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Frost Bank Improves Customer Experience with Atomic Direct Deposit Switch

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Frost Bank collaborates with Atomic to enhance customer experience through direct deposit switching. The partnership aims to improve customer satisfaction and accessibility, aligning with Frost's tech-focused approach. Frost Bank emphasizes its dedication to providing seamless direct deposit services to enhance the overall customer experience.
Frost Bank collabora con Atomic per migliorare l'esperienza del cliente attraverso il cambio di deposito diretto. La partnership mira a incrementare la soddisfazione e l'accessibilità del cliente, in linea con l'approccio orientato alla tecnologia di Frost. Frost Bank pone l'accento sulla sua dedizione a fornire servizi di deposito diretto fluidi per potenziare l'esperienza complessiva del cliente.
Frost Bank colabora con Atomic para mejorar la experiencia del cliente mediante el cambio de depósito directo. La asociación tiene como objetivo incrementar la satisfacción y accesibilidad de los clientes, alineándose con el enfoque tecnológico de Frost. Frost Bank enfatiza su compromiso de proporcionar servicios de depósito directo sin contratiempos para mejorar la experiencia general del cliente.
Frost Bank는 고객 경험을 개선하기 위해 Atomic과 협력하여 직접 예금 전환 서비스를 강화합니다. 이 파트너십은 고객 만족과 접근성을 향상시키는 것을 목표로 하며, Frost의 기술 중심 접근방식과 일치합니다. Frost Bank는 전반적인 고객 경험을 향상시키기 위해 원활한 직접 예금 서비스를 제공하는 데 집중하고 있습니다.
Frost Bank collabore avec Atomic pour améliorer l'expérience client à travers le changement de dépôt direct. Le partenariat vise à augmenter la satisfaction et l'accessibilité des clients, en accord avec l'approche axée sur la technologie de Frost. Frost Bank souligne son engagement à fournir des services de dépôt direct sans heurts pour améliorer l'expérience globale du client.
Frost Bank arbeitet mit Atomic zusammen, um das Kundenerlebnis durch direkten Einlagenwechsel zu verbessern. Die Partnerschaft zielt darauf ab, die Kundenzufriedenheit und -zugänglichkeit zu erhöhen, im Einklang mit Frost's technologieorientiertem Ansatz. Frost Bank betont sein Engagement für die Bereitstellung nahtloser Direkteinlagendienste, um das gesamte Kundenerlebnis zu verbessern.
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SALT LAKE CITY--(BUSINESS WIRE)-- Atomic is excited to announce its collaboration with San Antonio-based Frost Bank, a top 50 financial institution with 185 branch locations across Texas. Incorporating Atomic into its operations will help Frost achieve its goals of improving customer satisfaction and making banking more accessible for all. Frost will be using Atomic’s solution for direct deposit switching to provide their customers with a seamless experience that fits with the bank’s focus on tech.

Frost Bank Improves Customer Experience with Atomic Direct Deposit Switch. (Photo: Business Wire)

Frost Bank Improves Customer Experience with Atomic Direct Deposit Switch. (Photo: Business Wire)

“At Frost, we continually spend time with our customers to see how we can better meet their needs,” said Group Executive Vice President and Chief Consumer Banking and Technology officer Jimmy Stead. “Partnering with Atomic is another way we can make our customers’ lives better by providing seamless and rapid direct deposits. It’s just one more way we provide a world-class customer experience.”

Frost’s customers are one of the main reasons the bank chose to go with Atomic. Both companies share a focus on creating the best customer experiences and equitable banking. With similar core values, Atomic was the clear choice to help the bank establish and maintain long-term relationships with its customers.

Atomic Co-Founder and CEO Jordan Wright is similarly invested in those relationships. “What we’re doing is helping to establish trusted relationships between customers and their financial institutions. We make it very easy to switch direct deposit and that positive digital experience sets the precedent for the relationship and the bank. Frost Bank has an amazing focus on their customers and doing right by them and this implementation will set that tone from the beginning.”

A customer-centric bank such as Frost becomes a trusted partner that consumers turn to when they need financial services. Updating direct deposit to Frost Bank is just the first step. Then customers can take advantage of all Frost offers, including getting paid up to two days in advance with direct deposit and benefiting from higher interest rates. This is a mutually beneficial relationship that makes a great user experience for customers and improves primacy for Frost Bank.

About Atomic

Atomic is a leading financial connectivity platform trusted by over 195 financial institutions and fintech firms, including 13 of the industry's largest digital-first neobanks and 5 of the top 10 financial institutions. Atomic serves as the essential bridge between consumer data and financial solutions by allowing unparalleled access to payroll, HRIS systems, and merchants, facilitating a range of financial services including direct deposit switching, income and employment verification, and payment method updating.

With over $70 million in backing from trusted investors like Mercato Partners, Core Innovation Capital, Portage, ATX Venture Partners, and Greylock, Atomic is well-positioned to accelerate its vision of financial services that benefit both consumers and institutions. As open banking continues to shape the U.S. financial landscape, Atomic remains committed to empowering consumers to have better control of their personal data, offering a more transparent and equitable banking experience for all. To learn more visit Atomic.financial.

About Frost Bank

Frost is the banking, investments and insurance subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR), a financial holding company with $49.5 billion in assets as of March 31, 2024. One of the 50 largest U.S. banks by asset size, Frost provides a full range of banking, investments and insurance services to businesses and individuals in the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, Rio Grande Valley and San Antonio regions. Founded in 1868, Frost has helped Texans with their financial needs during three centuries. For more information, visit www.frostbank.com.

Atomic

Becky Ross

Head of Marketing

Press@atomicfi.com



Frost

Bill Day

Senior Vice President Corporate Communication

bill.day@frostbank.com

Source: Atomic

FAQ

What collaboration has Frost Bank announced related to direct deposit switching?

Frost Bank has announced a collaboration with Atomic to enhance customer experience through direct deposit switching.

What are the goals of Frost Bank in incorporating Atomic into its operations?

Frost Bank aims to improve customer satisfaction and make banking more accessible for all by integrating Atomic's direct deposit switching solution.

Who is the Group Executive Vice President and Chief Consumer Banking and Technology officer of Frost Bank?

Jimmy Stead is the Group Executive Vice President and Chief Consumer Banking and Technology officer of Frost Bank.

What benefits will Frost Bank's customers experience with the partnership with Atomic?

Frost Bank's customers will benefit from a seamless direct deposit experience, enabling rapid deposits and a world-class customer experience.

What is the focus of Frost Bank and Atomic in their collaboration?

Both Frost Bank and Atomic share a common focus on creating the best customer experiences and equitable banking, establishing long-term relationships with customers.

Who is the Co-Founder and CEO of Atomic?

Jordan Wright is the Co-Founder and CEO of Atomic, invested in establishing trusted relationships between customers and financial institutions.

How does updating direct deposit to Frost Bank benefit customers?

Customers can benefit from getting paid up to two days in advance with direct deposit and higher interest rates by updating their direct deposit to Frost Bank.

What is the impact of the collaboration on customer experience and Frost Bank's primacy?

The collaboration between Frost Bank and Atomic enhances customer experience, providing a great user experience for customers and improving primacy for Frost Bank.

Cullen/Frost Bankers Inc.

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