Prospect Media Group Ltd. (Prospect) Welcomes Industry Leader as New Vice President of Media and Expansion in Western Canada
Prospect Media Group, a division of Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), has announced the appointment of Karrie Werny as VP Media, effective March 24th, 2025. This strategic move marks the company's expansion into Western Canada and strengthens its data-driven media services.
Werny, who previously served as VP Business Solutions at Horizon Media, brings over 20 years of leadership experience and expertise across various verticals. Her appointment aims to enhance the company's ability to connect analytical insights with media activations and implement advanced data solutions to improve clients' Return on Ad Spend (ROAS).
The expansion of Prospect's physical presence into Western Canada will enable the company to provide more localized insights and solutions to clients across the country, leveraging Werny's experience in both Alberta and Ontario markets.
Prospect Media Group, una divisione di Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), ha annunciato la nomina di Karrie Werny come VP Media, a partire dal 24 marzo 2025. Questa mossa strategica segna l'espansione dell'azienda nel Canada occidentale e rafforza i suoi servizi media basati sui dati.
Werny, che in precedenza ha ricoperto il ruolo di VP Business Solutions presso Horizon Media, porta con sé oltre 20 anni di esperienza nella leadership e competenze in vari settori. La sua nomina mira a migliorare la capacità dell'azienda di collegare approfondimenti analitici con attivazioni media e implementare soluzioni avanzate basate sui dati per migliorare il ritorno sugli investimenti pubblicitari (ROAS) dei clienti.
L'espansione della presenza fisica di Prospect nel Canada occidentale consentirà all'azienda di fornire approfondimenti e soluzioni più localizzati ai clienti in tutto il paese, sfruttando l'esperienza di Werny nei mercati dell'Alberta e dell'Ontario.
Prospect Media Group, una división de Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), ha anunciado el nombramiento de Karrie Werny como VP Media, a partir del 24 de marzo de 2025. Este movimiento estratégico marca la expansión de la empresa en Canadá Occidental y fortalece sus servicios de medios basados en datos.
Werny, quien anteriormente se desempeñó como VP de Soluciones Empresariales en Horizon Media, aporta más de 20 años de experiencia en liderazgo y conocimientos en varios sectores. Su nombramiento tiene como objetivo mejorar la capacidad de la empresa para conectar insights analíticos con activaciones de medios e implementar soluciones avanzadas de datos para mejorar el Retorno de la Inversión Publicitaria (ROAS) de los clientes.
La expansión de la presencia física de Prospect en Canadá Occidental permitirá a la empresa ofrecer insights y soluciones más localizadas a los clientes en todo el país, aprovechando la experiencia de Werny en los mercados de Alberta y Ontario.
Prospect Media Group는 Ciscom Corp. (CSE: CISC) (OTCQB: CISCF)의 한 부서로, Karrie Werny를 VP 미디어로 임명했다고 발표했습니다. 임기는 2025년 3월 24일부터 시작됩니다. 이 전략적 움직임은 회사의 서부 캐나다로의 확장을 의미하며 데이터 기반 미디어 서비스의 강화를 나타냅니다.
Werny는 이전에 Horizon Media에서 VP 비즈니스 솔루션을 맡았으며, 다양한 분야에서 20년 이상의 리더십 경험과 전문성을 가지고 있습니다. 그녀의 임명은 분석적 통찰과 미디어 활성화를 연결하고 고객의 광고 수익률(ROAS)을 개선하기 위한 고급 데이터 솔루션을 구현하는 회사의 능력을 향상시키는 것을 목표로 하고 있습니다.
Prospect의 서부 캐나다로의 물리적 확장은 회사가 전국의 고객에게 보다 지역화된 통찰력과 솔루션을 제공할 수 있게 해주며, Werny의 앨버타 및 온타리오 시장에서의 경험을 활용할 것입니다.
Prospect Media Group, une division de Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), a annoncé la nomination de Karrie Werny en tant que VP Media, à compter du 24 mars 2025. Ce mouvement stratégique marque l'expansion de l'entreprise dans l'Ouest canadien et renforce ses services médiatiques basés sur les données.
Werny, qui a précédemment occupé le poste de VP Business Solutions chez Horizon Media, apporte plus de 20 ans d'expérience en leadership et d'expertise dans divers secteurs. Sa nomination vise à améliorer la capacité de l'entreprise à relier les insights analytiques aux activations médiatiques et à mettre en œuvre des solutions avancées basées sur les données pour améliorer le retour sur investissement publicitaire (ROAS) des clients.
