P&O Cruises reports record-breaking January
P&O Cruises has announced its strongest-ever January performance with record-breaking sales across all categories. The cruise line reported unprecedented bookings from new customers, with Norwegian fjords and Caribbean emerging as the most popular destinations. A notable trend showed increased bookings for premium accommodations, with record numbers of suites and balcony cabins reserved.
The company is offering -time promotions until March 3, 2025, including up to £500 onboard spending money per cabin, 10% deposits, 20% off classic drinks packages, and free sailing for extra guests on selected voyages. These offers apply to various departures through March 27, 2027, with specific terms and conditions for each promotion.
P&O Cruises ha annunciato la sua migliore performance di sempre per il mese di gennaio, con vendite record in tutte le categorie. La compagnia di crociere ha riportato prenotazioni senza precedenti da parte di nuovi clienti, con i fiordi norvegesi e i Caraibi che emergono come le destinazioni più popolari. Una tendenza notevole ha mostrato un aumento delle prenotazioni per sistemazioni premium, con numeri record di suite e cabine con balcone riservate.
L'azienda sta offrendo promozioni temporali fino al 3 marzo 2025, comprese fino a £500 di denaro da spendere a bordo per cabina, depositi al 10%, sconti del 20% sui pacchetti di bevande classiche e navigazione gratuita per ospiti extra in alcune crociere selezionate. Queste offerte si applicano a varie partenze fino al 27 marzo 2027, con termini e condizioni specifici per ciascuna promozione.
P&O Cruises ha anunciado su mejor desempeño de enero de todos los tiempos, con ventas récord en todas las categorías. La línea de cruceros informó sobre reservas sin precedentes de nuevos clientes, con los fiordos noruegos y el Caribe como las destinos más populares. Una tendencia notable mostró un aumento en las reservas de alojamientos premium, con números récord de suites y cabinas con balcón reservadas.
La compañía está ofreciendo promociones por tiempo limitado hasta el 3 de marzo de 2025, incluyendo hasta £500 en dinero a bordo por cabina, depósitos del 10%, 20% de descuento en paquetes de bebidas clásicas y navegación gratuita para huéspedes adicionales en algunos viajes seleccionados. Estas ofertas son válidas para varias salidas hasta el 27 de marzo de 2027, con términos y condiciones específicos para cada promoción.
P&O Cruises는 역대 가장 강력한 1월 실적을 발표하며 모든 카테고리에서 기록적인 매출을 올렸습니다. 크루즈 라인은 신규 고객의 예약이 전례 없이 증가했다고 보고했으며, 노르웨이 피오르드와 카리브해가 가장 인기 있는 여행지로 떠올랐습니다. 프리미엄 숙소 예약이 증가하는 뚜렷한 추세가 나타나며, 스위트룸과 발코니가 있는 캐빈 예약 수가 기록적인 수치를 기록했습니다.
회사는 2025년 3월 3일까지 한정 프로모션을 제공하고 있으며, 캐빈당 최대 £500의 선내 사용금, 10% 보증금, 클래식 음료 패키지 20% 할인, 선택된 항해에서 추가 손님 무료 항해 혜택을 포함합니다. 이러한 혜택은 2027년 3월 27일까지의 다양한 출발에 적용되며, 각 프로모션에 대한 특정 이용 약관이 있습니다.
P&O Cruises a annoncé ses meilleures performances de janvier de tous les temps, avec des ventes record dans toutes les catégories. La compagnie de croisières a signalé un nombre sans précédent de réservations par de nouveaux clients, avec des fjords norvégiens et les Caraïbes émergeant comme les destinations les plus populaires. Une tendance notable a montré une augmentation des réservations pour des hébergements premium, avec des chiffres records de suites et de cabines avec balcon réservées.
La société propose des promotions à durée limitée jusqu'au 3 mars 2025, y compris jusqu'à £500 en argent de bord par cabine, des dépôts de 10%, 20% de réduction sur les forfaits de boissons classiques, et une navigation gratuite pour les invités supplémentaires sur certaines croisières sélectionnées. Ces offres s'appliquent à divers départs jusqu'au 27 mars 2027, avec des termes et conditions spécifiques à chaque promotion.
