An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Church and Dwight Completes Purchase of TheraBreath®
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Church & Dwight Co., Inc. (NYSE:CHD) has finalized the acquisition of TheraBreath®, the second-largest brand in the alcohol-free mouthwash category in the U.S. The $580 million cash transaction was initially announced on November 29, 2021. CEO Matthew T. Farrell emphasized the strategic importance of oral care, noting TheraBreath® will enhance the company's portfolio, which already includes well-known brands like ARM & HAMMER® and ORAJEL®. The acquisition positions CHD strongly within a growing market segment.
Positive
Acquisition of TheraBreath® strengthens CHD's position in the oral care market.
TheraBreath® is a fast-growing brand, appealing to younger consumers with high brand loyalty.
The acquisition will support CHD's strategy to expand its portfolio of power brands, now totaling 14.
Negative
None.
EWING, N.J.--(BUSINESS WIRE)--
Church & Dwight Co., Inc. (NYSE:CHD) has completed its previously announced acquisition of TheraBreath®, the #2 brand in the alcohol-free mouthwash category in the United States.
The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath® will be the Company’s 14th power brand and represents a powerful addition to our existing oral care portfolio which includes ARM & HAMMER® toothpaste, SPINBRUSH® battery-operated toothbrushes, ORAJEL® oral analgesics and WATERPIK® water flossers. The TheraBreath® brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER®, TROJAN®, OXICLEAN®, SPINBRUSH®, FIRST RESPONSE®, NAIR®, ORAJEL®, XTRA®, L’IL CRITTERS® and VITAFUSION®, BATISTE®, WATERPIK®, ZICAM®,FLAWLESS® and THERABREATH®. These 14 key brands represent approximately 85% of the Company’s product sales. For more information, visit the Company’s website.
