Cunard introduces Harper's Bazaar Wellness at Sea packages across iconic fleet of Queens and unveils new wellness Event Voyage for 2026
Cunard announces the fleet-wide launch of Harper's Bazaar Wellness at Sea programs across Queen Mary 2, Queen Elizabeth, and Queen Victoria starting January 2025. The exclusive three-day programs - Relax, Recover, or Energize - are priced at $629 per guest and include spa treatments, ELEMIS products, and nutritionally balanced dining options.
The company also reveals a special Wellness at Sea Event Voyage scheduled for January 5-12, 2026, on Queen Anne, featuring wellness-themed experiences during a 7-night Norwegian Fjords voyage. Additionally, Cunard is introducing new plant-based menus across its fleet, developed with chef Paul Gayler MBE, offering more than 25 vegan dishes in the Britannia restaurants.
Cunard annuncia il lancio in tutta la flotta dei programmi Harper's Bazaar Wellness at Sea a bordo di Queen Mary 2, Queen Elizabeth e Queen Victoria a partire da gennaio 2025. I programmi esclusivi di tre giorni - Relax, Recupera o Energizza - sono offerti a $629 per ospite e includono trattamenti spa, prodotti ELEMIS e opzioni di ristorazione nutrizionalmente bilanciate.
L'azienda svela anche un evento speciale Wellness at Sea Event Voyage programmato per il 5-12 gennaio 2026, su Queen Anne, con esperienze a tema benessere durante una crociera di 7 notti nei Fiordi Norvegesi. Inoltre, Cunard introduce nuovi menu a base vegetale in tutta la sua flotta, sviluppati con lo chef Paul Gayler MBE, offrendo oltre 25 piatti vegani nei ristoranti Britannia.
Cunard anuncia el lanzamiento de los programas Harper's Bazaar Wellness at Sea en toda su flota a bordo de Queen Mary 2, Queen Elizabeth y Queen Victoria a partir de enero de 2025. Los programas exclusivos de tres días - Relajarse, Recuperar o Energizar - tienen un precio de $629 por huésped e incluyen tratamientos de spa, productos ELEMIS y opciones de comida nutricionalmente equilibradas.
La compañía también revela un evento especial Wellness at Sea Event Voyage programado del 5 al 12 de enero de 2026, en Queen Anne, que contará con experiencias temáticas de bienestar durante un viaje de 7 noches por los Fiordos Noruegos. Además, Cunard está introduciendo nuevos menús a base de plantas en toda su flota, desarrollados junto al chef Paul Gayler MBE, ofreciendo más de 25 platos veganos en los restaurantes Britannia.
큐나드는 2025년 1월부터 하퍼스 바자 웰니스 앳 씨 프로그램을 퀸 메리 2, 퀸 엘리자베스, 퀸 빅토리아 전선에서 출시한다고 발표했습니다. 이 독점적인 3일 프로그램은 - 휴식, 회복 또는 에너지 증진 - 고객당 가격이 $629이며 스파 트리트먼트, ELEMIS 제품 및 영양 균형 잡힌 식사 옵션이 포함됩니다.
회사는 또한 2026년 1월 5일부터 12일까지 퀸 앤에서 예정된 특별 웰니스 앳 씨 이벤트 항해를 발표하며, 7박 노르웨이 피오르드 항해 동안 웰니스 테마의 경험이 제공됩니다. 추가로, 큐나드는 셰프 폴 게일러 MBE와 함께 개발한 새로운 식물 기반 메뉴를 전선에서 도입하여 브리타니아 레스토랑에서 25개 이상의 비건 요리를 제공하고 있습니다.
Cunard annonce le lancement dans toute sa flotte des programmes Harper's Bazaar Wellness at Sea à bord des navires Queen Mary 2, Queen Elizabeth et Queen Victoria à partir de janvier 2025. Ces programmes exclusifs de trois jours - Relaxer, Récupérer ou Énergiser - sont proposés au prix de 629 $ par invité et comprennent des soins spa, des produits ELEMIS et des options de repas équilibrés sur le plan nutritionnel.
L'entreprise révèle également un événement spécial Wellness at Sea Event Voyage prévu du 5 au 12 janvier 2026, à bord de la Queen Anne, offrant des expériences thématiques de bien-être lors d'une croisière de 7 nuits dans les fjords norvégiens. De plus, Cunard introduit de nouveaux menus à base de plantes dans toute sa flotte, développés avec le chef Paul Gayler MBE, proposant plus de 25 plats végétaliens dans les restaurants Britannia.
