Princess Cruises Introduces Next-Level Connectivity Extending Cruise Vacation Value Over Land-Based Vacations
Princess Cruises has announced the launch of MedallionNet Max, a new high-performance Wi-Fi service exclusively available in Princess Plus and Princess Premier packages starting August 31. This upgrade aims to meet the demands of digitally-connected travelers and expand the cruise vacation market. Princess will offer two tiers of Wi-Fi service: MedallionNet Classic and MedallionNet Max.
To showcase the new service, Princess will host a unique land/sea UGC competition using a custom Minecraft world, featuring 32 popular gamers. The event will pit 8 gamers aboard Enchanted Princess against 24 playing from home, streamed to millions of fans online.
Princess Cruises continues to lead in onboard connectivity, offering access to various satellite constellations and 5G terrestrial networks. The new service aims to provide the best possible onboard experience with maximum value for guests exploring over 330 destinations worldwide.
Princess Cruises ha annunciato il lancio di MedallionNet Max, un nuovo servizio Wi-Fi ad alte prestazioni disponibile esclusivamente nei pacchetti Princess Plus e Princess Premier a partire dal 31 agosto. Questo aggiornamento mira a soddisfare le esigenze dei viaggiatori connessi digitalmente ed espandere il mercato delle vacanze in crociera. Princess offrirà due livelli di servizio Wi-Fi: MedallionNet Classic e MedallionNet Max.
Per presentare il nuovo servizio, Princess ospiterà una competizione unica di UGC terra/mare utilizzando un mondo personalizzato di Minecraft, con la partecipazione di 32 famosi gamer. L'evento vedrà 8 gamer a bordo di Enchanted Princess contro 24 che giocheranno da casa, trasmesso per milioni di fan online.
Princess Cruises continua a essere leader nella connettività a bordo, offrendo accesso a varie costellazioni satellitari e reti terrestri 5G. Il nuovo servizio mira a fornire l'esperienza a bordo migliore possibile con il massimo valore per gli ospiti che esplorano oltre 330 destinazioni in tutto il mondo.
Princess Cruises ha anunciado el lanzamiento de MedallionNet Max, un nuevo servicio de Wi-Fi de alto rendimiento disponible exclusivamente en los paquetes Princess Plus y Princess Premier a partir del 31 de agosto. Esta mejora tiene como objetivo satisfacer la demanda de los viajeros conectados digitalmente y expandir el mercado de vacaciones en cruceros. Princess ofrecerá dos niveles de servicio de Wi-Fi: MedallionNet Classic y MedallionNet Max.
Para presentar el nuevo servicio, Princess organizará una competencia única de UGC en tierra/mar utilizando un mundo personalizado de Minecraft, con la participación de 32 gamers populares. El evento enfrentará a 8 gamers a bordo de Enchanted Princess contra 24 que jugarán desde casa, transmitido a millones de fanáticos en línea.
Princess Cruises sigue liderando en conectividad a bordo, ofreciendo acceso a varias constelaciones de satélites y redes terrestres 5G. El nuevo servicio tiene como objetivo proporcionar la mejor experiencia a bordo posible con el máximo valor para los huéspedes que exploran más de 330 destinos en todo el mundo.
프린세스 크루즈는 새로운 고성능 Wi-Fi 서비스인 MedallionNet Max를 발표했습니다. 이 서비스는 8월 31일부터 프린세스 플러스 및 프린세스 프리미어 패키지에서 독점적으로 제공됩니다. 이번 업그레이드는 디지털로 연결된 여행객들의 요구를 충족하고 크루즈 휴가 시장을 확장하기 위한 것입니다. 프린세스는 두 가지 Wi-Fi 서비스 수준인 MedallionNet Classic과 MedallionNet Max를 제공합니다.
새로운 서비스를 선보이기 위해 프린세스는 32명의 인기 게이머가 참여하는 맞춤형 마인크래프트 세계를 이용한 특별한 육해상 UGC 대회를 개최할 예정입니다. 이 이벤트는 8명의 게이머가 Enchanted Princess에서 경쟁하고, 24명이 집에서 게임을 하며, 수백만 명의 팬들에게 스트리밍됩니다.
