Cardlytics’ State of Spend Report Shows US Spend is Highest in Four Years

Rhea-AI Summary

Cardlytics (NASDAQ: CDLX) reported a 7% increase in overall consumer spending in Q1 2022 compared to the previous year, reaching the highest levels in four years despite inflation concerns. Notable growth was seen in travel and entertainment spending (54%), including airlines (99%) and cruise lines (345%). However, retail spending showed signs of slowing, with no growth in 2022 versus 2021. The Chief Business Officer emphasized the need for brands to optimize marketing strategies to maximize return on ad spend amidst ongoing economic challenges.

Positive

• Overall consumer spending increased by 7% in Q1 2022 compared to the previous year.
• Travel and entertainment spending surged 54%, including significant rises in airlines (99%) and cruise lines (345%).

Negative

• Retail spending growth has stagnated, with no increase in 2022 over 2021.

ATLANTA, May 12, 2022 (GLOBE NEWSWIRE) -- Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today released its Q1 2022 State of Spend Report. With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics found that overall consumer spend is up 7% in Q1 2022 versus the same quarter last year. This marks the highest consumer spending level in four years, despite concerns over record inflation.

The report, which analyzed purchase insights from the Cardlytics platform between December 30, 2021, and March 31, 2022, reveals how consumers are spending across categories including restaurant, direct-to-consumer (DTC), travel, grocery, gas, and convenience, among others. This Purchase Intelligence™ is critical for advertisers to better understand changing consumer preferences and create resulting campaigns that drive incremental returns.

A few highlights from the Q1 2022 State of Spend Report show:

• Travel and entertainment experienced significant growth (54%) as consumers began traveling again. This category led consumer spending with year-over-year (YoY) increases among airlines (99%), amusement parks (110%), concerts and theater (213%), cruise lines (345%), hotels and lodging (39%), museums and parks (55%), and travel aggregators and agencies (83%).
  
  
• Restaurant and food delivery both saw positive consumer spending. Restaurant had a 16% bump, which could be attributed partially to overall price increases. Interestingly, while restaurant delivery in Q1 increases, the overall spending for this category shows slowing growth compared to previous years (202% in 2019, 131% in 2020, 5% 2021).
  
  
• Consumers are making fewer fuel trips but are spending more per trip. As a result of the lingering effects of the pandemic, recurring supply chain roadblocks, and a recent inflation surge, gas prices have hit an all-time national average high of $4.18 per gallon. This has led to fewer, more expensive trips to the pump. The gas and convenience sector made up approximately 16.5% of customer trips in 2022, a slight decrease from 2021’s 17.3%. As oil prices increased, so did consumer purchases. In 2021, $50+ purchases were only 13% of total purchases and so far in 2022, approximately 1 in 3 fuel purchases are over $50.
  
  
• Retail spending is slowing online and in-store. While overall spending across categories is up, and in-store spending has been better than expected, consumers are starting to pull back on retail purchases. The YoY consumer spend growth for 2022 online shopping was up 44% over 2019 and up 31% over 2020. However, there was no growth in 2022 compared to 2021. For in-store shopping 2022 growth was 7% over 2019, 5% over 2020 and 3% over 2021.
  

“Despite supply chain challenges, ongoing pandemic uncertainty, and record-level inflation, it’s clear that consumers are continuing to spend but are also looking for frictionless ways to save,” said Cardlytics’ Chief Business Officer, Ross McNab. “As the economy continues to open and summer approaches, now is an important time for brands to take a closer look at their existing marketing strategies and determine what is really driving moments of impact and measurable incremental return on ad spend and make any adjustments accordingly.”

To learn more about Cardlytics’ solutions for driving incremental impact and the Q1 2022 State of Spend, visit https://cdlx.cc/Q12022StateofSpendPR

About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com.

Contact

cardlytics@missionnorth.com

FAQ

What does Cardlytics' Q1 2022 State of Spend Report indicate about consumer spending?

The report shows a 7% increase in overall consumer spending in Q1 2022 compared to the same period last year.

How much did travel and entertainment spending grow in Q1 2022 according to Cardlytics?

Travel and entertainment spending grew by 54% in Q1 2022.

What are the trends in retail spending highlighted in the Cardlytics report?

The report indicates that retail spending is slowing, with no growth in 2022 compared to 2021.

What significant changes did Cardlytics observe in consumer spending on gas?

Consumers are making fewer fuel trips but spending more per trip, with an increase in purchases over $50.

How should brands respond to the findings in Cardlytics' report?

Brands are encouraged to reassess their marketing strategies to enhance their return on ad spend amidst ongoing economic challenges.