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Princess Cruises announces its first-ever calls at Yorktown, VA, and Virginia's Historic Triangle in summer 2024, enhancing its itineraries with historical and cultural experiences. The cruise line plans five calls using Island Princess and Emerald Princess, expected to significantly boost the local economy. With upcoming festivities commemorating the 250th anniversaries of the Revolutionary War and the Declaration of Independence, these new stops highlight the importance of tourism in the area. Guests can explore Colonial Williamsburg, Jamestown, and Yorktown, enriching their travel experience with engaging historical narratives.

Holland America Line has launched its 2024 Alaska Cruisetours, offering travelers unique experiences in Denali and Yukon. The new packages include a range of enhancements such as an Early Booking Bonus, featuring free prepaid Crew Appreciation and exclusive beverage packages. Guests can select from 16 different Cruisetours, with options for 9 to 18 days, including Glacier Discovery cruises and special scenic train rides. The McKinley Chalet Resort, located near Denali National Park, serves as a key accommodation, offering rich local cultural programming. Holland America boasts a long-standing tradition of exploring Alaska, having more permits for Glacier Bay than any other cruise line.

On February 8, 2023, Princess Cruises announced the upcoming debut of its next-generation ship, Sun Princess, set to launch in the Mediterranean on February 8, 2024. The ship will feature innovative venues, stunning vistas, and luxurious accommodations for up to 4,300 guests. An elite team of mariners with over 150 years of combined experience will oversee its final construction stages and inaugural operations. Sun Princess promises unique attractions such as The Dome and a three-story dining venue, enhancing the guest experience and continuing the brand's legacy as The Love Boat.

Holland America Line has extended its popular Culinary Cruises program into 2023, featuring renowned chefs from its Culinary Council. Passengers can enjoy live cooking demonstrations, intimate dinners, and exclusive culinary experiences. Featured chefs include Ethan Stowell, David Burke, Jacques Torres, Andy Matsuda, and Rudi Sodamin, each hosting specific voyages.
The Culinary Council enriches the onboard dining experience with signature dishes across various restaurants. These culinary events aim to enhance guest experiences while promoting gastronomy and unforgettable culinary adventures during select cruises.

Princess Cruises announces its summer 2024 season in Alaska, marking the company's 55th anniversary in this region. With 158 departures on 14 itineraries covering 17 destinations, the season features extensive offerings, including 86 visits to Glacier Bay National Park and multiple glacier viewing experiences. Passengers can enjoy unique land and cruise combination packages, personalized service, and award-winning onboard programs that emphasize Alaskan culture and cuisine. The season promise unforgettable vacations with options for all budgets, enhancing its reputation as the leading choice for travelers to Alaska.

Princess Cruises is enhancing its onboard fitness offerings starting February 20, 2023, with classes from popular fitness brands including Pure Barre, YogaSix, and StretchLab. This initiative targets guests looking to maintain their New Year's resolutions while on vacation. Guests with all-inclusive packages like Princess Plus will enjoy two complimentary fitness classes per voyage, while those with the Princess Premier package will have unlimited access. Additional classes from Club Pilates, CycleBar, and STRIDE Fitness will be introduced later. The upgrades also include new beverage and wifi options for package holders, enhancing guest experience.

Princess Cruises has unveiled its latest ship, Sun Princess, set to debut in early 2024. This innovative vessel features state-of-the-art designs, including a three-story dining venue and the Princess Arena, a technologically advanced theater. Accommodating 4,000 guests, Sun Princess will also offer the largest casino in the fleet and various dining options. The ship emphasizes sustainability, being powered by Liquified Natural Gas. With a focus on enhancing the guest experience, Princess aims to redefine cruise entertainment and dining.

On January 31, 2023, Holland America Line announced a remarkable fundraising achievement, donating $450,000 to Direct Relief, a humanitarian organization assisting Ukraine. This amount was raised through the 'On Deck for a Cause' campaign, allowing cruise passengers to donate $25 during 5K walks on cruises across six continents over 10 months. Guest participation exceeded expectations, underlining the generosity of Holland America’s clientele. The funds will provide vital medical resources to Ukraine amidst ongoing conflict, demonstrating the cruise line's commitment to impactful social responsibility.