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Healthy Aging Month | Daughter helps father win back his livelihood with cochlear implant

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Cochlear, the global leader in implantable hearing solutions, highlights the Crosby family's journey during Healthy Aging Month. Herbert O. Crosby Junior (Butch), a former lineman and Vietnam veteran, experienced severe hearing loss due to prolonged exposure to loud noises. His daughter, Dr. Gina Crosby-Quinatoa, a Speech-Language Pathologist, recognized that her father could benefit from a cochlear implant.

In September 2022, Medicare expanded its coverage criteria for cochlear implants, allowing Butch to qualify for the procedure. He received a Cochlear™ Nucleus® 8 Sound Processor on December 28th, 2022, and was activated on January 23rd, 2023. The implant has significantly improved Butch's quality of life, enabling him to participate in social gatherings and enjoy conversations again.

Cochlear, il leader globale nelle soluzioni uditive impiantabili, mette in luce il percorso della famiglia Crosby durante il Mese della Salute e del Benessere. Herbert O. Crosby Junior (Butch), un ex giocatore di football americano e veterano del Vietnam, ha subito una grave perdita dell'udito a causa dell'esposizione prolungata a rumori forti. Sua figlia, Dr. Gina Crosby-Quinatoa, Logopedista, ha riconosciuto che suo padre avrebbe potuto beneficiare di un impianto cocleare.

Nel settembre 2022, Medicare ha ampliato i criteri di copertura per gli impianti cocleari, consentendo a Butch di qualificarsi per la procedura. Ha ricevuto un Cochlear™ Nucleus® 8 Sound Processor il 28 dicembre 2022, attivato il 23 gennaio 2023. L'impianto ha notevolmente migliorato la qualità della vita di Butch, permettendogli di partecipare a incontri sociali e di godere nuovamente delle conversazioni.

Cochlear, el líder global en soluciones auditivas implantables, destaca el viaje de la familia Crosby durante el Mes del Envejecimiento Saludable. Herbert O. Crosby Junior (Butch), un ex jugador de fútbol americano y veterano de Vietnam, experimentó una pérdida auditiva severa debido a la exposición prolongada a ruidos fuertes. Su hija, Dr. Gina Crosby-Quinatoa, Patóloga del Habla y Lenguaje, reconoció que su padre podría beneficiarse de un implante coclear.

En septiembre de 2022, Medicare amplió sus criterios de cobertura para los implantes cocleares, permitiendo que Butch calificara para el procedimiento. Recibió un Cochlear™ Nucleus® 8 Sound Processor el 28 de diciembre de 2022, y fue activado el 23 de enero de 2023. El implante ha mejorado significativamente la calidad de vida de Butch, permitiéndole participar en reuniones sociales y disfrutar de conversaciones nuevamente.

Cochlear는 이식형 청각 솔루션의 글로벌 리더로서 건강한 노화의 달 동안 크로스비 가족의 여정을 강조합니다. 헤르버트 O. 크로스비 주니어(부치)는 전직 미식 축구 선수이자 베트남 전쟁 참전 용사로서, 지속적인 소음 노출로 인해 심각한 청력 손실을 겪었습니다. 그의 딸인 Dr. Gina Crosby-Quinatoa는 아버지가 인공와우 이식의 혜택을 볼 수 있음을 인식했습니다.

2022년 9월, 메디케어는 인공와우 이식에 대한 보장 기준을 확대했습니다. 이를 통해 부치는 수술 자격을 갖추게 되었습니다. 그는 2022년 12월 28일에 Cochlear™ Nucleus® 8 Sound Processor를 받았고, 2023년 1월 23일에 활성화되었습니다. 이식은 부치의 삶의 질을 크게 향상시켰으며, 사회적 모임에 참여하고 다시 대화를 즐길 수 있게 해주었습니다.

