Cinedigm Announces MyTime Movie Network, a New Female-Focused Linear Streaming Channel, Debuting Today on The Roku Channel
Cinedigm (NASDAQ: CIDM) has launched a new streaming channel, MyTime Movie Network, on The Roku Channel, focusing on female audiences. The channel boasts a curated library of films appealing to women, featuring over 20 million viewers. It includes various genres, from thrillers like Final Girl to family dramas like The Reliant. MyTime will also showcase more than 50 original films exclusive to the platform. Cinedigm continues to innovate within the free ad-supported television market, highlighting opportunities as traditional TV viewership declines.
- Launch of MyTime Movie Network on The Roku Channel targets a niche audience, potentially increasing viewership.
- The channel will feature over 50 exclusive original films, enhancing content diversity.
- Cinedigm is tapping into the growing free ad-supported television market amidst declining traditional cable subscriptions.
- None.
LOS ANGELES--(BUSINESS WIRE)--Cinedigm (NASDAQ: CIDM) announced today the launch of the all-new female-focused streaming linear channel MyTime Movie Network on The Roku Channel, the home of free and premium entertainment on the Roku® platform.
MyTime Movie Network offers an unparalleled library of curated content catering to women of all ages. The diverse library, which has been seen by a combined audience of upwards of 20 million viewers, features hundreds of popular and award-winning films. Upon its launch films from all genres will be available; ranging from pulse-pounding thrillers such as Final Girl, starring Abigail Breslin; and charming date-night comedies such as What Goes Up, starring Hilary Duff; to feel-good musicals such as Pure Country 2 starring Michael McKean; family dramas such as The Reliant, starring Kevin Sorbo; and everything in-between.
In addition to its library of films, the network delivers a fresh slate of over 50 original films that will be exclusively available on MyTime Movie Network.
“We are excited to bring MyTime to The Roku Channel,” said Alexandra Viglione, Head of Product for Cinedigm Digital Networks. “Quality programming directly targeting the female viewer is important and we know MyTime will deliver entertaining and diverse content to that audience.”
Cinedigm continues to focus on bringing well-established brands and film & television content from leading content owners into the growing free ad-supported television marketplace. Opportunities for premium content remain strong within the OTT ad-supported space as traditional cable and satellite services continue to lose subscribers.
About Cinedigm
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit http://www.cinedigm.com/.
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