L'expansion de la présence physique de Prospect dans l'Ouest canadien permettra à l'entreprise de fournir des insights et des solutions plus localisés aux clients à travers le pays, en s'appuyant sur l'expérience de Werny sur les marchés de l'Alberta et de l'Ontario.
Prospect Media Group, eine Abteilung von Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), hat die Ernennung von Karrie Werny zur VP Media bekannt gegeben, die am 24. März 2025 in Kraft tritt. Dieser strategische Schritt markiert die Expansion des Unternehmens nach Westkanada und stärkt seine datengestützten Medienservices.
Werny, die zuvor als VP Business Solutions bei Horizon Media tätig war, bringt über 20 Jahre Führungserfahrung und Fachwissen in verschiedenen Bereichen mit. Ihre Ernennung zielt darauf ab, die Fähigkeit des Unternehmens zu verbessern, analytische Erkenntnisse mit Medienaktivierungen zu verbinden und fortschrittliche Datenlösungen umzusetzen, um die Rentabilität der Werbung (ROAS) der Kunden zu steigern.
Die Expansion von Prospect in Westkanada wird es dem Unternehmen ermöglichen, den Kunden im ganzen Land lokalere Einblicke und Lösungen anzubieten und dabei Wernys Erfahrung in den Märkten von Alberta und Ontario zu nutzen.
- Strategic expansion into Western Canada market
- Appointment of experienced industry veteran with 20+ years leadership experience
- Enhanced capability to provide localized insights and solutions
- None.
Toronto, Ontario--(Newsfile Corp. - March 31, 2025) - Prospect Media Group (Prospect/PMG), a division of Ciscom Corp. (CSE: CISC) (OTCQB: CISCF), a leader in data driven integrated omni-channel services, is pleased to announce the appointment of Karrie Werny as VP Media, effective March 24th, 2025, marking a critical expansion of operations in Western Canada.
"We're excited to welcome Karrie, who brings over 20 years of leadership experience and a strong analytical mindset that aligns perfectly with our advanced analytics capabilities", said Sheri Rogers, EVP Managing Director of Prospect. "Her expertise across various verticals is vital for connecting our analytical insights with media activations, enabling us to continue driving exceptional results in a landscape often dominated by legacy volume agreements."
This move also expands Prospect's physical presence into Western Canada. While Prospect has always partnered with clients across the country, this strategic expansion enables Prospect to better serve its clients with localized insights and solutions.
Karrie most recently served as the VP Business Solutions at Horizon Media. She brings a wealth of experience to Prospect, stemming from her work in both full-service and media agencies across Canada, and more specifically in the Alberta and Ontario markets. Her unique perspective supports a client centric media approach, rooted in data-driven insights. Karrie has seen firsthand how client needs and audience behaviours can differ across Canadian markets, leading to strategic approaches that create high value growth opportunities for clients.
In her new role, Karrie will focus on strategically implementing Prospect's advanced data solutions to enhance the precision and effectiveness of our media strategies, ensuring campaigns are innovative and aligned with client objectives to improve their Return on Ad Spend (ROAS).
"I'm very excited to join the Prospect team, an agency known for being extremely successful at recognizing the importance of properly mining first party data," said Werny. I will be focused on digging deep to understand our client's true customers and distilling first party data into clear, actionable insights. In today's complex landscape, media planning and activation needs to be rooted in advanced analytic modeling, informing smart media strategies, to ultimately drive sales for our clients. I'm thrilled to be part of the Prospect team who is equipped to redefine the future of media and its constant state of transformation."
About Prospect Media Group:
Prospect is a commerce focused, data-driven, integrated media agency serving a wide range of major retail, QSR, financial, B2B and pharma clients across Canada. With expertise in consumer data analytics, media planning and buying, Prospect optimizes both digital and traditional media channels. Leveraging 26 years of experience, the agency provides clients with crucial insights to build effective integrated media strategies and maximize marketing expenditures.
For more information, visit www.prospectmedia.com
Contact information:
Sheri Rogers
EVP Managing Director
Email: srogers@prospectmedia.com
Phone: 647-500-7514
Prospect Media LinkedIn
Cautionary Statement
Certain statements in this disclosure may constitute "forward-looking" statements which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this presentation, such statements use such words as "may", "would", "could", "will", "intend", "expect", "believe", "plan", "anticipate", "estimate", and other similar terminology. These statements reflect the Corporation's current expectations regarding future events and operating performance and speak only as of the date of this presentation. Forward-looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether or not such results will be achieved.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/246800
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