P&O Cruises hat die stärkste Januar-Leistung aller Zeiten bekannt gegeben, mit Rekordverkäufen in allen Kategorien. Die Kreuzfahrtlinie berichtete von beispiellosen Buchungen neuer Kunden, wobei die norwegischen Fjorde und die Karibik als die beliebtesten Reiseziele hervorstachen. Ein bemerkenswerter Trend zeigte einen Anstieg der Buchungen für Premium-Unterkünfte, mit Rekordzahlen an Suiten und Balkonkabinen, die reserviert wurden.
Das Unternehmen bietet bis zum 3. März 2025 zeitlich begrenzte Aktionen an, darunter bis zu £500 Bordgeld pro Kabine, 10% Anzahlungen, 20% Rabatt auf klassische Getränkepakete und kostenloses Segeln für zusätzliche Gäste auf ausgewählten Reisen. Diese Angebote gelten für verschiedene Abfahrten bis zum 27. März 2027, mit spezifischen Bedingungen für jede Promotion.
- Record-breaking sales volume across all categories in January
- Highest-ever number of new customer bookings
- Record bookings for premium cabins (suites and balconies)
- Strong performance in key destinations (Norwegian fjords and Caribbean)
- None.
Insights
The record-breaking January performance from P&O Cruises signals a remarkable shift in the cruise industry's trajectory and holds significant implications for Carnival 's financial outlook. The surge in premium cabin bookings, particularly suites and balconies, is especially noteworthy as these higher-margin accommodations typically generate 2-3x more revenue per passenger compared to standard cabins.
The strong new customer acquisition is strategically crucial, as first-time cruisers historically show a 60-70% likelihood of booking future cruises, creating a valuable customer lifetime value proposition. The focus on Norwegian fjords and Caribbean routes demonstrates effective market positioning, as these destinations typically command premium pricing and attract higher-spending customers.
The promotional strategy, including substantial onboard credits up to
This performance, occurring during the important 'wave season' (January-March), traditionally accounting for
The two most popular destinations were Norwegian fjords and
Carnival
P&O Cruises has limited time offers for new applicable holidays booked by March 3, 2025. These include:
- Extra onboard spending money, up to
£500 per cabin*, which can be spent on shore experiences, speciality dining, spa treatments and more - Low
10% deposit** 20% off classic drinks packages^- Extra guests sail freeΔ
Travel agents should go to www.shinerewardsclub.com/ for more information and toolkits including campaign details, marketing assets and lead in fares.
Terms and conditions
*Extra on-board spending money is applicable to new Select Price bookings made by March 3, 2025, on applicable departures through to March 27, 2027.
**
^
Δ3rd and 4th guests sail free when sharing an applicable cabin with two full paying adults. Offer is available on selected cabins on selected off-peak holidays sailing from/to
About P&O Cruises
P&O Cruises is
With almost 200 destinations worldwide, P&O Cruises itineraries are carefully curated to inspire discovery and are varied to suit newcomers and experienced guests alike.
P&O Cruises offers its travel agent partners access to its reward and loyalty platform, Shine Rewards Club. Shine Rewards Club offers agents the chance to earn points for every Select Price booking they make for P&O Cruises. Points can be redeemed towards high street vouchers or a P&O Cruises Holiday. Shinerewardsclub.com is also a great hub for travel agents to access the latest news and learning materials from P&O Cruises.
Recent awards for P&O Cruises include:
1. Wave Awards 2024 – Best Ocean Cruise Line
2. British Travel Awards 2024 – Best Cruise Line for Family Holidays (winner) and Best Cruise Line for No-Fly Cruise Holidays (silver accreditation)
3. Best in Cruise Awards by Cruise Critic Awards 2024 – Best Cruise Line and Best for Families
4. The Travel Industry Awards 2024 by TTG - Ocean Cruise Line of the Year
The company is part of Carnival Corporation & PLC (NYSE/LSE: CCL; NYSE:CUK).
View original content:https://www.prnewswire.com/news-releases/po-cruises-reports-record-breaking-january-302370421.html
SOURCE Carnival Corporation & plc
FAQ
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