Cinedigm Partners with Influential Lifestyle Brand FUBU for Launch of the For Us By Us Network

Rhea-AI Summary

Cinedigm (NASDAQ: CIDM) has announced a partnership with FUBU's founder, J. Alexander Martin, to launch the For Us By Us Network, focused on content for the African American community. The new AVOD service will leverage Cinedigm's Matchpoint technology platform to deliver authentic movies and shows around hip-hop culture. With only 34 FAST channels targeting African Americans, this partnership aims to fill a significant gap in the market. The Network will be accessible across various platforms, allowing rapid expansion into the U.S. and emerging markets.

Positive

• Strategic partnership with FUBU enhances Cinedigm's market presence.
• Creation of a dedicated platform for the underserved African American audience.
• Utilization of Matchpoint technology allows for scalable content delivery.

Negative

• None.

Matchpoint Platform Will Power AVOD Channel and Extend Distribution Footprint Across FAST

LOS ANGELES, March 6, 2023 /PRNewswire/ -- Cinedigm (NASDAQ: CIDM), the leading independent streaming company super-serving enthusiast audiences, today announced plans to become a premier provider of content tailored to the African American culture by entering a partnership with J. Alexander Martin, founder of the iconic fashion brand FUBU and successful producer Roberto "Rush" Evans, to launch the For Us By Us Network. The new service will feature high quality movies, authentic and raw content around issues, personalities and trends related to the hip-hop culture and lifestyle. The service will utilize Cinedigm's industry-leading Matchpoint technology platform to power the full service, making FUBU one of the first brands to leverage the Matchpoint platform on a SaaS basis.

Although there are 41.6 million African Americans, there are currently only 34 FAST channels focused on African Americans comprising only 2% of all available FAST channels according to data published by Variety. This poses a tremendous opportunity to tap into a key demographic and reach an underserved audience within the burgeoning FAST segment of the entertainment industry.

J. Alexander Martin, an iconic fashion mogul, who created major fashion trends in the late 1990s with partner Daymond John who is now a regular on the ABC reality television series "Shark Tank", netted $350 million in sales across 5,000 retail stores and eventually grossed more than $6 billion dollars globally, making him one of the most innovative and creative businessmen in the hip-hop world. Responsible for launching one of the most lucrative fashion brands, Martin continues to set a high standard in creating content for the African American culture. The (FUBU) For Us By Us Network apps will be available across web, mobile as well as connected TV and will be powered by Cinedigm's Matchpoint Blueprint v2.0 platform. The For Us By Us Network will have access to the complete set of video streaming capabilities offered by Matchpoint which will allow the Network the ability to quickly expand into the US market as well as other emerging markets.

"As one of the founders of FUBU, I have gained a very deep comprehension and awareness about the urban consumer and what appeals to them not only in fashion, but entertainment as well," said J. Alexander Martin, co-owner and CEO of FUBU. "We created the For Us By Us Network so that we can provide high quality, positive content for our culture."

"We are excited to partner with FUBU to bring their seminal lifestyle brand to the rapidly growing FAST market and establish them as a leader in video streaming services that meet the needs of the African American community.  We will bring our extensive expertise in enthusiast channels and our industry-leading Matchpoint platform to create a compelling service for this discerning brand," said Marc Rashba, Executive Vice President of Partnerships at Cinedigm.  "With their longstanding history and stature that this lifestyle brand maintains with the African American community, we plan to grow the reach of this brand with everything at our disposal including original new offerings across theatrical, podcasts, physical products, audiobooks and other formats."

ABOUT FOR US BY US NETWORK
FOR US BY US NETWORK from the people behind FUBU aims to serve the growing appetite for new and fresh content in Black households and for viewers looking for diverse stories on television. The entrepreneur and fashion designer are taking what he and Daymond John did at FUBU 30 years ago and applying it to the new-age TV model that goes beyond the traditional networks.

ABOUT CINEDIGM
For more than 20 years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail and technology companies. As a leader in the rapidly evolving streaming ecosystem, Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, through its proprietary, highly-scalable Matchpoint™ technology platform. For more information, visit cinedigm.com.

PRESS CONTACT:

The Lippin Group for Cinedigm
cinedigm@lippingroup.com

INVESTOR RELATIONS CONTACT:

Julie Milstead
investorrelations@cinedigm.com

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SOURCE Cinedigm Corp.

FAQ

What is the For Us By Us Network launched by Cinedigm?

The For Us By Us Network is a new AVOD channel focused on providing quality content related to African American culture, launched in partnership with FUBU.

How does Cinedigm's Matchpoint technology benefit the For Us By Us Network?

Matchpoint technology allows the For Us By Us Network to deliver high-quality streaming content efficiently and scale its offerings rapidly.

What demographic is the For Us By Us Network targeting?

The For Us By Us Network specifically targets the African American community, aiming to fill a gap in content availability.

What opportunities does the partnership with FUBU create for Cinedigm?

This partnership enables Cinedigm to tap into a growing market segment and position itself as a leader in cultural content delivery.

When was the announcement of the For Us By Us Network made?

The announcement was made on March 6, 2023.