UPDATE: Cinedigm Advertising Growth Soared 192% in 2021, Beating the Industry by 236%

Rhea-AI Summary

Cinedigm Corp. (CIDM) reported a remarkable performance in its connected television advertising business, achieving a growth rate exceeding 192% in 2021, which surpassed the overall industry streaming growth by 236%. The total connected TV spending reached $15.2 billion, with Cinedigm significantly outpacing this figure. Looking ahead, the company anticipates continued strong growth in 2022, driven by new initiatives, including the launch of flagship channels and a direct advertising sales division. Cinedigm's projected growth underscores its strategic positioning within the evolving digital advertising landscape.

Positive

• Connected television advertising business grew over 192% in 2021.
• Outperformed the overall industry's streaming growth rate by 236%.
• Expanded viewership to over 40 million monthly ad-based viewers.
• Forecasted to significantly exceed industry growth rates in 2022.

Negative

• None.

This press release is an update to the press release issued at 10:00AM ET that includes the percent sign at the end of the headline.

Cinedigm Forecasts the Company Will Continue to Substantially Outperform Connected TV Market Growth in 2022

LOS ANGELES, CA / ACCESSWIRE / May 11, 2022 / Cinedigm Corp. (NASDAQ:CIDM), the leading streaming company focused on entertaining enthusiast audiences, announced today that the company's connected television advertising business grew more than 192% in 2021, beating the overall industry's streaming growth rate by 236%.

According to figures released last week by the Internet Advertising Bureau, connected TV spending increased to $15.2 billion, up 57% over 2020, one of the fastest year-over-year rises in the history of digital advertising. Cinedigm bested that growth rate by more than 236%, driven by the company's growth in viewership to more than 40 million monthly ad-based viewers across the company's 30 enthusiast streaming services.

Cinedigm began launching hybrid advertising and subscription services in 2017 and launched the company's FAST digital linear business in 2018.

"We had the best year in terms of revenue growth in the history of the company," said Erick Opeka, President of Cinedigm Networks and Chief Strategy Officer of Cinedigm. "While many companies talk about adding advertising to their subscription offerings, we were prescient to move in that direction years ago, and the foresight is really paying off."

For 2022, the IAB forecasts a 39% gain in the current year, to $21.2 billion, more than doubling CTV spending since 2020. Cinedigm expects to significantly beat the industry growth rates once again in 2022 by expanding network distribution, launching a direct advertising sales division, and by bringing additional new, scale channels to market. The company has several new flagship channels launching in the coming weeks and months including The Elvis Channel and Cineverse, a discovery platform for the world's best films and series.

"In 2021, Cinedgim nearly doubled what was likely the fastest year-over-year growth rate since the IAB has been tracking digital ad growth," said Opeka. "And now, with our new initiatives and the recent acquisition of DMR and Bloody Disgusting, we offer advertisers an omni-platform audience of tens of millions of passionate, dedicated fans."

ABOUT CINEDIGM

For over 20 years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail, and technology companies. Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, across its proprietary, highly scalable Matchpoint^® technology platform. For more information, visit cinedigm.com.

PRESS CONTACT FOR CIDM:
DKC Public Relations
cinedigm@dkcnews.com

High Touch Investor Relations
Cinedigm@htir.net

SOURCE: Cinedigm Corp.

View source version on accesswire.com:
https://www.accesswire.com/700940/UPDATE-Cinedigm-Advertising-Growth-Soared-192-in-2021-Beating-the-Industry-by-236

FAQ

What was Cinedigm's advertising growth in 2021?

Cinedigm's advertising business grew over 192% in 2021.

How did Cinedigm perform compared to the industry growth rate?

Cinedigm outperformed the overall streaming industry's growth rate by 236%.

What is the projected CTV spending for 2022?

The Internet Advertising Bureau forecasts connected TV spending to reach $21.2 billion in 2022.

What new channels is Cinedigm launching?

Cinedigm is launching several new flagship channels, including The Elvis Channel and Cineverse.