Clorox Celebrates Infection Preventionists That Protect With Purpose

Rhea-AI Summary

Clorox Professional has launched a marketing campaign called 'Protecting With Purpose' to celebrate infection preventionists (IPs) who play a important role in safeguarding against healthcare-associated infections. The campaign highlights the dedication of these professionals in protecting patients, hospital staff, and visitors in healthcare environments.

The initiative stems from Clorox's partnership with the Association for Professionals in Infection Control and Epidemiology (APIC), which allows the company to better understand and serve the needs of IPs. Clorox Healthcare, part of The Clorox Company's 111-year history in infection prevention, supports healthcare professionals through product solutions, educational tools, and resources to maintain clean and safe healthcare facilities.

By Kristina Vannoni, Associate Director, Healthcare Marketing, and Jessica Knowles, Director, Brand Engagement and Capabilities - Clorox Healthcare

NORTHAMPTON, MA / ACCESSWIRE / October 16, 2024 / The Clorox Company

Infection preventionists play a vital role in safeguarding people from healthcare-associated infections. Their dedication to protecting patients, hospital staff and visitors against infections in healthcare environments inspired the launch of Clorox Professional's "Protecting With Purpose" marketing campaign

Highlighting our commitment to public health, the campaign showcases these professionals and what motivates them to protect with purpose. We captured some of their stories at a recent meeting of Association for Professionals in Infection Control and Epidemiology, the professional association representing IPs. Thanks to a long-standing CloroxPro partnership with APIC, we are able to continually expand our understanding of our end users to better serve their needs.

Throughout its 111-year history, The Clorox Company has been dedicated to infection prevention. Clorox Healthcare supports today's healthcare professionals through product solutions, educational tools and other resources to help keep this community and the healthcare facilities where they work clean and safe.

View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.

Contact Info:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
Email: info@3blmedia.com

SOURCE: The Clorox Company

View the original press release on accesswire.com

FAQ

What is the 'Protecting With Purpose' campaign by Clorox (CLX)?

The 'Protecting With Purpose' campaign is a marketing initiative launched by Clorox Professional to celebrate infection preventionists and their vital role in safeguarding people from healthcare-associated infections in healthcare environments.

How does Clorox (CLX) support infection preventionists?

Clorox Healthcare supports infection preventionists through product solutions, educational tools, and other resources to help keep healthcare facilities clean and safe. The company also partners with APIC to better understand and serve the needs of these professionals.

What is the significance of Clorox's (CLX) partnership with APIC?

Clorox's partnership with the Association for Professionals in Infection Control and Epidemiology (APIC) allows the company to continually expand its understanding of end users, enabling them to better serve the needs of infection preventionists.

How long has Clorox (CLX) been involved in infection prevention?

The Clorox Company has been dedicated to infection prevention throughout its 111-year history, with Clorox Healthcare continuing this commitment by supporting today's healthcare professionals.