals and Supplements (VMS) business in its entirety to an affiliate of Piping Rock Health Products, LLC. The divested business includes the Natural Vitality, NeoCell, Rainbow Light and RenewLife brands, relevant trademarks and licenses, and associated manufacturing and distribution facilities in Sunrise, Florida.

This transaction reflects Clorox's commitment to continue evolving its portfolio to reduce volatility and accelerate sales growth, as well as structurally improve its margin, in service of driving more consistent and profitable growth over time.

About The Clorox Company

The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first U.S. companies to integrate ESG into its business reporting. In 2024, the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year. Visit thecloroxcompany.com to learn more.

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SOURCE The Clorox Company

FAQ

What brands did Clorox (CLX) divest in its Better Health VMS business sale?

Clorox divested the Natural Vitality, NeoCell, Rainbow Light, and RenewLife brands as part of its Better Health Vitamins, Minerals and Supplements (VMS) business sale.

Who acquired Clorox's (CLX) Better Health VMS business?

An affiliate of Piping Rock Health Products, acquired Clorox's Better Health Vitamins, Minerals and Supplements (VMS) business.

What are the strategic reasons behind Clorox's (CLX) divestiture of its VMS business?

Clorox's divestiture aims to reduce portfolio volatility, accelerate sales growth, improve margins, and drive more consistent and profitable growth over time.

What assets were included in Clorox's (CLX) VMS business divestiture?

The divestiture included relevant brands, trademarks, licenses, and associated manufacturing and distribution facilities in Sunrise, Florida.