프린세스 크루즈는 다양한 위성 군과 5G 지상 네트워크에 대한 접근을 제공하며, 선상 연결성의 선두주자로 자리잡고 있습니다. 새로운 서비스는 330개 이상의 전 세계 목적지를 탐험하는 손님들에게 최대 가치를 제공하여 가능한 최고의 선내 경험을 제공하는 것을 목표로 하고 있습니다.
Princess Cruises a annoncé le lancement de MedallionNet Max, un nouveau service Wi-Fi hautes performances disponible exclusivement dans les forfaits Princess Plus et Princess Premier à partir du 31 août. Cette mise à niveau vise à répondre aux demandes des voyageurs connectés numériquement et à élargir le marché des vacances en croisière. Princess proposera deux niveaux de service Wi-Fi : MedallionNet Classic et MedallionNet Max.
Pour présenter ce nouveau service, Princess organisera un concours unique UGC terre/mer utilisant un monde Minecraft personnalisé, avec la participation de 32 gamers populaires. L'événement mettra aux prises 8 gamers à bord de l'Enchanted Princess contre 24 jouant depuis chez eux, diffusé en direct à des millions de fans en ligne.
Princess Cruises continue de mener la charge en matière de connectivité à bord, offrant un accès à diverses constellations de satellites et à des réseaux terrestres 5G. Le nouveau service vise à fournir la meilleure expérience à bord possible avec un maximum de valeur pour les invités explorant plus de 330 destinations à travers le monde.
Princess Cruises hat die Einführung von MedallionNet Max angekündigt, einem neuen Hochleistungs-Wi-Fi-Dienst, der ab dem 31. August exklusiv in den Paketen Princess Plus und Princess Premier verfügbar ist. Dieses Upgrade zielt darauf ab, die Anforderungen digital verbundener Reisender zu erfüllen und den Markt für Kreuzfahrturlaub auszubauen. Princess wird zwei Stufen von Wi-Fi-Diensten anbieten: MedallionNet Classic und MedallionNet Max.
Um den neuen Service vorzustellen, wird Princess einen einzigartigen Land/Meer-UGC-Wettbewerb ausrichten, der eine benutzerdefinierte Minecraft-Welt beinhaltet und 32 beliebte Gamer umfasst. Bei der Veranstaltung treten 8 Gamer an Bord von Enchanted Princess gegen 24 an, die von zu Hause aus spielen, und das Ganze wird Millionen von Fans online gestreamt.
Princess Cruises bleibt führend in der Bordvernetzung und bietet Zugang zu verschiedenen Satellitenkonstellationen und 5G-Terrestrik-Netzwerken. Der neue Dienst soll das bestmögliche Bord-Erlebnis mit maximalem Wert für Gäste bieten, die mehr als 330 Ziele weltweit erkunden.
- Introduction of MedallionNet Max, a higher-tier Wi-Fi service, potentially increasing customer satisfaction and attracting more tech-savvy travelers
- Exclusive availability of MedallionNet Max in Princess Plus and Premier packages may drive upsells and increase revenue
- Hosting a high-profile gaming competition to showcase connectivity capabilities, potentially attracting younger demographics
- Maintaining industry leadership in onboard connectivity by offering access to multiple satellite constellations and 5G networks
- Limiting MedallionNet Max to higher-tier packages may disappoint budget-conscious travelers
- Potential increased costs associated with implementing and maintaining advanced connectivity infrastructure
Insights
Princess Cruises' introduction of MedallionNet Max represents a significant leap in onboard connectivity. This move demonstrates the cruise line's commitment to meeting the high-bandwidth demands of modern travelers. By leveraging multiple satellite constellations, including LEO (Starlink), MEO and GEO, Princess is positioning itself at the forefront of maritime connectivity.
The tiered approach with MedallionNet Classic and Max shows a strategic differentiation in service offerings. Bundling the premium tier exclusively with Princess Plus and Premier packages is a clever upselling strategy, potentially driving higher package adoption rates. The seamless integration of this service, without requiring additional guest actions, aligns with the cruise industry's trend towards hassle-free experiences.
The Minecraft UGC competition is an innovative marketing approach, likely to generate significant buzz and showcase the capabilities of their onboard connectivity to a younger, tech-savvy audience.
Princess Cruises' MedallionNet Max launch is a strategic move to differentiate in the competitive cruise market. By offering superior connectivity, Princess is addressing a key pain point for modern travelers who expect constant high-quality internet access, even at sea. This could be a significant draw for younger demographics and digital nomads, potentially expanding the cruise market.