Cochlear, le leader mondial des solutions auditives implantables, met en lumière le parcours de la famille Crosby durant le Mois du Vieillissement en Santé. Herbert O. Crosby Junior (Butch), un ancien joueur de football américain et vétéran du Vietnam, a subi une perte auditive sévère en raison d'une exposition prolongée à des bruits forts. Sa fille, Dr. Gina Crosby-Quinatoa, orthophoniste, a réalisé que son père pourrait bénéficier d'un implant cochléaire.

En septembre 2022, Medicare a élargi ses critères de couverture pour les implants cochléaires, permettant ainsi à Butch de se qualifier pour la procédure. Il a reçu un Cochlear™ Nucleus® 8 Sound Processor le 28 décembre 2022, et a été activé le 23 janvier 2023. L'implant a considérablement amélioré la qualité de vie de Butch, lui permettant de participer à des réunions sociales et de profiter à nouveau des conversations.

Cochlear, der globale Marktführer für implantierbare Hörlösungen, hebt die Reise der Familie Crosby während des Monates für Gesundes Altern hervor. Herbert O. Crosby Junior (Butch), ein ehemaliger American-Football-Spieler und Vietnamveteran, erlitt aufgrund längerer Lärmbelästigung einen schweren Hörverlust. Seine Tochter, Dr. Gina Crosby-Quinatoa, eine Sprachtherapeutin, erkannte, dass ihr Vater von einem cochleären Implantat profitieren könnte.

Im September 2022 erweiterte Medicare seine Deckungskriterien für cochleäre Implantate, was es Butch ermöglichte, sich für das Verfahren zu qualifizieren. Am 28. Dezember 2022 erhielt er einen Cochlear™ Nucleus® 8 Sound Processor und wurde am 23. Januar 2023 aktiviert. Das Implantat hat Butchs Lebensqualität erheblich verbessert und es ihm ermöglicht, an gesellschaftlichen Veranstaltungen teilzunehmen und wieder Gespräche zu führen.

Positive
  • Medicare expanded coverage criteria for cochlear implants in September 2022, increasing accessibility
  • Cochlear implants are typically covered by Medicare, many insurance plans, and Medicaid
  • The Cochlear™ Nucleus® 8 Sound Processor significantly improved the patient's hearing and quality of life
Negative
  • None.

LONE TREE, Colo., Sept. 16, 2024 /PRNewswire/ -- This healthy aging month, Cochlear, the global leader in implantable hearing solutions, is highlighting the Crosby family, who are a great example of what a determined loved one can do to help a family member win back their hearing and livelihood.

Herbert O. Crosby Junior (Butch) was a lineman for over 40 years, served in Vietnam and is an avid hunter. The persistent use of loud tools and guns without proper hearing protection caused his hearing to decline. It got to the point where Butch was struggling to hear so much that he began to isolate himself.

His biggest issue was the toll it was taking on his family.

"I could feel their pain when I kept asking 'what did you say'," Butch said.

Butch's daughter, Dr. Gina Crosby-Quinatoa, is a Speech-Language Pathologist, certified Auditory Verbal Therapist (Listening and Spoken Language Specialist) and Clinical Assistant Professor at the University of South Carolina. Having worked with many patients with hearing loss and cochlear implants, she knew her dad was struggling with just his hearing aids and would benefit from a cochlear implant.

"He always had trouble understanding me. I knew emotionally what he was going through having worked with so many patients with hearing loss, but as his daughter, it was harder," Dr. Crosby-Quinatoa said.

"It got to the point where he couldn't hear the pitch of my voice, and we were both getting frustrated. I started talking to him about cochlear implants and a few of my patients' stories of being able to hear well enough to turkey hunt and go to parties again. And that got him very interested."

The issue holding Butch back was Medicare's old coverage criteria, which only covered cochlear implants for severe hearing loss, which included only hearing test scores were less than or equal to 40%. Butch was testing above this criterion, but his hearing aids alone were no longer helping him.

"I wore hearing aids all the time, but they didn't seem to help me much," Butch said. "I really struggled at parties and would find myself in a corner by myself because it was too hard to be in groups even with the hearing aids."

