CIT Launches One Million Meals Campaign to Fight Hunger

Rhea-AI Summary

CIT Group Inc. (NYSE: CIT) has launched its annual One Million Meals campaign in partnership with Feeding America to combat hunger in the U.S. The campaign aims to provide one million meals to those in need by encouraging social media engagement, where each interaction will result in the donation of ten meals. The partnership will run through Nov. 30, 2021, following last year's success of delivering two million meals during the pandemic. Around 38 million Americans experienced food insecurity in 2020, highlighting the importance of this initiative.

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• CIT's One Million Meals campaign aims to provide a significant number of meals to those in need.
• The previous partnership helped deliver two million meals, indicating a strong commitment to social responsibility.

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• None.

NEW YORK, Nov. 1, 2021 /PRNewswire/ -- CIT Group Inc. (NYSE: CIT) today announced the start of its annual partnership with Feeding America^® to help provide One Million Meals¹ to people facing hunger across the country.

"We're proud to again partner with Feeding America on our annual hunger-relief campaign to battle food insecurity in our communities," said CIT Chief Marketing and Communications Officer Gina Proia. "We're grateful for the opportunity to join with our customers, employees and others for the fourth year in a row to help the people who need it most this holiday season."

#CITOneMillionMeals

Individuals can join the fight against hunger by visiting CIT's pages on LinkedIn, Twitter, Facebook and Instagram to 'like' or 'share' the posts about the One Million Meals campaign and bring awareness to the pressing issue of food insecurity. For every engagement on social media, CIT will direct 10 meals¹ to Feeding America^®.

Customers can join in on the program in a variety of ways. For more details on how to get involved, visit cit.com/feeding-america. Customers of CIT's Southern California retail bank division OneWest Bank can visit owb.com/feeding-america. 

The above components build on the efforts of CIT employees who are volunteering, donating food to local food banks, and participating in unique engagement opportunities in support of the campaign.

"During the first year of COVID, more than 38 million people were living in food insecure households, including nearly 12 million children," said Lauren Biedron, vice president of Corporate Partnerships at Feeding America. "We are thankful for support from partners like CIT this holiday season, helping network food banks provide more meals to communities in need."

Feeding America is a nationwide network of 200 local food banks and 60,000 food pantries and meal programs that together serve more than 40 million people each year. Through last year's partnership, CIT helped provide two million meals to people in need, responding to the increased need for food assistance in the height of the COVID-19 pandemic. This year's One Million Meals campaign will run through Nov. 30, 2021.

About CIT
CIT is a leading national bank focused on empowering businesses and personal savers with the financial agility to navigate their goals. CIT Group Inc. (NYSE: CIT) is a financial holding company with over a century of experience and operates a principal bank subsidiary, CIT Bank, N.A. (Member FDIC, Equal Housing Lender). The company's commercial banking segment includes commercial financing, community association banking, middle market banking, equipment and vendor financing, factoring, railcar financing, treasury and payments services, and capital markets and asset management. CIT's consumer banking segment includes a national direct bank and regional branch network. Discover more at cit.com/about.

¹$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. CIT will donate up to 1.5million meals.

MEDIA RELATIONS:
Lexa Tutela
212-461-5305
Lexa.Tutela@cit.com

 

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SOURCE CIT Group Inc.

FAQ

What is CIT Group's One Million Meals campaign?

It's an initiative in partnership with Feeding America aiming to provide one million meals to combat hunger in the U.S.

How long does the One Million Meals campaign run?

The campaign runs until November 30, 2021.

How can individuals contribute to the One Million Meals campaign?

Individuals can engage on CIT's social media platforms, where each interaction leads to the donation of ten meals.

What was the impact of CIT's previous partnership with Feeding America?

Last year, CIT helped provide two million meals to those in need during the height of the COVID-19 pandemic.

What is the significance of food insecurity reported during COVID?

In 2020, over 38 million people lived in food insecure households, underscoring the need for initiatives like One Million Meals.