CIT Donates Two Million Meals to Fight Hunger
CIT Group Inc. (NYSE: CIT) has partnered with Feeding America to provide Two Million Meals this holiday season, helping those in need amid the pandemic. This initiative involved customer and employee engagement across social media platforms. For every new equipment loan financed and eStatement sign-up, meals were donated, alongside contributions for new checking accounts at OneWest Bank. Since the partnership's inception in 2018, CIT has provided a total of Five Million Meals. Feeding America serves over 40 million people annually through its network of local food banks.
- CIT donated up to 2 million meals through the initiative.
- Since 2018, CIT has contributed a total of five million meals.
- The campaign raised awareness of food insecurity, engaging customers and employees.
- None.
NEW YORK, Dec. 16, 2020 /PRNewswire/ -- CIT Group Inc's (NYSE: CIT) annual partnership with Feeding America® has helped provide Two Million Meals1 to people in need this holiday season. With the support of its customers, employees and followers, the company brought awareness to the pressing issue of food insecurity across the country.
"We're grateful to all those who supported this effort as communities struggle to meet the demands of hunger in the midst of the pandemic," said CIT Chief Marketing and Communications Officer Gina Proia. "Two Million Meals will make a meaningful impact to people who need it most this holiday season."
Individuals participated in the Two Million Meals campaign by engaging with content on CIT's LinkedIn, Facebook, Twitter and Instagram pages. The company also contributed meals for every equipment loan financed, and for every new eStatement sign-up at CIT's direct bank. Additional meals were also donated for every qualifying checking account opened at OneWest Bank, CIT's Southern California branch network.
Since starting its partnership with Feeding America in 2018, CIT has helped provide five million meals to people in need.
"We are thankful for the commitment put forth by CIT in response to a growing need for food assistance across the country," said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. "Their support has made a lasting impact on the Feeding America network of food banks and the communities they serve."
Feeding America is a nationwide network of 200 local food banks and 60,000 food pantries and meal programs that together serve more than 40 million people each year.
About CIT
CIT is a leading national bank focused on empowering businesses and personal savers with the financial agility to navigate their goals. CIT Group Inc. (NYSE: CIT) is a financial holding company with over a century of experience and operates a principal bank subsidiary, CIT Bank, N.A. (Member FDIC, Equal Housing Lender). The company's commercial banking segment includes commercial financing, community association banking, middle market banking, equipment and vendor financing, factoring, railcar financing, treasury and payments services, and capital markets and asset management. CIT's consumer banking segment includes a national direct bank and regional branch network. Discover more at cit.com/about.
MEDIA RELATIONS:
Lexa Tutela
212-461-5305
Alexandra.Tutela@cit.com
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SOURCE CIT Group Inc.
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