Chanson International Holding Announces a Collaboration under Coffee Brand Soul ● Song in Xinjiang, China
Chanson International Holding (CHSN) announces a collaboration with Xinjiang Hengtai Investment to expand its Soul ● Song coffee brand through franchising in Yili, Xinjiang, China. The company opened its first franchised café at the Nalati National Tourist Resort in July 2024, achieving record-breaking daily sales of RMB 30,000 on both August 8 and August 15. The café features a unique 'blend bean concept' offering customized flavors. Chanson plans to open five additional Soul ● Song cafés under the franchise model by 2025, marking its first venture into franchising operations.
Chanson International Holding (CHSN) annuncia una collaborazione con Xinjiang Hengtai Investment per espandere il suo marchio di caffè Soul ● Song attraverso il franchising a Yili, Xinjiang, Cina. L'azienda ha aperto il suo primo caffè in franchising al Nalati National Tourist Resort nel luglio 2024, raggiungendo vendite giornaliere record di 30.000 RMB sia l'8 agosto che il 15 agosto. Il caffè presenta un'unica 'concept di miscela di chicchi' che offre sapori personalizzati. Chanson prevede di aprire cinque ulteriori caffè Soul ● Song sotto il modello di franchising entro il 2025, segnando il suo primo ingresso nelle operazioni di franchising.
Chanson International Holding (CHSN) anuncia una colaboración con Xinjiang Hengtai Investment para expandir su marca de café Soul ● Song a través de franquicias en Yili, Xinjiang, China. La empresa abrió su primera cafetería franquiciada en el Nalati National Tourist Resort en julio de 2024, logrando ventas diarias récord de 30,000 RMB tanto el 8 de agosto como el 15 de agosto. La cafetería presenta un único 'concepto de mezcla de granos' que ofrece sabores personalizados. Chanson planea abrir cinco cafeterías adicionales Soul ● Song bajo el modelo de franquicia para 2025, marcando su primera incursión en operaciones de franquicias.
샹송 인터내셔널 홀딩 (CHSN)은 신장 헹타이 투자와 협력하여 중국 신장 이리에서 소울 ● 송 커피 브랜드의 프랜차이즈를 확대한다고 발표했습니다. 이 회사는 2024년 7월 날라티 국립 관광 리조트에 첫 프랜차이즈 카페를 열었고, 8월 8일과 15일 양일 모두 하루 매출 30,000 RMB라는 기록을 달성했습니다. 이 카페는 맞춤형 flavor를 제공하는 독특한 '혼합 원두 개념'을 특징으로 합니다. 샹송은 2025년까지 프랜차이즈 모델로 추가로 5개의 소울 ● 송 카페를 열 계획이며, 이는 프랜차이즈 운영에 대한 첫 번째 진출을 의미합니다.
Chanson International Holding (CHSN) annonce une collaboration avec Xinjiang Hengtai Investment pour développer sa marque de café Soul ● Song par le biais de la franchise à Yili, Xinjiang, Chine. L'entreprise a ouvert son premier café franchisé au Nalati National Tourist Resort en juillet 2024, atteignant des ventes quotidiennes record de 30 000 RMB les 8 et 15 août. Le café propose un concept unique de 'mélange de grains' offrant des saveurs personnalisées. Chanson prévoit d'ouvrir cinq autres cafés Soul ● Song selon le modèle de franchise d'ici 2025, marquant ainsi sa première incursion dans les opérations de franchise.
Chanson International Holding (CHSN) kündigt eine Zusammenarbeit mit Xinjiang Hengtai Investment an, um seine Soul ● Song Kaffeebrand durch Franchising in Yili, Xinjiang, China, auszubauen. Das Unternehmen eröffnete im Juli 2024 sein erstes franchisegeführtes Café im Nalati National Tourist Resort und erzielte sowohl am 8. als auch am 15. August Rekordumsätze von 30.000 RMB pro Tag. Das Café bietet ein einzigartiges „Blend Bean Konzept“, das personalisierte Geschmäcker anbietet. Chanson plant, bis 2025 fünf weitere Soul ● Song Cafés im Rahmen des Franchise-Modells zu eröffnen, was den ersten Schritt in den Franchising-Betrieb markiert.
- Record-breaking daily sales of RMB 30,000 achieved at Nalati location
- Expansion plans include 5 additional franchise locations by 2025
- Strategic partnership with established local enterprise Xinjiang Hengtai
- Premium location in 5A-level tourist resort enhancing brand visibility
- None.
Insights
The expansion of Soul ● Song into Xinjiang through franchising represents a strategic pivot with mixed implications. The initial success at Nalati National Tourist Resort, generating
The franchise model reduces capital requirements and operational risks while accelerating expansion, but success heavily depends on partner selection and maintaining brand consistency. Partnering with Xinjiang Hengtai, an established local player, mitigates some execution risks. The focus on premium tourist locations (5A-level resorts) suggests a high-margin strategy targeting affluent consumers and tourists, though this also increases seasonal revenue volatility.
URUMQI, China, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announces a collaboration with a leading hotel and restaurant management enterprise in Yili, Xinjiang, China, Xinjiang Hengtai Investment Co., Ltd. (“Xinjiang Hengtai”) to expand its coffee brand, Soul ● Song, through a franchise operation model in Yili. This milestone marks significant progress in the development of Chanson’s Soul ● Song brand, further deepening its market presence and extending its brand influence in the Xinjiang region.
In July 2024, the Company celebrated the grand opening of a Soul ● Song café in partnership with Xinjiang Hengtai at the scenic Nalati National Tourist Resort in Yili, Xinjiang, China. Soul ● Song’s innovative "blend bean concept" highlights the art of blending, offering diverse flavors to suit every customer's unique taste. The café quickly became a must-visit destination within the resort, breaking the Company's single-day coffee-related sales record by achieving daily sales of RMB 30,000 on both August 8 and August 15, 2024. This marks Chanson's first attempt in adopting a franchise model, partnering with a distinguished local enterprise for mutual growth and success. Building on its growing influence in the Yili region, the Company plans to open five additional Soul ● Song cafés under the franchise model by 2025.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, commented, “The introduction of the franchise model is a key milestone in the growth of our Soul ● Song brand, and underscoring a commitment to enhancing our marketing strategy and brand visibility. After thorough investigation and analysis, we selected the picturesque and culturally rich 5A-level tourist resort in Nalati as the ideal location to showcase our brand’s uniqueness and positioning within a high-quality consumption environment. 5A-level tourist resort is the highest rating by government, awarded to China’s most important and well-maintained tourist attractions. Our goal is to provide consumers with an unprecedented experience that combines food and cultural elements. We believe that this franchise model will foster sustainable growth for Chanson while contributing to the vitality of Xinjiang’s local tourism economy.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages stores in China and in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson's dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company's website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
FAQ
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