CI&T’s 2025 Connected Retail Report: Price Sensitivity, Privacy Concerns, and the Future of Retail
CI&T (NYSE: CINT) has released its 2025 Connected Retail Report, revealing significant consumer trends in retail behavior. The study highlights increasing price sensitivity and privacy concerns among shoppers. Key findings show that 54% of consumers expect price increases, while 43% would download retailer apps specifically for better deals.
The report identifies privacy as a major concern, with 43% of consumers citing security concerns for websites and 37% for apps. Most consumers maintain 2-3 retailer apps, with approximately 53% of online shopping occurring via smartphone. Social commerce shows impact, with 71% never discovering products on Twitter, 52% on TikTok, and 47% on Instagram.
Regarding Generative AI, 80% of consumers haven't seen exciting retail applications yet, though interest in AI-enhanced shopping experiences has increased from 50% in 2024 to 80% in 2025. The survey included over 1,000 US consumers who shop online at least monthly.
CI&T (NYSE: CINT) ha pubblicato il suo Rapporto sul Retail Connesso 2025, rivelando tendenze significative nel comportamento dei consumatori nel settore retail. Lo studio evidenzia un crescente senso di sensibilità ai prezzi e preoccupazioni per la privacy tra gli acquirenti. I risultati principali mostrano che il 54% dei consumatori si aspetta aumenti di prezzo, mentre il 43% scaricherebbe app di rivenditori specificamente per ottenere offerte migliori.
Il rapporto identifica la privacy come una preoccupazione principale, con il 43% dei consumatori che cita preoccupazioni per la sicurezza dei siti web e il 37% per le app. La maggior parte dei consumatori mantiene 2-3 app di rivenditori, con circa il 53% degli acquisti online che avviene tramite smartphone. Il commercio sociale mostra un impatto, con il 71% che non scopre mai prodotti su Twitter, il 52% su TikTok e il 47% su Instagram.
Riguardo al Generative AI, l'80% dei consumatori non ha ancora visto applicazioni retail entusiasmanti, anche se l'interesse per esperienze di acquisto potenziate dall'AI è aumentato dal 50% nel 2024 all'80% nel 2025. L'indagine ha coinvolto oltre 1.000 consumatori statunitensi che fanno acquisti online almeno mensilmente.
CI&T (NYSE: CINT) ha publicado su Informe de Retail Conectado 2025, revelando tendencias significativas en el comportamiento del consumidor en el sector retail. El estudio destaca una creciente sensibilidad al precio y preocupaciones por la privacidad entre los compradores. Los hallazgos clave muestran que el 54% de los consumidores espera aumentos de precios, mientras que el 43% descargaría aplicaciones de minoristas específicamente para obtener mejores ofertas.
El informe identifica la privacidad como una preocupación importante, con el 43% de los consumidores citando preocupaciones de seguridad para sitios web y el 37% para aplicaciones. La mayoría de los consumidores mantiene de 2 a 3 aplicaciones de minoristas, con aproximadamente el 53% de las compras en línea que ocurren a través de teléfonos inteligentes. El comercio social muestra un impacto, con el 71% que nunca descubre productos en Twitter, el 52% en TikTok y el 47% en Instagram.
En cuanto a la IA Generativa, el 80% de los consumidores aún no ha visto aplicaciones de retail emocionantes, aunque el interés en experiencias de compra mejoradas por IA ha aumentado del 50% en 2024 al 80% en 2025. La encuesta incluyó a más de 1,000 consumidores estadounidenses que compran en línea al menos mensualmente.
CI&T (NYSE: CINT)는 2025년 연결 소매 보고서를 발표하여 소매 행동에서의 중요한 소비자 트렌드를 밝혔습니다. 이 연구는 쇼핑객들 사이에서 증가하는 가격 민감도와 개인 정보 보호 우려를 강조합니다. 주요 결과에 따르면, 54%의 소비자가 가격 인상을 예상하고 있으며, 43%는 더 나은 거래를 위해 소매업체 앱을 다운로드할 의향이 있다고 합니다.
보고서는 개인 정보 보호를 주요 문제로 지적하며, 43%의 소비자가 웹사이트 보안에 대한 우려를, 37%는 앱에 대한 우려를 언급했습니다. 대부분의 소비자는 2-3개의 소매업체 앱을 유지하며, 온라인 쇼핑의 약 53%가 스마트폰을 통해 이루어집니다. 소셜 커머스는 영향력을 보여주며, 71%는 트위터에서 제품을 발견한 적이 없고, 52%는 틱톡, 47%는 인스타그램에서 발견한 적이 없습니다.
생성적 AI에 관해서는, 80%의 소비자가 아직 흥미로운 소매 애플리케이션을 보지 못했지만, AI 강화 쇼핑 경험에 대한 관심은 2024년 50%에서 2025년 80%로 증가했습니다. 이 조사에는 최소한 월 1회 온라인 쇼핑을 하는 1,000명 이상의 미국 소비자가 포함되었습니다.
CI&T (NYSE: CINT) a publié son Rapport sur le Retail Connecté 2025, révélant des tendances significatives dans le comportement des consommateurs en matière de vente au détail. L'étude met en évidence une sensibilité accrue aux prix et des préoccupations concernant la confidentialité parmi les acheteurs. Les résultats clés montrent que 54% des consommateurs s'attendent à des augmentations de prix, tandis que 43% téléchargeraient des applications de détaillants spécifiquement pour obtenir de meilleures offres.
