New Unlimited Features Make Princess Cruises' Premier Package the Best Value in Cruising

Rhea-AI Summary

Princess Cruises has unveiled an enhanced Princess Premier package for $90 per person per day, setting a new standard for all-inclusive travel. The package now includes:

1. Unlimited Premier Beverage Package: Unlimited drinks up to $20 each, including alcoholic beverages and specialty coffees.
2. Unlimited Specialty Dining: Access to world-class restaurants every evening.
3. Unlimited MedallionNet Max Wi-Fi: Prioritized access to high-quality bandwidth.

Additional perks include unlimited premium fitness classes, reserved theater seating, and crew gratuities. The package offers over 70% savings on included amenities and will be available for voyages departing from August 31, 2024.

Positive

• Introduction of an enhanced all-inclusive Premier package at $90 per person per day
• Package includes unlimited premium beverages, specialty dining, and high-speed internet
• Over 70% savings on included amenities compared to individual purchases
• Addition of unlimited premium fitness classes and reserved theater seating

Negative

• None.

Insights

Travel Industry Analyst

Princess Cruises' enhanced Premier package represents a significant shift in the cruise industry's all-inclusive offerings. The $90 per person per day price point for such comprehensive amenities is highly competitive, potentially disrupting the market. This move could pressure other cruise lines to enhance their packages, leading to industry-wide changes in pricing and offerings.

The unlimited specialty dining option is particularly noteworthy, as it's rare in the industry and could be a major draw for food enthusiasts. The 70% savings claim on package inclusions, if accurate, positions Princess Cruises as a value leader. However, the true financial impact will depend on guest uptake and onboard spending patterns. This package could boost onboard revenue by encouraging higher overall spending, offsetting potential losses from à la carte sales.

Marketing Strategist

Princess Cruises' strategy with the Premier package is brilliant from a marketing perspective. By offering unlimited access to premium services, they're tapping into the growing consumer desire for hassle-free, all-inclusive experiences. The package simplifies decision-making for guests, potentially increasing satisfaction and word-of-mouth marketing.

The phased rollout across their fleet is a smart move, allowing for operational adjustments and creating a buzz as more ships adopt the offering. The inclusion of trendy fitness classes like Pure Barre and YogaSix appeals to health-conscious travelers, broadening the cruise line's appeal. The emphasis on connectivity with MedallionNet Max Wi-Fi caters to digital nomads and younger demographics, potentially expanding Princess Cruises' customer base beyond traditional cruise-goers.

Financial Analyst

While the Premier package seems attractive to consumers, its financial implications for Princess Cruises are complex. The $90 per day price point suggests a strategy to increase passenger volume and overall revenue, potentially at the expense of per-passenger profit margins. The success of this model hinges on operational efficiency and the ability to maintain service quality at scale.

The unlimited offerings could lead to increased consumption, potentially raising operational costs. However, if the package drives higher occupancy rates and attracts new customer segments, it could boost overall profitability. The true financial impact will be clearer after a few quarters of implementation. Investors should watch for changes in metrics like Average Daily Rate (ADR), onboard spending patterns and Net Yield in upcoming financial reports to gauge the package's success.

Unlimited Drinks, Unlimited Specialty Dining, Unlimited Internet and More Make an All-Inclusive Princess Vacation Easy

FT. LAUDERDALE, Fla., Aug. 15, 2024 /PRNewswire/ -- Imagine a vacation where your glass is never empty, and you can indulge in unlimited beverages - both alcoholic and non-alcoholic - without a second thought. Now add in world class meals at the best specialty restaurants every night of your cruise if you choose and have the best connectivity at sea. This kind of luxury and convenience, and more, will soon be available to guests on board ships from Princess Cruises, with the newest enhancements to its Princess Premier package.

The enhanced Premier package is on sale today for Princess voyages departing from North America and tomorrow, August 16, for voyages departing from all other destinations, for sailings on or after August 31.

Available for $90 per person per day, the Princess Premier package sets the new standard for all-inclusive travel, offering unparalleled value with three exceptional new enhancements:

• Unlimited Premier Beverage Package: Enjoy an unlimited number of drinks up to $20, including alcoholic beverages, specialty coffees, smoothies, and bottled water.
• Unlimited Specialty Dining: Indulge in meals at world-class specialty dining locations every evening, including:
• Crown Grill: A sophisticated steakhouse offering premium cuts of beef and fresh seafood.
• Sabatini's: An authentic Italian trattoria featuring handmade pasta and Italian specialties.
• The Catch by Rudi: A seafood lover's paradise created by award-winning Chef Rudi Sodamin.
• Makoto Ocean: Sushi master Makoto Okuwa offers exquisitely presented dishes that pay homage to Japanese traditions.
• Butcher's Block by Dario Cecchini: In partnership with the world's most famous butcher, guests experience a carnivore's paradise at a shared, family-style table.
• Unlimited MedallionNet Max Wi-Fi: Prioritized access to the highest quality and highest performance bandwidth available anywhere in the world

"With the Princess Premier Package, we're delivering the absolute greatest value in travel and making all-inclusive cruising super easy," said John Padgett, president of Princess Cruises. "The most comprehensive package in cruise for an unmatched $90 a day ensures our guests can enjoy their vacation experience without any limitations."

