Holland America Line Debuts New Global Brand Campaign: 'Savour the Journey -- Experiences With Us Are Too Good to Hurry Through'
Holland America Line has launched a new global brand campaign titled 'Savour the Journey -- Experiences With Us Are Too Good to Hurry Through.' The campaign, announced on March 3, 2025, emphasizes the cruise line's focus on leisurely travel and authentic experiences.
The rebranding initiative highlights four key pillars:
- Onboard Experiences: Features elegant European design, mid-size ships, and cultural programming including Orange Party and Royal Dutch Tea
- Destinations: Offers extended port stays and exclusive The HISTORY Channel itineraries
- Destination Dining™: Includes a Global Fresh Fish Program sourcing from 60 ports, serving 80 fish varieties within 48 hours
- Service: Emphasizes high crew-to-guest ratio and twice-daily stateroom turndown
The integrated marketing campaign will initially focus on Northern Europe and Mediterranean markets before expanding to Alaska and Caribbean destinations.
Holland America Line ha lanciato una nuova campagna globale dal titolo 'Savor the Journey -- Le esperienze con noi sono troppo belle per essere affrettate.' La campagna, annunciata il 3 marzo 2025, sottolinea l'attenzione della compagnia di crociere su viaggi rilassati e esperienze autentiche.
L'iniziativa di rebranding evidenzia quattro pilastri chiave:
- Esperienze a Bordo: Presenta un elegante design europeo, navi di medie dimensioni e programmi culturali tra cui Orange Party e Royal Dutch Tea
- Destinazioni: Offre soste prolungate nei porti e itinerari esclusivi del The HISTORY Channel
- Destination Dining™: Include un Programma Globale di Pesce Fresco che si rifornisce da 60 porti, servendo 80 varietà di pesce entro 48 ore
- Servizio: Sottolinea l'alto rapporto equipaggio-ospiti e la pulizia delle cabine due volte al giorno
La campagna di marketing integrata si concentrerà inizialmente sui mercati del Nord Europa e del Mediterraneo prima di espandersi verso le destinazioni in Alaska e nei Caraibi.
Holland America Line ha lanzado una nueva campaña de marca global titulada 'Savor the Journey -- Las experiencias con nosotros son demasiado buenas para apresurarse.' La campaña, anunciada el 3 de marzo de 2025, enfatiza el enfoque de la línea de cruceros en viajes tranquilos y experiencias auténticas.
La iniciativa de rebranding destaca cuatro pilares clave:
- Experiencias a Bordo: Presenta un elegante diseño europeo, barcos de tamaño mediano y programación cultural que incluye Orange Party y Royal Dutch Tea
- Destinos: Ofrece estancias prolongadas en puertos e itinerarios exclusivos del The HISTORY Channel
- Destination Dining™: Incluye un Programa Global de Pescado Fresco que se abastece de 60 puertos, sirviendo 80 variedades de pescado en 48 horas
- Servicio: Enfatiza una alta proporción de tripulación por huésped y la limpieza de camarotes dos veces al día
La campaña de marketing integrada se centrará inicialmente en los mercados del norte de Europa y del Mediterráneo antes de expandirse a destinos en Alaska y el Caribe.
홀랜드 아메리카 라인은 'Savour the Journey -- 우리와 함께하는 경험은 서두를 수 없을 만큼 훌륭하다.'라는 제목의 새로운 글로벌 브랜드 캠페인을 시작했습니다. 2025년 3월 3일에 발표된 이 캠페인은 크루즈 라인의 여유로운 여행과 진정한 경험에 대한 집중을 강조합니다.
브랜딩 재구성 이니셔티브는 네 가지 주요 기둥을 강조합니다:
- 선상 경험: 우아한 유럽 디자인, 중형 선박 및 오렌지 파티와 로열 더치 티를 포함한 문화 프로그램을 특징으로 합니다.
- 목적지: 연장된 항구 체류 및 HISTORY 채널의 독점적인 여행 일정을 제공합니다.
- Destination Dining™: 60개 항구에서 조달하여 48시간 이내에 80종의 생선을 제공하는 글로벌 신선한 생선 프로그램을 포함합니다.
- 서비스: 높은 승무원 대 손님 비율과 하루 두 번의 객실 청소를 강조합니다.
통합 마케팅 캠페인은 처음에 북유럽 및 지중해 시장에 초점을 맞춘 후 알래스카와 카리브해 목적지로 확장될 예정입니다.
Holland America Line a lancé une nouvelle campagne de marque mondiale intitulée 'Savourer le Voyage -- Les expériences avec nous sont trop belles pour être précipitées.' La campagne, annoncée le 3 mars 2025, met l'accent sur l'importance d'un voyage détendu et d'expériences authentiques.