Le rapport identifie la confidentialité comme une préoccupation majeure, 43% des consommateurs citant des inquiétudes concernant la sécurité des sites Web et 37% pour les applications. La plupart des consommateurs conservent 2 à 3 applications de détaillants, avec environ 53% des achats en ligne se faisant via smartphone. Le commerce social montre un impact, 71% ne découvrant jamais de produits sur Twitter, 52% sur TikTok et 47% sur Instagram.
Concernant la IA Générative, 80% des consommateurs n'ont pas encore vu d'applications retail enthousiasmantes, bien que l'intérêt pour les expériences d'achat améliorées par l'IA ait augmenté de 50% en 2024 à 80% en 2025. L'enquête a inclus plus de 1 000 consommateurs américains qui achètent en ligne au moins une fois par mois.
CI&T (NYSE: CINT) hat seinen Bericht über den vernetzten Einzelhandel 2025 veröffentlicht, der bedeutende Verbrauchertrends im Einkaufsverhalten aufzeigt. Die Studie hebt eine zunehmende Preissensibilität und Bedenken hinsichtlich der Privatsphäre unter den Käufern hervor. Wichtige Ergebnisse zeigen, dass 54% der Verbraucher Preiserhöhungen erwarten, während 43% speziell für bessere Angebote Einzelhändler-Apps herunterladen würden.
Der Bericht identifiziert die Privatsphäre als ein großes Anliegen, wobei 43% der Verbraucher Sicherheitsbedenken hinsichtlich Websites und 37% hinsichtlich Apps äußern. Die meisten Verbraucher haben 2-3 Einzelhändler-Apps installiert, wobei etwa 53% des Online-Shoppings über Smartphones erfolgt. Social Commerce zeigt Einfluss, wobei 71% nie Produkte auf Twitter entdecken, 52% auf TikTok und 47% auf Instagram.
Bezüglich der Generativen KI haben 80% der Verbraucher noch keine aufregenden Einzelhandelsanwendungen gesehen, obwohl das Interesse an KI-unterstützten Einkaufserlebnissen von 50% im Jahr 2024 auf 80% im Jahr 2025 gestiegen ist. Die Umfrage umfasste über 1.000 US-Verbraucher, die mindestens einmal im Monat online einkaufen.
- 53% of online shopping occurs via smartphone, showing strong digital adoption
- 80% of consumers interested in AI-enhanced shopping experiences, up from 50% in 2024
- Consumer distrust in retailer apps and websites due to security concerns
- Low engagement with social commerce platforms
- Apps failing to deliver on promised features
Now in its fifth year of analyzing the evolving attitudes and behaviors toward omnichannel shopping, the report shows “potential privacy concerns” as consumers' top frustration with retailer apps and websites. Many also feel that retailers often overpromise and underdeliver on app features. Amid these concerns, price remains the dominant factor in shopping decisions with
“Between the themes of extreme price sensitivity and distrust, there is a clear throughline across the data that maps to a strategic, scarcity shopper mindset. Consumers are carefully prioritizing price, and making very calculated shopping decisions,” said Melissa Minkow, Global Director of Retail Strategy at CI&T. “Retailers can win over shoppers by building omnichannel experiences that support their desire to safely and efficiently discover, research, and snag the best prices simultaneously.”
Key themes from the report include:
-
Privacy: Data security and trust in retailers’ digital channels remain key frustrations for consumers. “Potential security concerns” rank as the top issue, cited by
43% of consumers for websites and37% for apps. Additionally, many consumers feel that retailer apps often fail to deliver on their promises, leading to disappointment and distrust. -
App Usage & Expectations: Consumers expect retailer apps to provide ongoing value before committing to a download. Most consumers have 2 or 3 retailer apps downloaded to their phones; 2 of which they are using regularly.
24% of consumers say they wouldn’t download a retailer’s app because they don’t shop there often enough. Additionally,19% cite infrequent use as the second most common reason for deleting retailer apps. Despite this, apps were ranked as the easiest checkout channel, and consumers estimated an average of53% of their online shopping happening via smartphone. -
Social Commerce Skepticism: While social media plays a growing role in shopping, many consumers don’t perceive it as a major source of product discovery.
71% say they “never” discover new products on Twitter,52% say the same about TikTok, and47% about Instagram—suggesting that shoppers may be unaware of how much social platforms influence their purchasing decisions. -
GenAI’s Potential: The vast majority of consumers (
80% ) have yet to see retailers do anything exciting with Generative AI. However, their recognition of AI’s potential for practical use cases has grown significantly, with80% of consumers—up from50% in 2024—saying they would like retailers to use Generative AI to elevate the shopping experience by improving customer service, enhancing product descriptions, creating more accurate imagery and more.
In January 2025, CI&T surveyed over 1,000 US consumers (purchasing items online at least once per month) across all ages 18+, genders, and races to determine how and why they’re shopping the way that they are.
CI&T’s 2025 Connect Retail Report can be found here.
About CI&T
CI&T (NYSE: CINT) is a global technology transformation specialist for 100+ large enterprises and fast growth clients. CI&T brings a 30-year track record of helping clients navigate change to deliver accelerated business impact, with deep expertise across AI, strategy, customer experience, software development, cloud services, data and more. CI&T’s proprietary AI platform, CI&T FLOW boosts team productivity, ensuring fast, efficient, and scalable delivery of world-class solutions. Operating globally with over 6,500 professionals across 10 countries, CI&T delivers cutting-edge solutions to drive success for its clients.
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Media Contact
Stephanie Wheeler
Illume PR for CI&T
ciandt@illumepr.com
Source: CI&T
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