SPECTRUM REACH ANNOUNCES 5TH ANNIVERSARY OF PAY IT FORWARD INITIATIVE INVESTING IN SMALL BUSINESSES
Spectrum Reach, Charter Communications' advertising arm, marks the 5th anniversary of its Pay It Forward initiative with a significant commitment to small business support. The 2025 program will invest $3.8 million in free TV advertising for 255 eligible small businesses, contributing to a total investment of over $50 million over five years.
Selected entrepreneurs will receive advertising packages valued up to $15,000, including TV campaigns, custom commercials, marketing consultation, and educational resources. Since 2021, the program has supported over 2,250 small businesses across 40 markets, with more than half of first-time TV advertisers continuing television advertising after their initial free campaign.
Success stories include Margaret's Place Adult Recreation and Wellness Center, which saw a 35% increase in adult participants, and DA SPOT NYC, reporting a 91% increase in sales. The program partners with Vera Jean Media for social media support and World Wide Technology for additional resources and networking opportunities.
Spectrum Reach, la divisione pubblicitaria di Charter Communications, celebra il 5° anniversario della sua iniziativa Pay It Forward con un impegno significativo a supporto delle piccole imprese. Il programma del 2025 investirà 3,8 milioni di dollari in pubblicità televisiva gratuita per 255 piccole imprese idonee, contribuendo a un investimento totale di oltre 50 milioni di dollari in cinque anni.
Gli imprenditori selezionati riceveranno pacchetti pubblicitari del valore di fino a 15.000 dollari, che includono campagne televisive, spot personalizzati, consulenze di marketing e risorse educative. Dal 2021, il programma ha supportato oltre 2.250 piccole imprese in 40 mercati, con più della metà dei pubblicitari televisivi alla prima esperienza che continuano la pubblicità televisiva dopo la loro campagna gratuita iniziale.
Le storie di successo includono il Margaret's Place Adult Recreation and Wellness Center, che ha registrato un 35% di aumento nei partecipanti adulti, e DA SPOT NYC, che ha riportato un 91% di aumento nelle vendite. Il programma collabora con Vera Jean Media per il supporto sui social media e con World Wide Technology per ulteriori risorse e opportunità di networking.
Spectrum Reach, la rama publicitaria de Charter Communications, celebra el 5° aniversario de su iniciativa Pay It Forward con un compromiso significativo para apoyar a las pequeñas empresas. El programa de 2025 invertirá 3,8 millones de dólares en publicidad televisiva gratuita para 255 pequeñas empresas elegibles, contribuyendo a una inversión total de más de 50 millones de dólares en cinco años.
Los emprendedores seleccionados recibirán paquetes publicitarios valorados en hasta 15,000 dólares, que incluyen campañas televisivas, comerciales personalizados, consultoría de marketing y recursos educativos. Desde 2021, el programa ha apoyado a más de 2,250 pequeñas empresas en 40 mercados, con más de la mitad de los anunciantes de televisión por primera vez que continúan la publicidad televisiva después de su campaña gratuita inicial.
Las historias de éxito incluyen el Margaret's Place Adult Recreation and Wellness Center, que vio un 35% de aumento en los participantes adultos, y DA SPOT NYC, que reportó un 91% de aumento en las ventas. El programa se asocia con Vera Jean Media para el apoyo en redes sociales y con World Wide Technology para recursos adicionales y oportunidades de networking.
Spectrum Reach, Charter Communications의 광고 부문,은 Pay It Forward 이니셔티브의 5주년을 기념하여 소기업 지원에 대한 중요한 약속을 합니다. 2025 프로그램은 255개의 적격 소기업을 위해 380만 달러의 무료 TV 광고에 투자할 것이며, 5년 동안 총 5000만 달러 이상의 투자에 기여할 것입니다.
선정된 기업가는 최대 1만5000달러의 광고 패키지를 받게 되며, 여기에는 TV 캠페인, 맞춤형 광고, 마케팅 상담 및 교육 자료가 포함됩니다. 2021년 이후, 이 프로그램은 40개 시장에서 2,250개 이상의 소기업을 지원했으며, 처음 TV 광고를 진행한 광고주 중 절반 이상이 초기 무료 캠페인 후에도 TV 광고를 지속하고 있습니다.
성공 사례로는 성인 참가자가 35% 증가한 Margaret's Place Adult Recreation and Wellness Center와 매출이 91% 증가한 DA SPOT NYC가 있습니다. 이 프로그램은 소셜 미디어 지원을 위해 Vera Jean Media와, 추가 자원 및 네트워킹 기회를 위해 World Wide Technology와 협력합니다.
Spectrum Reach, la branche publicitaire de Charter Communications, célèbre le 5ème anniversaire de son initiative Pay It Forward avec un engagement significatif en faveur du soutien aux petites entreprises. Le programme de 2025 investira 3,8 millions de dollars en publicité télévisée gratuite pour 255 petites entreprises éligibles, contribuant à un investissement total de plus de 50 millions de dollars sur cinq ans.
