Cardlytics Hires Farrell Hudzik as Executive Vice President, Financial Institutions

Rhea-AI Summary

Cardlytics, Inc. (NASDAQ: CDLX) announced the appointment of Farrell Hudzik as Executive Vice President of Financial Institutions on August 3, 2020. Hudzik's role will focus on enhancing the Cardlytics program for U.S. financial institutions and deepening platform integration. Previously, she held leadership roles at Synchrony and Accenture, bringing extensive experience in customer engagement and loyalty. CEO Lynne Laube expressed confidence that Hudzik's expertise will be vital in maximizing value for bank partners, driving spend, and increasing customer loyalty.

Positive

• Appointment of Farrell Hudzik as EVP may bring fresh perspectives and strengthen leadership.
• Hudzik's extensive background in customer engagement can enhance Cardlytics' value proposition for financial institutions.

Negative

• Concerns regarding continuity as the new executive settles into her role.
• Potential experience gaps given Hudzik's previous roles do not directly relate to Cardlytics' core advertising operations.

ATLANTA, Aug. 03, 2020 (GLOBE NEWSWIRE) -- Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, is growing its bank leadership team with the addition of Farrell Hudzik as Executive Vice President, Financial Institutions. Hudzik will focus on evolving and differentiating the Cardlytics program for all participating U.S. financial institutions. She will also help to further integrate the platform within the banks beyond their respective offers’ programs.

“As our platform continues to grow, we’re focused on helping our bank partners deliver even more value to their customers, while driving spend and overall loyalty,” said Cardlytics CEO and co-founder, Lynne Laube. “We’re thrilled to welcome Farrell, whose extensive background and expertise in helping banks maximize the value of their programs will prove instrumental for our partners.”

Hudzik joins Cardlytics from Synchrony where she was Senior Vice President, Enterprise Customer Engagement. In that role, she was responsible for developing and leading Synchrony's first Customer Experience Design and Insights Team. Previously, Hudzik was Managing Director at Accenture Interactive leading their Global Loyalty and Rewards Practice. Prior to joining Accenture, Hudzik was Vice President, Financial Services and Global Alliance Executive at Epsilon where she focused on delivering solutions and expanding relationships with clients in financial services.

About Cardlytics
Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

PR Contact: ICR - cardlyticspr@icrinc.com

FAQ

What is the significance of Farrell Hudzik's appointment at Cardlytics?

Farrell Hudzik's appointment as EVP of Financial Institutions is significant as she will work on enhancing the Cardlytics program for U.S. banks and deepen platform integration.

When was Farrell Hudzik appointed as Executive Vice President at Cardlytics?

Farrell Hudzik was appointed as Executive Vice President at Cardlytics on August 3, 2020.

What will Farrell Hudzik focus on at Cardlytics?

Hudzik will focus on evolving the Cardlytics program for financial institutions and increasing integration within banking platforms.

What prior experience does Farrell Hudzik bring to Cardlytics?

Prior to joining Cardlytics, Hudzik held senior positions at Synchrony and Accenture, specializing in customer engagement and loyalty programs.