CHARTER COMMUNICATIONS NAMES CREATIVE EXECUTIVE SIMON CASSELS SENIOR VICE PRESIDENT, CHIEF CREATIVE OFFICER
Charter Communications Inc. (NASDAQ: CHTR) has appointed Simon Cassels as Senior Vice President and Chief Creative Officer, effective immediately. Cassels, with a background in marketing for brands like GoodRx, Ring/Amazon, and Apple, will oversee Charter's creative strategies to evolve Spectrum's brand identity and drive company growth. He will lead efforts to elevate the Spectrum brand, develop marketing strategies, and oversee positioning of Spectrum's products and services.
Cassels's experience includes creating Apple's 'Shot on iPhone' campaign and serving as Chief Marketing Officer at Ring. At GoodRx, he increased brand awareness and helped over 25 million customers in 2023. His role at Charter will focus on establishing a differentiated customer experience and identifying growth opportunities.
Charter Communications Inc. (NASDAQ: CHTR) ha nominato Simon Cassels come Vice Presidente Senior e Chief Creative Officer, con effetto immediato. Cassels, con un'esperienza nel marketing per marchi come GoodRx, Ring/Amazon e Apple, supervisionerà le strategie creative di Charter per evolvere l'identità del marchio Spectrum e guidare la crescita dell'azienda. Dirigerà gli sforzi per elevare il marchio Spectrum, sviluppare strategie di marketing e supervisionare il posizionamento dei prodotti e servizi di Spectrum.
L'esperienza di Cassels include la creazione della campagna 'Shot on iPhone' di Apple e il ruolo di Chief Marketing Officer presso Ring. Presso GoodRx, ha aumentato la consapevolezza del marchio e ha aiutato oltre 25 milioni di clienti nel 2023. Il suo ruolo in Charter si concentrerà sull'istituzione di un'esperienza cliente differenziata e sull'identificazione delle opportunità di crescita.
Charter Communications Inc. (NASDAQ: CHTR) ha nombrado a Simon Cassels como Vicepresidente Senior y Chief Creative Officer, con efecto inmediato. Cassels, con experiencia en marketing para marcas como GoodRx, Ring/Amazon y Apple, supervisará las estrategias creativas de Charter para evolucionar la identidad de marca de Spectrum y estimular el crecimiento de la empresa. Él dirigirá los esfuerzos para elevar la marca Spectrum, desarrollar estrategias de marketing y supervisar el posicionamiento de los productos y servicios de Spectrum.
La experiencia de Cassels incluye la creación de la campaña 'Shot on iPhone' de Apple y su trabajo como Chief Marketing Officer en Ring. En GoodRx, aumentó la conciencia de marca y ayudó a más de 25 millones de clientes en 2023. Su papel en Charter se centrará en establecer una experiencia de cliente diferenciada e identificar oportunidades de crecimiento.
Charter Communications Inc. (NASDAQ: CHTR)는 Simon Cassels를 선임 부사장 겸 최고 크리에이티브 책임자로 즉시 임명했습니다. Cassels는 GoodRx, Ring/Amazon 및 Apple과 같은 브랜드에서 마케팅 경험을 가지고 있으며, Charter의 창의적인 전략을 감독하여 Spectrum의 브랜드 정체성을 발전시키고 회사 성장을 주도할 것입니다. 그는 Spectrum 브랜드를 높이고 마케팅 전략을 개발하며 Spectrum의 제품 및 서비스의 포지셔닝을 감독하는 노력을 이끌 것입니다.
Cassels의 경험에는 Apple의 'Shot on iPhone' 캠페인 생성과 Ring의 Chief Marketing Officer로서의 역할이 포함됩니다. GoodRx에서 그는 브랜드 인지도를 높이고 2023년에 2천5백만명 이상의 고객을 도왔습니다. Charter에서의 그의 역할은 차별화된 고객 경험을 구축하고 성장 기회를 식별하는 데 중점을 둘 것입니다.
Charter Communications Inc. (NASDAQ: CHTR) a nommé Simon Cassels au poste de Vice-président senior et de directeur créatif, avec effet immédiat. Fort d'une expérience en marketing auprès de marques telles que GoodRx, Ring/Amazon et Apple, Cassels supervisera les stratégies créatives de Charter pour faire évoluer l'identité de la marque Spectrum et stimuler la croissance de l'entreprise. Il dirigera les efforts pour rehausser la marque Spectrum, développer des stratégies marketing et superviser le positionnement des produits et services de Spectrum.