The tiered pricing strategy, with Max available only in premium packages, is likely to drive upsells and increase average revenue per guest. However, maintaining the Classic tier at current prices ensures Princess doesn't alienate price-sensitive customers. The 65% savings claim on bundled packages is a strong value proposition that could boost package adoption rates.
The UGC competition is a clever marketing tactic, leveraging influencers to demonstrate connectivity quality and reach a wider, younger audience, potentially attracting new cruise demographics.
Game-Changing MedallionNet Max WiFi Debuts August 31 Exclusively with Princess Plus and Princess Premier Bundles
Princess to Host First-Ever Land/Sea Custom UGC Competition to Demonstrate Connectivity Excellence
FT. LAUDERDALE, Fla. , Aug. 7, 2024 /PRNewswire/ -- Princess Cruises, the world's most iconic cruise brand, today announced the launch of MedallionNet Max, a new level of onboard Wi-Fi service that will meet the growing demands of today's intensively digitally-connected travelers and continue to expand the market for cruise vacations. MedallionNet Max will be available exclusively in Princess Plus and Princess Premier packages.
Since 2018, Princess has led the industry on high-performance, onboard Wi-Fi aggressively adopting service new satellite constellations, including a Wi-Fi access point in every stateroom on every ship and ensuring that Wi-Fi service access is simple and hassle-free. Princess is the only cruise operator who has adopted every source of bandwidth spanning the globally deployed fleet including LEO (Starlink), MEO, GEO satellite constellations as well as 5G terrestrial.
Princess will now offer two-tiers of Wi-Fi service - MedallionNet Classic and MedallionNet Max. MedallionNet Classic will offer the same service performance, reliability, and global coverage that Princess guests enjoy today. MedallionNet Max will now be the highest performing service tier with prioritized access to the highest quality and highest performance bandwidth available anywhere in the world which is typically Starlink.
MedallionNet Max will only be available in the brand's industry-leading bundles – Princess Plus and Princess Premier. These packages are engineered to give guests the maximum experience with the maximum value.
A la carte pricing for MedallionNet Classic remains
The appropriate service level will be assigned based on each guest's package, as indicated on the Princess app. A single guest network will remain, reduce guest confusion related to network names or any complications being added to the onboard experience.
To preview the new service tier, Princess Cruises will host the first-ever land/sea custom UGC competition, leveraging a custom Minecraft world - Princess Cruises Nautical Quest. The August 7 match up will feature 32 of the world's most popular UGC players, with eight of the gamers - Shubble, Krinios, Fruitberries, vGumiho, Sneegsnag, JimmyHere, Smajor, and Hannahxxrose - competing aboard Enchanted Princess in the
"Just like we did when we launched MedallionNet Classic almost seven years ago, Princess continues to ensure guests have access to highest performing connectivity available at industry leading value," said John Padgett, president of Princess Cruises. "By including MedallionNet Max in our incredible bundles we are guaranteeing the best possible onboard experience with the best value anywhere in the world as our guests explore over 330 destinations via our world-class globally deployed fleet."
A History of Upping the Connectivity Ante
In early 2018, Princess established a new standard of connectivity for guests on its cruise ships by smashing the bandwidth-at-sea world record with the initial launch of its MedallionNet connectivity service aboard Regal Princess. At a time when the industry average was 10-20 Mbps per ship, Regal Princess reached 2.25 Gbps, demonstrating there were no practical limits to progressing shipboard connectivity. Since that time, the connectivity landscape has changed dramatically with Starlink, with onboard Wi-Fi increasingly becoming a commodity. However, Princess will continue to ensure connectivity experience differentiation by making it the best value and most hassle-free experience possible.
While MedallionNet Max will only be available within the inclusive Princess Plus and Princess Premier bundles, guests opting to sail with the standard Princess vacation package still will be able to purchase MedallionNet Classic connectivity with no change to pricing.
In addition to premium connectivity, guests opting for the inclusive Princess Plus and Princess Premier will also enjoy popular amenities like beverages, casual dining, desserts, complimentary room service, fitness classes, crew gratuities and more at an even greater savings of up
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237) or by visiting the company's website at www.princess.com.
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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