Princess Cruises Reports Record-Breaking Black Friday through Cyber Monday Weekend Booking Period
Princess Cruises announced record-breaking bookings during the Black Friday through Cyber Monday period, with a 32% increase compared to 2023. Cyber Monday showed exceptional performance with a 136% surge in bookings versus the previous year.
The strong demand extended to both 2025 and 2026 sailings, with 2026 itineraries showing a remarkable 66% increase compared to 2025 bookings made during the same period last year. This indicates a growing trend of guests planning their cruises further in advance.
The success follows the company's expansion of offerings in popular regions like Alaska, Europe, and the Caribbean, along with the introduction of new exotic destinations for 2025 and 2026.
Princess Cruises ha annunciato prenotazioni da record durante il periodo che va dal Black Friday al Cyber Monday, con un incremento del 32% rispetto al 2023. Il Cyber Monday ha mostrato una performance eccezionale con un aumento del 136% delle prenotazioni rispetto all'anno precedente.
La forte domanda si è estesa sia alle crociere del 2025 che del 2026, con gli itinerari del 2026 che mostrano un notevole incremento del 66% rispetto alle prenotazioni del 2025 effettuate nello stesso periodo dell'anno scorso. Ciò indica una tendenza crescente tra gli ospiti che pianificano le loro crociere con maggiore anticipo.
Il successo segue l'espansione delle offerte dell'azienda in regioni popolari come Alaska, Europa e Caraibi, insieme all'introduzione di nuove destinazioni esotiche per il 2025 e il 2026.
Princess Cruises anunció reservas récord durante el período del Black Friday al Cyber Monday, con un incremento del 32% en comparación con 2023. El Cyber Monday mostró un rendimiento excepcional con un aumento del 136% en reservas respecto al año anterior.
La fuerte demanda se extendió tanto a los cruceros de 2025 como de 2026, y los itinerarios de 2026 mostraron un notable incremento del 66% en comparación con las reservas de 2025 realizadas durante el mismo período del año pasado. Esto indica una tendencia creciente de los huéspedes que planean sus cruceros con más antelación.
El éxito sigue a la expansión de la empresa en regiones populares como Alaska, Europa y el Caribe, junto con la introducción de nuevos destinos exóticos para 2025 y 2026.
프린세스 크루즈는 블랙 프라이데이부터 사이버 먼데이 기간 동안 기록적인 예약을 발표했으며, 2023년 대비 32% 증가했습니다. 사이버 먼데이는 작년 대비 예약이 136% 급증하는 등 예외적인 성과를 보였습니다.
강력한 수요는 2025년 및 2026년 크루즈에도 확장되었으며, 2026년 일정은 작년 같은 기간에 비해 66% 증가한 것으로 나타났습니다. 이는 손님들이 크루즈를 더 미리 계획하는 추세가 증가하고 있음을 나타냅니다.
이 성공은 알래스카, 유럽, 카리브해와 같은 인기 있는 지역에서의 서비스 확장과 2025년 및 2026년을 위한 새로운 이국적인 목적지 도입에 따른 것입니다.
Princess Cruises a annoncé des réservations record pendant la période du Black Friday au Cyber Monday, avec une augmentation de 32% par rapport à 2023. Le Cyber Monday a montré une performance exceptionnelle avec une augmentation de 136% des réservations par rapport à l'année précédente.
La forte demande s'est étendue aux croisières de 2025 et 2026, les itinéraires de 2026 affichant une augmentation remarquable de 66% par rapport aux réservations de 2025 effectuées pendant la même période l'année dernière. Cela indique une tendance croissante des clients à planifier leurs croisières plus à l'avance.
Ce succès fait suite à l'expansion de l'entreprise dans des régions populaires comme l'Alaska, l'Europe et les Caraïbes, ainsi qu'à l'introduction de nouvelles destinations exotiques pour 2025 et 2026.
Princess Cruises hat während des Zeitraums von Black Friday bis Cyber Monday Rekordbuchungen angekündigt, mit einem 32% Anstieg im Vergleich zu 2023. Der Cyber Monday zeigte eine außergewöhnliche Leistung mit einem Anstieg von 136% bei den Buchungen im Vergleich zum Vorjahr.
Die hohe Nachfrage erstreckte sich sowohl auf die Fahrten von 2025 als auch von 2026, wobei die Reiserouten für 2026 im Vergleich zu den Buchungen für 2025 im gleichen Zeitraum des letzten Jahres einen bemerkenswerten Anstieg von 66% zeigten. Dies deutet auf einen wachsenden Trend hin, dass Gäste ihre Kreuzfahrten im Voraus planen.
Der Erfolg folgt der Expansion des Unternehmens in beliebten Regionen wie Alaska, Europa und der Karibik sowie der Einführung neuer exotischer Reiseziele für 2025 und 2026.
- Record-breaking bookings with 32% increase over 2023
- Cyber Monday bookings surged 136% compared to previous year
- Strong advance bookings for 2026 with 66% increase
- Expansion into new destinations and popular regions
- None.
Insights
Overwhelming Response Included
Cyber Monday, in particular, shattered expectations, with bookings surging
Bookings for this period were strong for both 2025 and 2026 sailings, with bookings for 2026 itineraries up
"The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers," said Gus Antorcha, president of Princess Cruises. "With the strong demand in this period for both 2025 and 2026 voyages, it's clear our guests are planning further ahead than ever before to secure their dream vacations at sea. Plus, with our Better than Best Price Guarantee, our guests are recognizing the value of booking early in complete confidence."
The extraordinary booking results come as Princess Cruises continues to attract both seasoned cruisers and first-time travelers alike, thanks to a variety of new itineraries, fleet enhancements, and innovative onboard experiences. The brand's dedication to combining world-class hospitality with cutting-edge technology and unforgettable destinations has firmly positioned it as a top choice for vacationers worldwide.
The record-breaking bookings for this period cap a strong year for Princess Cruises, which introduced several exciting itineraries for 2025 and 2026, including new exotic destinations and expanded offerings in popular regions like
"As we look ahead to 2025 and beyond, we are thrilled to see such strong demand across all our offerings," Antorcha added. "This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight."
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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