L'initiative de rebranding met en avant quatre piliers clés :
- Expériences à Bord: Présente un design européen élégant, des navires de taille moyenne et des programmes culturels tels que Orange Party et Royal Dutch Tea
- Destinations: Propose des séjours prolongés dans les ports et des itinéraires exclusifs de The HISTORY Channel
- Destination Dining™: Inclut un programme mondial de poisson frais s'approvisionnant dans 60 ports, servant 80 variétés de poisson en 48 heures
- Service: Met l'accent sur un ratio élevé d'équipage par rapport aux invités et le service de nettoyage des cabines deux fois par jour
La campagne de marketing intégrée se concentrera d'abord sur les marchés d'Europe du Nord et de la Méditerranée avant de s'étendre vers des destinations en Alaska et dans les Caraïbes.
Holland America Line hat eine neue globale Marken-Kampagne mit dem Titel 'Savor the Journey -- Erlebnisse mit uns sind zu gut, um sie zu überstürzen.' gestartet. Die Kampagne, die am 3. März 2025 angekündigt wurde, betont den Fokus der Kreuzfahrtgesellschaft auf entspanntes Reisen und authentische Erfahrungen.
Die Rebranding-Initiative hebt vier zentrale Säulen hervor:
- Erlebnisse an Bord: Bietet elegantes europäisches Design, mittelgroße Schiffe und kulturelle Programme wie die Orange Party und Royal Dutch Tea
- Ziele: Bietet verlängerte Hafenaufenthalte und exklusive Reisepläne des HISTORY Channels
- Destination Dining™: Beinhaltet ein Global Fresh Fish Program, das aus 60 Häfen beschafft und innerhalb von 48 Stunden 80 Fischsorten serviert
- Service: Betont ein hohes Verhältnis von Crew zu Gästen und die tägliche Reinigung der Kabinen zweimal täglich
Die integrierte Marketingkampagne wird zunächst auf die Märkte Nordeuropas und des Mittelmeers fokussiert, bevor sie auf Ziele in Alaska und der Karibik ausgeweitet wird.
- Global expansion of operations with focus on premium markets
- Extensive fresh food sourcing network across 60 ports
- High crew-to-guest ratio indicating premium service level
- Strategic market positioning in luxury travel segment
- None.
Rooted in data-driven consumer insights, this multifaceted marketing campaign brings to life the art of leisurely travel that only Holland America can provide
Rooted in its Dutch heritage, Holland America Line is a leader for its award-winning style of warm and authentic service that can't be copied or imitated. The cruise line continues to build on its differentiation in destinations, on-board experiences and culinary excellence to deliver on existing guest needs while bringing onboard new ones. It is from this common ground across new and existing segments that Savour the Journey was formed.
Based on extensive consumer research that captured the behaviors and interests of its core and growth segments, rather than just demographics, the updated positioning spotlights key differentiators that set Holland America Line apart: The messaging of "Experiences with us are too good to hurry through" speaks to travelers, vacationers and cruisers who want to savor every moment of their journey, and that is something only Holland America Line can provide.
"We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies," said Kacy Cole, chief marketing officer at Holland America Line. "'Experiences with us are too good to hurry through' encapsulates our genuine hospitality, world-class on-board product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel."
The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size.
Onboard Experiences: The Journey is as Important as the Destination
With its elegant European design and perfectly mid-size ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique. While the Orange Party and Royal Dutch Tea celebrate the cruise line's roots, live cooking shows, enriching presentations and innovative partnerships elevate the art of cultural connections and leisurely travel.
Destinations: Connect to the World and Each Other
Authentic experiences don't just stop with Holland America Line's on-board programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities.
Destination Dining™: Local Cuisine that Goes Beyond the Plate
Holland America Line tells the story of the destinations it visits via a robust culinary program and Destination Dining. Cuisine becomes a door to different cultures filled with history, traditions and adventure. The cruise line prides itself on a first-of-its-kind Global Fresh Fish Program, engaging a global network of 60 ports to source and serve 80 types of fresh fish on board, going from port to plate in less than 48 hours. Additionally, depending on the ship's location, guests can enjoy authentic regional dishes made with locally sourced ingredients, as well as bread and pasta that are made fresh daily.
Service Rooted in Care: A Tradition of Genuine Hospitality
Guests can look forward to award-winning service that stems from the brand's unrivaled, convivial hospitality. With a high crew-to-guest ratio, bespoke service with attention to detail and twice-a-day stateroom turndown, Holland America Line makes travel personal. The brand's tradition of genuine hospitality offers a space to unwind and explore, forge new connections and opens the door to different cultures.
The rollout of the integrated marketing campaign launches across all channels including a series of new television commercials, out-of-home placements and digital ads across a variety of platforms. The ads will roll out with an initial focus on
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for 150+ years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of
CONTACT: | Bill Zucker |
PHONE: | 800-637-5029, 206-626-9890 |
EMAIL: |
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SOURCE Holland America Line
FAQ
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