In September 2022, Medicare expanded its criteria to align with the FDA indications. Medicare now covers cochlear implants for moderate to severe hearing loss, which now includes those with hearing test scores of less than or equal to 60% correct in the best-aided listening. Right when the criteria changed, Dr. Crosby-Quinatoa jumped into action. 

"Working closely with our cochlear implant team and my dad's audiologist here at the University of South Carolina, I was made aware of the coverage change and right when it changed, we knew to get him scheduled for surgery," Dr. Crosby-Quinatoa said.

Butch received his Cochlear™ Nucleus® 8 Sound Processor on December 28th, 2022, and was activated on January 23rd, 2023 and hasn't looked back.

"It is the absolute best thing I have ever done. I will tell anyone who will listen about how much my cochlear implant has helped," Butch said excitedly. "I love going to parties now. I can hear so much and be a part of it all. I've even referred my friend to get one. His surgery is next month."

Unlike hearing aids, cochlear implants are typically covered by Medicare. They are also covered by many insurance plans and typically Medicaid, which has made a profound difference in the lives of many like Butch. *

"I don't know what I would do without my cochlear implant. For anyone on the fence about getting one, don't hesitate and get it, your family will thank you," Butch said.

For more information about hearing loss and Cochlear solutions visit, cochlear.com.

About Cochlear Limited (ASX: COH)
People have always been Cochlear's inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant after seeing his father struggle with hearing loss. Since 1981, Cochlear has provided more than 750,000 devices in more than 180 countries, helping people of all ages around the world to hear.  As the global leader in implantable hearing solutions, Cochlear connects people with life's opportunities, and welcomes them to the world's largest hearing implant community.

Cochlear has a global workforce of around 4,800 people, with a passion for progress, who strive to meet the needs of people living with hearing loss. The company continually innovates to anticipate future needs, investing more than AUD$2.7 billion to date in research and development to push the boundaries of technology and help more people hear.

References

*Covered for Medicare beneficiaries who meet CMS criteria for coverage. Coverage for adult Medicaid recipients varies according to state specific guidelines. Contact your insurance provider or hearing implant specialist to determine your eligibility for coverage.

Views expressed by Cochlear recipients are those of the individual. Consult your hearing health provider to determine if you are a candidate for Cochlear technology. Outcomes and results may vary.

Please seek advice from your health professional about treatments for hearing loss. Outcomes may vary, and your health professional will advise you about the factors which could affect your outcome. Always read the instructions for use. Not all products are available in all countries. Please contact your local Cochlear representative for product information.

©Cochlear Limited 2024. All rights reserved. Cochlear, Hear now. And always, Nucleus, Kanso, Baha, Osia, the elliptical logo, and marks bearing an ® or ™ symbol, are either trademarks or registered trademarks of the Cochlear group of companies (unless otherwise noted)."

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/healthy-aging-month--daughter-helps-father-win-back-his-livelihood-with-cochlear-implant-302249161.html

SOURCE Cochlear North America

FAQ

When did Medicare expand its coverage criteria for cochlear implants?

Medicare expanded its coverage criteria for cochlear implants in September 2022, aligning with FDA indications to include moderate to severe hearing loss with hearing test scores of less than or equal to 60% correct in the best-aided listening.

What is the Cochlear™ Nucleus® 8 Sound Processor mentioned in relation to CHEOY?

The Cochlear™ Nucleus® 8 Sound Processor is an implantable hearing solution produced by Cochlear (CHEOY). In the press release, it was mentioned as the device received by Herbert O. Crosby Junior on December 28th, 2022, to treat his severe hearing loss.

How has the cochlear implant affected Herbert O. Crosby Junior's life?

According to the press release, the cochlear implant has significantly improved Herbert O. Crosby Junior's quality of life. He can now enjoy social gatherings, participate in conversations, and has described it as 'the absolute best thing I have ever done.'

What types of insurance typically cover cochlear implants like those produced by CHEOY?

According to the press release, cochlear implants are typically covered by Medicare, many insurance plans, and Medicaid. This coverage has made a significant difference in the lives of many patients like Herbert O. Crosby Junior.

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