Cardlytics Completes Acquisition of Dosh
On March 9, 2021, Cardlytics (NASDAQ: CDLX) announced the completion of its $275 million acquisition of Dosh, a cash-back offers platform. This strategic move aims to enhance Cardlytics’ digital advertising capabilities by integrating Dosh's innovative platform with its existing audience of over 163 million monthly active users. Dosh will continue to operate separately under its CEO, Ryan Wuerch, while reporting to Cardlytics' CEO, Lynne Laube. This acquisition marks Cardlytics' first in its 13-year history, potentially driving growth in advertising partnerships.
- Acquisition of Dosh enhances Cardlytics' digital advertising capabilities.
- Transaction value of $275 million indicates strong investment in growth.
- Combining audiences of 163 million monthly active users with Dosh's platform could drive increased engagement.
- None.
ATLANTA, March 09, 2021 (GLOBE NEWSWIRE) -- Cardlytics (NASDAQ: CDLX), a digital advertising platform, announced today the completion of its acquisition of Dosh, a cash-back offers platform. Previously announced on March 1, this acquisition will combine the scale of Cardlytics’ advertising platform - with an audience of more than 163 million monthly active users – alongside Dosh’s innovation, giving advertisers the ability to engage with consumers through some of the largest financial institutions and most notable neo-banks and fintech companies in the world.
The transaction, worth
“Dosh is a company we’ve followed for a long time. We’ve been impressed by their team and their platform and believe their business model fully complements our efforts to drive continued growth for our advertising, bank, and fintech partners,” said Lynne Laube, CEO and co-founder of Cardlytics. “As we move into full integration, we are looking forward to the many opportunities ahead as we reinvent the digital advertising space.”
With the acquisition now closed, Dosh CEO and founder, Ryan Wuerch, will report to Lynne Laube. The two companies will continue to operate as separate advertising platforms in the near-term, with Dosh remaining in Austin, Texas and Cardlytics keeping its headquarters in Atlanta, Georgia.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.
About Dosh
Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine, or book hotels. Through the Dosh app and integrations with neo-banks and fintech partners, we connect thousands of merchants to millions of consumers. With an emphasis on consumer-centric rewards experiences, our merchant advertising solutions drive new customer acquisition, increased transaction frequency, and higher average order value by giving cash back to customers when they make a purchase. Learn more at www.dosh.com.
PR Contact:
Angie Amberg; aamberg@cardlytics.com
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