Cinedigm Names Russell Schneider as Senior Vice President, Brand Partnerships

Rhea-AI Summary

Cinedigm Corp. (NASDAQ:CIDM) has appointed Russell Schneider as Senior Vice President of Brand Partnerships, aiming to enhance top-line revenue through innovative brand collaborations. With over 15 years of experience, Schneider will oversee sales strategies, client pitches, and partnership deals across Cinedigm's streaming channels and podcasts. He previously held similar roles at Malka Media, 9GAG Limited, and Playboy Enterprises. Schneider has been granted stock appreciation rights for 100,000 shares with a vesting schedule over three years, reflecting a commitment to driving organizational growth.

Positive

• Appointment of Russell Schneider as Senior VP, expected to drive top-line revenue.
• Schneider has over 15 years of experience in brand partnerships.
• Has a history of achieving multi-million-dollar revenue growth.
• Inducement grant of stock appreciation rights for 100,000 shares aligns interests with shareholders.

Negative

• None.

LOS ANGELES, CA / ACCESSWIRE / December 16, 2022 / Cinedigm Corp. (NASDAQ:CIDM), a premier streaming technology and entertainment company super-serving enthusiast fan bases, today announced that it has hired Russell Schneider as Senior Vice President, Brand Partnerships. Utilizing his 15-plus years of experience, Schneider will act as the key top-line revenue driver by developing and implementing innovative and effective brand partnerships for Cinedigm's growing portfolio of streaming channels, movies and podcasts. In this newly created role, he will oversee all facets of brand partnerships including go-to-market sales strategy, pitching new clients, building a network of brand and agency contacts, and closing those deals. His appointment is effective immediately and he'll report directly to Erick Opeka, Chief Strategy Officer, Cinedigm Corp & President of Cinedigm Networks.

Throughout his career, Schneider has been responsible for branded marketing and cultivating strong partnerships resulting in multi-million-dollar revenue increases and organizational growth. Prior to joining Cinedigm he most recently served as VP, Head of Brand Partnerships at Malka Media/Showtime Sports where he oversaw the entire network division and enacted as the Head of Brand Partnerships to create custom branded content sponsorship programs for original content series across social, podcasts, YouTube and CTV. In his career, also served as VP, Head of Brand Partnerships at 9GAG Limited and VP, Head of Brand Partnerships at Playboy Enterprises.

In connection with his joining the Company, Schneider received stock appreciation rights (the "SARs") for 100,000 shares of Cinedigm's Class A Common Stock (the "Common Stock"), having a 10-year term and an exercise price equal to $0.45, and vesting one-third (1/3) on December 15 of each of 2023, 2024, and 2025. The grant of SARs is an inducement grant pursuant to NASDAQ listing Rule 5635(c)(4).

About Cinedigm

For over 20 years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail, and technology companies. As a leader in the streaming industry, Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, through its proprietary, highly scalable Matchpoint^® technology platform. For more information, visit www.cinedigm.com.

Press Contacts for Cinedigm:

Don Ciaramella / Matt Biscuiti (New York)
Kevin Broderick (Los Angeles)
The Lippin Group for Cinedigm
cinedigm@lippingroup.com

Julie Milstead
investorrelations@cinedigm.com

SOURCE: Cinedigm Corp.

View source version on accesswire.com:
https://www.accesswire.com/732225/Cinedigm-Names-Russell-Schneider-as-Senior-Vice-President-Brand-Partnerships

FAQ

Who is Russell Schneider at Cinedigm?

Russell Schneider is the newly appointed Senior Vice President of Brand Partnerships at Cinedigm, responsible for developing brand collaborations.

What is Russell Schneider's experience prior to Cinedigm?

He has over 15 years in brand partnerships, previously serving at Malka Media, 9GAG Limited, and Playboy Enterprises.

What stock benefits did Russell Schneider receive upon joining Cinedigm?

He received stock appreciation rights for 100,000 shares with a 10-year term and vesting over three years.

How does Schneider's appointment affect Cinedigm's revenue?

His role is expected to enhance top-line revenue through innovative brand partnerships.

What are Cinedigm's goals with the new Senior VP of Brand Partnerships?

Cinedigm aims to strengthen its revenue and market position through effective brand partnerships and strategy.