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Sinch Named an Essential App for HubSpot

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Sinch AB (XSTO: SINCH) has been designated as an Essential App for HubSpot, marking a significant milestone in their strategic partnership. The recognition coincides with HubSpot's launch of the Custom Channels API, enabling businesses to integrate Sinch's communication channels directly into HubSpot's Conversations Inbox.

The integration allows companies to manage RCS, SMS, and MMS communications alongside email, chat, and social messaging in a unified inbox. This enhancement enables businesses to track, manage, and respond to text messages within HubSpot's platform, improving team collaboration and customer engagement.

As a launch partner for the Custom Channels API, Sinch's integration provides centralized visibility for customer communications, supporting more responsive and personalized customer experiences. The recognition as an Essential App underscores Sinch's expertise in mobile messaging and its role in expanding the HubSpot ecosystem.

Sinch AB (XSTO: SINCH) è stata designata come un App Essenziale per HubSpot, segnando un traguardo significativo nella loro partnership strategica. Il riconoscimento coincide con il lancio da parte di HubSpot del Custom Channels API, che consente alle aziende di integrare i canali di comunicazione di Sinch direttamente nella Inbox delle Conversazioni di HubSpot.

L'integrazione permette alle aziende di gestire le comunicazioni RCS, SMS e MMS insieme a email, chat e messaggistica sociale in un'unica inbox. Questo miglioramento consente alle imprese di monitorare, gestire e rispondere ai messaggi di testo all'interno della piattaforma di HubSpot, migliorando la collaborazione del team e il coinvolgimento dei clienti.

In qualità di partner di lancio per il Custom Channels API, l'integrazione di Sinch fornisce una visibilità centralizzata per le comunicazioni con i clienti, supportando esperienze più reattive e personalizzate. Il riconoscimento come App Essenziale sottolinea l'expertise di Sinch nel messaging mobile e il suo ruolo nell'espansione dell'ecosistema di HubSpot.

Sinch AB (XSTO: SINCH) ha sido designada como una Aplicación Esencial para HubSpot, marcando un hito significativo en su asociación estratégica. El reconocimiento coincide con el lanzamiento por parte de HubSpot de la API de Canales Personalizados, que permite a las empresas integrar los canales de comunicación de Sinch directamente en la Bandeja de Entrada de Conversaciones de HubSpot.

La integración permite a las empresas gestionar las comunicaciones RCS, SMS y MMS junto con correos electrónicos, chats y mensajería social en una bandeja de entrada unificada. Esta mejora permite a las empresas rastrear, gestionar y responder a los mensajes de texto dentro de la plataforma de HubSpot, mejorando la colaboración del equipo y el compromiso del cliente.

Como socio de lanzamiento para la API de Canales Personalizados, la integración de Sinch proporciona visibilidad centralizada para las comunicaciones con los clientes, apoyando experiencias más receptivas y personalizadas. El reconocimiento como Aplicación Esencial subraya la experiencia de Sinch en mensajería móvil y su papel en la expansión del ecosistema de HubSpot.

Sinch AB (XSTO: SINCH)는 HubSpot의 필수 앱으로 지정되어 전략적 파트너십에서 중요한 이정표를 세웠습니다. 이 인식은 HubSpot의 커스텀 채널 API 출시와 동시에 이루어지며, 기업들이 Sinch의 커뮤니케이션 채널을 HubSpot의 대화 수신함에 직접 통합할 수 있도록 합니다.

이 통합은 기업들이 RCS, SMS 및 MMS 통신을 이메일, 채팅 및 소셜 메시징과 함께 통합된 수신함에서 관리할 수 있게 해줍니다. 이 개선은 기업들이 HubSpot 플랫폼 내에서 문자 메시지를 추적, 관리 및 응답할 수 있도록 하여 팀 협업과 고객 참여를 향상시킵니다.

커스텀 채널 API의 출시 파트너로서 Sinch의 통합은 고객 커뮤니케이션에 대한 중앙 집중식 가시성을 제공하여 보다 반응적이고 개인화된 고객 경험을 지원합니다. 필수 앱으로 인정받는 것은 모바일 메시징에 대한 Sinch의 전문성과 HubSpot 생태계 확장에서의 역할을 강조합니다.

Sinch AB (XSTO: SINCH) a été désignée comme une Application Essentielle pour HubSpot, marquant une étape importante dans leur partenariat stratégique. Cette reconnaissance coïncide avec le lancement par HubSpot de la Custom Channels API, permettant aux entreprises d'intégrer directement les canaux de communication de Sinch dans la Boîte de Réception des Conversations de HubSpot.

L'intégration permet aux entreprises de gérer les communications RCS, SMS et MMS aux côtés des e-mails, des chats et de la messagerie sociale dans une boîte de réception unifiée. Cette amélioration permet aux entreprises de suivre, gérer et répondre aux messages texte au sein de la plateforme HubSpot, améliorant ainsi la collaboration des équipes et l'engagement des clients.

