Giant Eagle’s Leap Media Group Joins The Rippl Data & Media Network
Cardlytics' Bridg division announced that Giant Eagle's Leap Media Group has joined the Rippl data and media network. This collaboration provides advertisers access to over 70 million shopper profiles, enhancing data-driven advertising strategies. Rippl's cookieless identity resolution technology and SKU-level purchase data enable tailored campaigns and consistent performance measurement across retailers. Giant Eagle's participation aims to elevate shopper engagement, drive growth, and ensure data privacy.
- Giant Eagle's Leap Media Group joins Rippl, enhancing data access for advertisers.
- Rippl offers over 70 million anonymized shopper profiles with SKU-level purchase data.
- The collaboration provides a single access point for national campaign execution.
- Advertisers can create custom audience segments via leading identity solutions like Unified ID 2.0.
- Rippl is now the fifth largest provider of verified shopper data in the US.
- The integration may face challenges in standardizing data across multiple retailers.
- Dependence on Rippl's technology could be risky if technical issues arise.
- Data privacy concerns might deter some advertisers and consumers.
Insights
Giant Eagle’s Leap Media Group joining the Rippl data and media network is a significant development in the retail and advertising industry. By integrating its in-house media network into a broader, more comprehensive data collective, Giant Eagle is enhancing the value it offers to advertisers.
From a market research perspective, this move aligns with a growing trend where retailers leverage first-party data to provide more targeted advertising solutions. Access to
For investors, this suggests a positive outlook for Cardlytics (NASDAQ: CDLX), as it strengthens its position in the competitive landscape of retail media networks. Leveraging cookieless identity resolution technology, the company addresses key industry challenges, such as data privacy concerns and measurement inconsistencies, which are increasingly important in today's digital advertising environment. While this development is promising, the long-term success will depend on how effectively they can scale and integrate data while maintaining privacy standards.
This announcement highlights a strategic expansion for both Giant Eagle and Cardlytics. For Cardlytics, the addition of Giant Eagle’s Leap Media Group to the Rippl network signifies a major enhancement in its data portfolio. Financially, this move is likely to bolster their earnings potential by increasing the value proposition to advertisers who are now able to access more expansive and detailed consumer data. Given the importance of data-driven decision making in advertising, this integration could translate to higher revenue streams for Cardlytics through increased demand for their analytics and media solutions.
In the short term, investors might expect a positive market reaction due to the enhanced data offerings and potential new contracts with advertisers. However, it's essential to consider the possible operational costs and integration challenges that could affect profit margins. In the long term, successful execution and sustained growth in advertiser partnerships will be important for maintaining financial health and achieving incremental revenue growth.
From a technological standpoint, this partnership emphasizes the importance of cookieless identity resolution technology, which represents a pivotal shift in how consumer data is managed and utilized. This technology allows for the integration and anonymization of vast amounts of shopper data, ensuring privacy while enabling precise targeting capabilities. It moves beyond traditional cookie-based systems that have faced increasing scrutiny and regulatory challenges.
For the retail and advertising industry, this means greater reliability and accuracy in matching data to consumer profiles without compromising user privacy. The ability to aggregate and analyze SKU-level purchase data across a national footprint provides advertisers with unparalleled insights, driving more effective marketing strategies. This technological advantage makes Rippl an attractive platform for advertisers, potentially boosting its adoption and usage.
However, as with any tech-driven initiative, there are inherent risks related to data security and privacy compliance, which must be continuously monitored and managed to mitigate potential disruptions or regulatory setbacks.
Advertisers now have access to more than 70 million individual shopper profiles
ATLANTA, June 04, 2024 (GLOBE NEWSWIRE) -- Bridg, a division of Cardlytics, Inc. (NASDAQ: CDLX), today announced that Giant Eagle’s Leap Media Group, the regional grocer’s in-house retail media network, has joined the Rippl data and media network – a purpose-built collective among regional grocers, convenience stores, and advertisers. As one of the country’s leading regional grocers, Giant Eagle’s addition further enhances Rippl’s unique offering that solves the long-standing partnership challenges created by first-party data constraints, aggregated data limitations, and disparate measurement approaches.
Powered by Bridg’s market-leading, cookieless identity resolution technology, Rippl significantly enhances regional retailers’ first-party data and provides advertisers with a single access point to a national footprint of more than 70 million anonymized shopper profiles (loyalty and non-loyalty) with SKU-level purchase data and enriching attributes. Using previously unavailable insights, advertisers can now tailor audiences based on actual product preferences, effectively execute single campaigns across multiple retailers, and consistently measure campaign performance across a data and media network that is now the fifth largest provider of grocery and convenience store first-party, verified shopper data in the United States.
With a focus on easy access and effective utilization of data, Rippl will also allow advertisers to create and leverage audiences their way, including via leading identity solutions like Unified ID 2.0. This means advertisers can access syndicated audience segments through leading DSPs such as The Trade Desk and data collaboration platform LiveRamp, or create custom audience segments based on unique advertiser requirements.
“We cannot be more excited to welcome Giant Eagle to the Rippl family,” said Amit Gupta, Cardlytics’ Chief Operating Officer and Bridg GM. “The addition of this industry leader, joining Schnucks Markets and National Retail Solutions, will extend and amplify the collaboration between regional retailers and advertisers – driving enhanced shopper engagement, top-line growth, and improved ROI for all ecosystem partners.”
“We are thrilled to announce that we are now partnering with Rippl, a first-of-its-kind collaboration for regional retailers and advertisers,” said Justin Weinstein, Executive Vice President of Chief Strategy and Marketing Officer at Giant Eagle, Inc. “Giant Eagle takes a customer-first approach to everything we do, and working with Rippl is helping Leap achieve winning outcomes for customers, CPG partners, and for our brand. Rippl allows us to do this while upholding Leap’s ongoing commitment to prioritizing consumers’ data privacy.”
With Giant Eagle’s Leap Media Group joining the Rippl family, the entire retailer partner ecosystem will see the benefits that come along with new advertiser investments while advertisers will further fuel personalization at scale, drive substantial incremental visits and spend, and take campaign accountability to new heights.
About Bridg
Bridg, a division of Cardlytics, Inc. (NASDAQ: CDLX), is a leading data and audience platform that, using our exclusive identity resolution capabilities, helps retailers significantly expand their first party data and create new monetization opportunities working with their advertiser partners. Advertisers in turn gain access to individual shopper profiles across loyalty and non-loyalty, with SKU-level purchase data that enables previously unavailable insights, precision targeting, and transparent measurement. Bridg is headquartered in Los Angeles. Learn more at www.bridg.com.
About Cardlytics
Cardlytics, Inc. (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to forward-looking statements related to the Rippl data and media network. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on May 8, 2024 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results.
The forward-looking statements included in this press release represent our views as of the date of this press release. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
Contacts:
Public Relations:
pr@cardlytics.com
Investor Relations:
ir@cardlytics.com
FAQ
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