The glass is always full for Premier guests, offering an unlimited number of drinks daily of up to $20 each. Princess Premier, which also comes with free OceanNow access, makes it easy for guests to enjoy their preferred drinks anytime and anywhere on the ship without worrying about additional costs.

An impressive array of beverages is available, including:

• Top shelf spirits, reserve wines and signature cocktails by celebrity mixologist Rob Floyd
• Selection of 75+ spirits, 40+ wines by the glass, 20+ high-end, crafted cocktails
• Premier wines by the glass including Duckhorn, Stag's Leap, and Grgich Hills
• Private Woodford Reserve Bourbon Selection created exclusively for Princess
• Personalized Jack Daniel's Whiskey Single Barrel Select
• 25% discount on wine bottles (including rare vintages)
• 25% discount on large bottles of water

Dining reaches new heights with the addition of unlimited specialty dining options. Guests can savor gourmet meals at some of Princess Cruises' most beloved restaurants every night of their voyage if they'd like, including the sophisticated Crown Grill steakhouse, the authentic Italian trattoria Sabatini's, and the seafood haven The Catch by Rudi, crafted by award-winning Chef Rudi Sodamin as well as Makoto Ocean, The Butcher's Block by Dario and Umai Teppanyaki when sailing on Sun and Star Princess. This package also includes unlimited prix fixe meals at any casual dining location creating the ultimate in flexibility in your dining selections.

For those who value staying connected, the new Unlimited MedallionNet Max Wi-Fi provides enhanced connectivity designed to meet the needs of today's digitally connected travelers. Available exclusively as part of Princess Plus and Princess Premier inclusive bundles, MedallionNet Max offers guests prioritized access to the highest quality and highest performance bandwidth available anywhere in the world which is typically Starlink.

Fitness enthusiasts will appreciate unlimited premium boutique fitness classes, such as Pure Barre, Club Pilates, CycleBar, YogaSix, Stride, and StretchLab, ensuring they can maintain their wellness routines even while at sea. Additionally, guests will enjoy premium crafted desserts, fresh juices, and complimentary delivery service for all OceanNow and room service orders, adding to the all-inclusive convenience.

The Princess Premier Ultimate package also includes reserved seating in the Princess Theater and crew appreciation gratuities.

Guests purchasing Princess Premier for the new price of $90 per person per day, enjoy more than 70% savings* on the following inclusions:

• NEW! Unlimited Premier Beverage Package
• NEW! Unlimited Specialty Dining
• NEW! Unlimited MedallionNet Max Wi-Fi
• Unlimited prix fixe meals at any casual dining location: Enjoy unlimited access to casual dining options onboard.
• Unlimited Delivery Service: Complimentary access to all OceanNow and Room Service orders.
• Unlimited reserved seating in the Princess Theater: Enjoy premium seating for all shows and performances.
• Unlimited premium boutique fitness classes per voyage: Stay fit with classes such as Pure Barre, YogaSix, and StretchLab.
• Unlimited premium crafted desserts: A variety of exquisite desserts crafted by Princess pastry chefs.
• Unlimited premium fresh juices: Refresh with an assortment of fresh juices.
• Unlimited photos: Capture memories with an inclusive digital photo package.
• Daily crew gratuities: Relax knowing gratuities are covered.
• Princess Prizes: Participate in onboard giveaways and win exciting prizes.
• Free Medallion device shipping: Enjoy the convenience of free shipping of the Medallion device to home before sailing.

The rollout schedule for the Princess Premier package enhancements is as follows:

• Enchanted Princess: August 31
• Majestic Princess; Sky Princess: September 1
• Crown Princess: September 2
• Ruby Princess: September 3
• Grand Princess: September 4
• Emerald Princess; Discovery Princess; Sun Princess: September 7
• Caribbean Princess; Regal Princess: September 12
• Royal Princess; Sapphire Princess: September 14
• Island Princess: September 25
• Diamond Princess: September 26
• Coral Princess: October 17

Guests who previously purchased Princess Premier can upgrade by contacting their travel advisor or by calling 1-800-PRINCESS (1-800-774-6237). More details can be found at here https://www.princess.com/en-us/cruise-deals-promotions/plus-premier-cruise-packages.

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About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). 

Newsroom:
Additional media information is available at princess.com/news

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SOURCE Princess Cruises

FAQ

What are the new features in Princess Cruises' Premier Package?

The new Premier Package includes unlimited premium beverages up to $20 each, unlimited specialty dining at world-class restaurants, and unlimited MedallionNet Max Wi-Fi for prioritized high-speed internet access.

How much does the new Princess Premier Package cost per day?

The new Princess Premier Package costs $90 per person per day.

When will the enhanced Princess Premier Package be available for CCL cruises?

The enhanced Princess Premier Package will be available for voyages departing on or after August 31, 2024.

What specialty dining options are included in the Princess Premier Package?

The package includes unlimited dining at restaurants such as Crown Grill, Sabatini's, The Catch by Rudi, Makoto Ocean, and Butcher's Block by Dario Cecchini.