L'expérience de Cassels comprend la création de la campagne 'Shot on iPhone' d'Apple et le poste de directeur marketing chez Ring. Chez GoodRx, il a augmenté la notoriété de la marque et aidé plus de 25 millions de clients en 2023. Son rôle chez Charter se concentrera sur l'établissement d'une expérience client différenciée et l'identification des opportunités de croissance.
Charter Communications Inc. (NASDAQ: CHTR) hat Simon Cassels zum Senior Vice President und Chief Creative Officer ernannt, mit sofortiger Wirkung. Cassels, der über Erfahrungen im Marketing für Marken wie GoodRx, Ring/Amazon und Apple verfügt, wird die kreativen Strategien von Charter überwachen, um die Markenidentität von Spectrum weiterzuentwickeln und das Unternehmenswachstum voranzutreiben. Er wird die Bemühungen leiten, die Marke Spectrum zu stärken, Marketingstrategien zu entwickeln und die Positionierung der Produkte und Dienstleistungen von Spectrum zu überwachen.
Zu Cassels' Erfahrungen gehört die Schaffung der 'Shot on iPhone'-Kampagne von Apple sowie die Rolle des Chief Marketing Officer bei Ring. Bei GoodRx steigerte er die Markenbekanntheit und half im Jahr 2023 über 25 Millionen Kunden. Seine Rolle bei Charter wird sich darauf konzentrieren, ein differenziertes Kundenerlebnis zu schaffen und Wachstumsmöglichkeiten zu identifizieren.
- Appointment of experienced creative executive Simon Cassels as SVP and Chief Creative Officer
- Potential for improved brand identity and marketing strategies
- Focus on enhancing customer experience and engagement
- Cassels's track record of successful campaigns and brand growth at previous companies
- None.
Award-Winning Accomplishments Include Apple's "Shot on iPhone" Campaign
"Simon brings a unique blend of creativity and strategic insight, combined with a customer-first mindset, which supports our mission to engage with customers as more than just a connectivity provider," said Sharon Peters, Executive Vice President and Chief Marketing Officer for Charter Communications Inc., which operates the Spectrum brand, and to whom Mr. Cassels will report. "He will lead our efforts in establishing a differentiated customer experience that starts with our seamless connectivity services, unleashing limitless opportunity."
As Senior Vice President and Chief Creative Officer, Mr. Cassels will spearhead efforts to elevate and invigorate the Spectrum brand, leading the development and execution of marketing strategies designed to boost customer awareness and engagement. Mr. Cassels also will oversee the positioning of Spectrum's residential products and services, define the B2C and B2B marketing strategies and collaborate across functions to identify and execute growth opportunities. His leadership will include the SMB Marketing, Direct Response, Multicultural Marketing, Retail Marketing, Spectrum Community Solutions and Customer Communications Creative teams.
"Spectrum's innovation is at the intersection of lifestyle and technology, combined with an unwavering commitment to customer-first thinking," said Mr. Cassels. "Seamless connectivity—both wired and wireless—opens up new opportunities for creativity and connection, empowering individuals, families and businesses. I'm excited to be joining a team that's driving this innovation forward."
Mr. Cassels's extensive experience spans lifestyle and technology branding and includes serving as Creative Director of TBWA\Media Arts Lab, where he oversaw the marketing launch of iPad and iPad mini and created the iconic and longest running Apple commercial campaign, "Shot on iPhone." He went on to become the Chief Marketing Officer at Ring during a period of rapid growth, going from startup to the world's largest home security brand, with millions of homes in the US and products available in over 30 countries worldwide.
Mr. Cassels joins Charter from GoodRx, where he most recently served as Chief Brand Officer, Senior Vice President of Marketing since 2020. At GoodRx, he built and scaled cross-functional teams and led the company's marketing strategies through a rebranding initiative and its IPO, increasing brand awareness to consumers and healthcare professionals to
Mr. Cassels has received numerous awards over the course of his career, including multiple Cannes Lions, Addy, Clio and Telly awards. He holds a Bachelor of Arts in Design & Communication from the University of the Arts London.
About Charter
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise® provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks. More information about Charter can be found at corporate.charter.com.
For updated images and video, please visit Charter's media library.
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SOURCE Charter Communications, Inc.
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