Cunard kündigt den flottenweiten Start der Harper's Bazaar Wellness at Sea Programme auf der Queen Mary 2, Queen Elizabeth und Queen Victoria ab Januar 2025 an. Die exklusiven dreitägigen Programme - Entspannen, Erholen oder Energie tanken - kosten $629 pro Gast und beinhalten Spa-Behandlungen, ELEMIS Produkte und ernährungsphysiologisch ausgewogene Speiseoptionen.
Das Unternehmen enthüllt außerdem eine spezielle Wellness at Sea Event Voyage, die vom 5. bis 12. Januar 2026 auf der Queen Anne geplant ist und Wellness-Erlebnisse während einer 7-Nächte-Kreuzfahrt durch die norwegischen Fjorde umfasst. Darüber hinaus führt Cunard neue pflanzenbasierte Menüs in der gesamten Flotte ein, die mit dem Koch Paul Gayler MBE entwickelt wurden und mehr als 25 vegane Gerichte in den Britannia-Restaurants anbieten.
- Introduction of new revenue stream through $629 per guest wellness packages
- Fleet-wide expansion of wellness offerings potentially attracting new market segments
- Partnership with prestigious Harper's Bazaar brand enhancing service offerings
- Menu diversification with plant-based options addressing growing market demand
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Insights
The introduction of Harper's Bazaar Wellness at Sea packages represents a strategic move by Cunard to capitalize on the growing wellness tourism market, currently valued at over
The expansion of plant-based dining options aligns with the projected compound annual growth rate of 12.4% in the vegan food market through 2028. This positions Cunard to capture market share in the rapidly growing plant-based segment while potentially reducing food costs, as plant-based ingredients typically have lower overhead than animal proteins. However, the revenue impact of these initiatives is likely to be marginal relative to CUK's overall market capitalization of
The fleet-wide implementation of wellness programs demonstrates Cunard's adaptation to evolving luxury travel preferences. The three-tiered approach (Relax, Recover, Energize) shows sophisticated market segmentation, catering to different consumer needs within the wellness space. The timing of the 2026 Norwegian Fjords wellness voyage is particularly strategic, capitalizing on the post-holiday period when wellness tourism typically peaks.
The collaboration with chef Paul Gayler MBE for plant-based menus reflects a calculated response to the increasing demand for sustainable and health-conscious dining options in luxury travel. However, while these initiatives enhance Cunard's competitive positioning against other luxury cruise lines, they represent incremental improvements rather than transformative changes to the business model.
Each exclusive three-day program – Relax, Recover, or Energize – has been carefully crafted to meet individual wellness goals. Priced at
These transformative wellness journeys* are available to book in My Cunard before guests sail or with the ship's Spa Concierge once on board.
The introduction of these programs marks an exciting evolution of Cunard's award-winning wellness and enrichment offering and coincides with the announcement of a brand-new Wellness at Sea Event Voyage for 2026.
Scheduled for January 5-12, 2026, this unique 7-night Norwegian Fjords voyage on board Queen Anne will include an inspiring variety of wellness-themed experiences – from invigorating classes and tailored spa treatments to enlightening insight talks from expert speakers – to set a new standard for well-being at sea.
Katie McAlister, President of Cunard, said: "Wellness is at the heart of what we offer at Cunard, and the Harper's Bazaar Wellness at Sea programs are a natural addition across our entire fleet. Ocean-inspired wellness is a unique part of the Cunard experience, offering guests the chance to relax, recharge, and feel renewed while sailing to extraordinary destinations. Whether they're looking to unwind, recover, or boost their energy, these programs will help them arrive feeling refreshed and inspired."
New Plant-Based Menus
Cunard is also introducing a range of new plant-based menus across its fleet, developed in collaboration with chef Paul Gayler MBE, a pioneer in vegetarian and vegan cuisine. Showcasing the very best plant-based cuisine at sea, the menus draw inspiration from destinations where plant-based eating is a way of life—such as the Middle East—and use authentic cooking methods to reimagine classic dishes.
More than 25 vegan dishes will be available in the Britannia restaurants on Queen Mary 2, Queen Victoria, Queen Elizabeth, and the eagerly awaited Queen Anne. Created by Cunard's team of chefs, the dishes feature fresh, plant-based ingredients, alongside high-quality pulses, spices, and vegan pastry creations.
For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.
For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in
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For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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