Les entrepreneurs sélectionnés recevront des forfaits publicitaires d'une valeur allant jusqu'à 15 000 dollars, comprenant des campagnes télévisées, des publicités personnalisées, des consultations en marketing et des ressources éducatives. Depuis 2021, le programme a soutenu plus de 2 250 petites entreprises dans 40 marchés, avec plus de la moitié des annonceurs de télévision pour la première fois continuant la publicité télévisée après leur campagne gratuite initiale.
Les histoires de succès incluent le Margaret's Place Adult Recreation and Wellness Center, qui a connu une augmentation de 35% des participants adultes, et DA SPOT NYC, qui a enregistré une augmentation de 91% des ventes. Le programme s'associe à Vera Jean Media pour le soutien sur les réseaux sociaux et à World Wide Technology pour des ressources supplémentaires et des opportunités de réseautage.
Spectrum Reach, die Werbesparte von Charter Communications, feiert das 5. Jubiläum ihrer Pay It Forward-Initiative mit einem bedeutenden Engagement zur Unterstützung von kleinen Unternehmen. Das Programm für 2025 wird 3,8 Millionen Dollar in kostenlose TV-Werbung für 255 berechtigte kleine Unternehmen investieren und trägt zu einer Gesamtinvestition von über 50 Millionen Dollar über fünf Jahre bei.
Ausgewählte Unternehmer erhalten Werbepakete im Wert von bis zu 15.000 Dollar, einschließlich TV-Kampagnen, individuellen Werbespots, Marketingberatung und Bildungsressourcen. Seit 2021 hat das Programm über 2.250 kleine Unternehmen in 40 Märkten unterstützt, wobei mehr als die Hälfte der erstmaligen TV-Werbetreibenden nach ihrer ersten kostenlosen Kampagne weiterhin im Fernsehen werben.
Erfolgsgeschichten umfassen das Margaret's Place Adult Recreation and Wellness Center, das einen 35% Anstieg der erwachsenen Teilnehmer verzeichnete, und DA SPOT NYC, das einen 91% Anstieg des Umsatzes meldete. Das Programm arbeitet mit Vera Jean Media für soziale Medienunterstützung und mit World Wide Technology für zusätzliche Ressourcen und Networking-Möglichkeiten zusammen.
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2025 Program Will Provide
"Helping small businesses connect with their customers is at the heart of what we do," said Michael Guth, Senior Vice President of Marketing for Spectrum Reach. "As we launch the fifth year of Pay It Forward, we are as dedicated as ever to providing even more local entrepreneurs with the resources and support they need to succeed. By investing in their growth, we are not only helping small businesses flourish but also making the communities they support stronger."
Each local entrepreneur selected to participate in Pay It Forward will receive a free advertising campaign worth up to
Pay It Forward by the Numbers
Since launching Pay It Forward in 2021, Spectrum Reach has invested over
"Our Pay It Forward grant played a key role in helping us get more senior and disabled adults out of the house and back to living life," said Patricia McCreary, Founder and CEO of Margaret's Place Adult Recreation and Wellness Center, an adult day care and recreation facility in
Michelle Cadore, owner of DA SPOT NYC, a boutique and creative hub that provides space for designers and small businesses, said her Pay It Forward ad campaign had a tangible impact on boosting DA SPOT NYC's brand recognition in
"Through Pay It Forward, Spectrum Reach gave us an incredible platform to expand our audience with a heavily concentrated seven-week TV advertising campaign during the holiday season – our most crucial time of year," Cadore said. "The commercial aired across major networks, significantly increasing our visibility and credibility. As a result, we saw a
Pay It Forward Partners Expand Program's Success
One of Spectrum Reach's partners contributing to Pay It Forward's success nationally is Vera Jean Media, a social media company focused on empowering brands to amplify their digital presence with creative, strategic storytelling. Last year, Vera Jean Media helped Pay It Forward participants expand their social media presence.
"Vera Jean Media is proud to partner with Spectrum Reach's Pay It Forward program, an initiative that has provided invaluable support to small businesses looking to scale," said Jourdan Guyton, founder, and CEO of Vera Jean Media. "Throughout our partnership, we've seen firsthand how access to strategic marketing and business resources can be a game-changer for entrepreneurs. This year, we're excited to expand our impact by helping even more businesses share their stories, reach new audiences, and increase their revenue as they take the next step in their growth journey."
Another partner is World Wide Technology, a
"Our collaboration with Spectrum Reach highlights our investments in the communities we serve and brings to life our core values," said Javon Coleman, Diverse Services Leader at WWT. "The Pay it Forward initiative directly aligns with our organization's commitment to supporting these communities."
How to Apply for Pay It Forward
To apply for the 2025 Pay It Forward program, businesses must be legally registered to operate within a designated market area served by Spectrum Reach. Applications are accepted on a rolling basis throughout the year. More information is available at 2025 Pay It Forward.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
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SOURCE Charter Communications, Inc.
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