En tant que partenaire de lancement pour la Custom Channels API, l'intégration de Sinch offre une visibilité centralisée pour les communications avec les clients, soutenant des expériences client plus réactives et personnalisées. La reconnaissance en tant qu'Application Essentielle souligne l'expertise de Sinch dans le domaine de la messagerie mobile et son rôle dans l'expansion de l'écosystème HubSpot.

Sinch AB (XSTO: SINCH) wurde als Wesentliche App für HubSpot ausgewählt, was einen bedeutenden Meilenstein in ihrer strategischen Partnerschaft darstellt. Diese Anerkennung fällt mit dem Start von HubSpot's Custom Channels API zusammen, das es Unternehmen ermöglicht, die Kommunikationskanäle von Sinch direkt in das Conversations-Postfach von HubSpot zu integrieren.

Die Integration ermöglicht es Unternehmen, RCS-, SMS- und MMS-Kommunikation neben E-Mail, Chat und sozialer Nachrichtenübermittlung in einem einheitlichen Posteingang zu verwalten. Diese Verbesserung ermöglicht es Unternehmen, Textnachrichten innerhalb der HubSpot-Plattform zu verfolgen, zu verwalten und darauf zu reagieren, was die Teamzusammenarbeit und das Kundenengagement verbessert.

Als Launch-Partner für die Custom Channels API bietet die Integration von Sinch eine zentrale Sichtbarkeit für die Kundenkommunikation und unterstützt reaktionsschnellere und personalisierte Kundenerfahrungen. Die Anerkennung als Wesentliche App unterstreicht Sinchs Fachwissen im Bereich mobile Messaging und seine Rolle bei der Erweiterung des HubSpot-Ökosystems.

Positive
  • Recognition as HubSpot Essential App strengthens strategic partnership
  • Launch partner status for HubSpot's Custom Channels API
  • Enhanced product integration expanding service offerings
Negative
  • None.

Partnership highlights Sinch's success bringing easy-to-use conversations inbox to business messaging

STOCKHOLM and BOSTON, April 10, 2025 /PRNewswire/ -- Sinch (Sinch AB (publ) - XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has been recognized an Essential App for HubSpot. The announcement strengthens the strategic partnership between the two companies and coincides with the launch of HubSpot's new Custom Channels API, which allows businesses to integrate communication channels from trusted partners like Sinch directly into the HubSpot Conversations Inbox.

This milestone reflects Sinch's ongoing commitment to co-innovation, making it easier for businesses to reach and engage customers in more personalized, efficient, and impactful ways. As a launch partner for the Custom Channels API, Sinch now enables customers to seamlessly manage RCS, SMS and MMS communications alongside email, chat, and social messaging - all in one unified inbox.

"It's a testament to our focus on bringing the best communications tools to businesses using HubSpot," said Chris Thompson, VP, Ecosystems at Sinch. "Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today's businesses. The partnership we have with HubSpot has led to opportunities like this, and we're proud to play a key role in shaping the future of customer engagement."

With the new integration, businesses can now track, manage, and respond to text messages within HubSpot's Conversations Inbox, offering teams a single, organized location for all customer communications. This level of visibility and centralization improves internal collaboration and drives more responsive, personalized experiences.

"By supporting this integration, we're helping businesses keep track of their communications for even better customer engagement," Thompson added. "We're excited to strengthen our partnership with HubSpot and continue delivering exceptional messaging experiences that empower businesses worldwide."

Sinch believes in helping businesses build real connections with their customers, directly from the platforms they know and use every day, like HubSpot. Being named an Essential App reflects the long-standing relationship between Sinch and HubSpot, which is built on shared values of customer-first innovation and trusted collaboration. This recognition also highlights Sinch's mobile messaging expertise and the vital role it plays in expanding and enriching the HubSpot ecosystem.

For more information about Sinch's SMS & MMS integration with HubSpot visit https://sinch.com/integrations/hubspot/

CONTACT:
For more information please contact:  
Janet Lennon, Director of Global PR & Communications  
janet.lennon@sinch.com |1.206.914.6175 

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SOURCE Sinch AB

FAQ

What does Sinch's Essential App status mean for HubSpot users?

It enables users to manage RCS, SMS, and MMS communications alongside other messaging channels in a unified HubSpot Conversations Inbox, improving customer engagement and team collaboration.

How does the new Sinch-HubSpot integration benefit businesses?

Businesses can track, manage, and respond to all customer communications from a single, centralized location, leading to more responsive and personalized customer experiences.

What new features does the Custom Channels API integration provide?

The integration allows businesses to seamlessly manage RCS, SMS, and MMS communications alongside email, chat, and social messaging in one unified HubSpot inbox.

When was Sinch named an Essential App for HubSpot?

The announcement was made on April 10, 2025, coinciding with the launch of HubSpot's new Custom Channels API.
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