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Celsius Holdings, Inc. (Nasdaq: CELH) is a leading player in the global nonalcoholic beverage market, specializing in energy drinks that promote fitness and active lifestyles. Founded with a mission to provide healthier energy options, Celsius offers a range of products designed to accelerate metabolism, burn body fat and calories, and provide sustained energy without the downsides of sugar, preservatives, or artificial additives.
The company's flagship brand, CELSIUS®, is available in various formats, including carbonated and non-carbonated drinks, as well as convenient powder sticks that can be mixed with water. CELSIUS® drinks come in seven delicious flavors and are enriched with essential vitamins, making them a popular choice among fitness enthusiasts. The products are 100% gluten-free and kosher certified.
Celsius Holdings has been recognized with 15 international awards for taste and innovation. The company's commitment to quality and efficacy is backed by six university studies published in peer-reviewed journals. These studies validate the health benefits of CELSIUS®, further bolstering the brand's reputation.
In terms of business operations, Celsius Holdings focuses on branding and innovation while outsourcing manufacturing, packaging, and distribution to third parties. The company made a significant strategic move in 2022 by signing a 20-year distribution agreement with PepsiCo, which also holds an 8.5% stake in Celsius Holdings. This partnership aims to expand the company's reach, initially in North America and recently into Canada and parts of Europe.
Recent Achievements and News:
- On November 7, 2023, Celsius reported its third-quarter financial results, highlighting strong performance and continued growth. A replay of the conference call discussing these results is available for 90 days.
- In January 2024, Celsius announced its expansion into Canada, the United Kingdom, and Ireland, with PepsiCo serving as the exclusive distributor in Canada.
- On February 9, 2024, Celsius entered a global multi-year partnership with Scuderia Ferrari, becoming the official energy drink of the Formula 1 racing team.
- On February 22, 2024, the company announced its fourth-quarter and full-year 2023 financial results, showcasing record performance.
- In March 2024, Celsius revealed plans to expand into Australia and New Zealand, partnering with Suntory Oceania for manufacturing and distribution.
- Celsius reported record first-quarter 2024 financial results on May 7, 2024, with significant revenue growth and market share gains.
With a focus on innovation, strategic partnerships, and international expansion, Celsius Holdings, Inc. continues to solidify its position in the rapidly growing energy drink market.
The Palm Tree Music Festival returns to Westhampton, NY, on June 24, 2023, headlined by Calvin Harris and Kygo. This festival is presented by CELSIUS ESSENTIAL ENERGY and features artists like Loud Luxury and Sam Feldt. Tickets will be available starting April 20, 2023, with general admission prices beginning at $299. The festival promises an elevated tropical lifestyle experience, offering unique summer vibes and premium beverage sponsorships from Tequila Don Julio and CELSIUS. As a part of Palm Tree Crew, founded by Kygo and Myles Shear, this event looks to merge music and a luxurious environment, showcasing a revamped experience after the successful inaugural event in Aspen.
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