Cardlytics Hires Peter Davies as Head of Sales Strategy and Operations

Rhea-AI Summary

Cardlytics (NASDAQ: CDLX) has appointed Peter Davies as Head of Sales Strategy and Operations. With nearly 20 years in advertising and technology, Davies aims to enhance sales strategy and operations. Previously, he served as Chief Revenue Officer at Darkstore and held significant roles at MediaMath and Rokt, driving double-digit growth. President Ross McNab emphasized the importance of building a capable team to improve return on marketing investment. This leadership change is part of broader efforts to bolster the sales and product teams at Cardlytics.

Positive

• Peter Davies brings extensive experience in driving sales and partnerships, potentially enhancing revenues.
• The leadership expansion aims to optimize advertising returns and efficiency for clients.

Negative

• The leadership change may raise concerns about continuity and integration of new strategies.

ATLANTA, July 09, 2020 (GLOBE NEWSWIRE) -- Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, is enhancing its leadership team with the addition of industry veteran, Peter Davies, as Head of Sales Strategy and Operations. Davies will lead the sales strategy, operations, and readiness teams to help deliver return on marketing investment for some of the top brands in the country.

With nearly two decades of advertising and technology experience, Davies most recently served as Chief Revenue Officer for Darkstore, a technology company focused on same-day fulfillment and delivery for brands, including Nike. Prior to Darkstore, Davies was General Manager for MediaMath’s commercial sector, where he led new business and client service teams. During this time, he was responsible for major partnerships with IBM, Macy’s, Liberty Mutual, and other enterprise brands across programmatic technology and digital strategy. This led to annual double-digit growth for the company. Before MediaMath, Davies was Global Chief Revenue Officer at Rokt, where he successfully led and launched their US and UK operations while overseeing global revenue streams.

“We are continuing to invest in the capabilities of our team to create a better return for our advertisers and more leverage for our business,” said Ross McNab, Cardlytics’ President of North America Advertising. “With purchase insights from more than 140 million monthly active users, we’re uniquely positioned to help marketers understand spend behavior and drive measurable sales through our brand-safe advertising channel. Peter’s longstanding experience will help us shape important conversations with advertisers and drive efficiencies in our business.”

Davies is one of several notable additions to Cardlytics’ sales and product teams. In March, Emily Flowers joined Cardlytics as Head of Sales Readiness with oversight of sales training and resourcing. Flowers previously worked as a consultant for three years after spending a decade at Google, most recently as its Global Head of Business Curriculum. In April, Joy Ho joined Cardlytics as Vice President of Product Strategy, leading the team responsible for building products that solve marketers’ problems, including a self-service advertising platform. Ho previously spent time managing product marketing at Pinterest and Facebook.

Davies is based in Cardlytics’ New York office, Ho in San Francisco, and Flowers in Atlanta.

About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

PR Contact: ICR - cardlyticspr@icrinc.com

FAQ

Who is Peter Davies, and what is his role at Cardlytics?

Peter Davies has been appointed Head of Sales Strategy and Operations at Cardlytics, bringing two decades of advertising and technology experience.

What previous experience does Peter Davies have that will benefit Cardlytics?

Davies has previously worked as Chief Revenue Officer at Darkstore and held senior roles at MediaMath and Rokt, focusing on driving growth and strategic partnerships.

How might the new leadership impact Cardlytics' stock performance?

The appointment of experienced leaders could enhance sales strategies and operational efficiency, potentially leading to improved financial performance and positive investor sentiment.

What is the strategic focus of the new Head of Sales Strategy and Operations?

Davies will lead sales strategy, operations, and readiness teams to enhance returns on marketing investments for brands.