Award-winning Actress Hannah Waddingham Brings the Magic of "The Love Boat" Back to Life in New Princess Cruises Ad Campaign
Princess Cruises launches a new global advertising campaign, 'Love Boat by Hannah,' featuring Emmy-winning Ted Lasso actress Hannah Waddingham. The campaign reimagines the iconic Love Boat theme song, with Waddingham recording at Miami's Criteria Recording Studios. The ads showcase Waddingham enjoying various cruise experiences aboard a Princess ship, filmed in cinematic style by director Dave Laden. The campaign will be distributed across multiple platforms in the U.S., U.K., Canada, and Australia, including connected TV, digital platforms, social media, and cinemas. Waddingham, who serves as Godmother of the new Sun Princess, brings modern appeal to the brand while honoring its legacy.
Princess Cruises lancia una nuova campagna pubblicitaria globale, 'Love Boat by Hannah', con l'attrice premiata con un Emmy Ted Lasso, Hannah Waddingham. La campagna ripropone in modo originale la famosa sigla di Love Boat, con Waddingham che registra negli Criteria Recording Studios di Miami. Gli annunci mostrano Waddingham mentre vive varie esperienze in crociera a bordo di una nave Princess, riprese in uno stile cinematografico dal regista Dave Laden. La campagna sarà distribuita su molteplici piattaforme negli Stati Uniti, Regno Unito, Canada e Australia, comprese TV connesse, piattaforme digitali, social media e cinema. Waddingham, che è la Madrina della nuova Sun Princess, porta un fascino moderno al marchio onorando al contempo la sua eredità.
Princess Cruises lanza una nueva campaña publicitaria global, 'Love Boat by Hannah', con la actriz ganadora de un Emmy Ted Lasso, Hannah Waddingham. La campaña reimagina la icónica canción tema de Love Boat, con Waddingham grabando en los Criteria Recording Studios de Miami. Los anuncios muestran a Waddingham disfrutando de diversas experiencias de crucero a bordo de un barco Princess, filmadas con un estilo cinematográfico por el director Dave Laden. La campaña se distribuirá en múltiples plataformas en EE. UU., Reino Unido, Canadá y Australia, incluyendo televisión conectada, plataformas digitales, redes sociales y cines. Waddingham, quien es la madrina de la nueva Sun Princess, aporta un atractivo moderno a la marca mientras rinde homenaje a su legado.
프린세스 크루즈가 새로운 글로벌 광고 캠페인인 'Love Boat by Hannah'를 선보입니다. 이 캠페인은 에미상을 수상한 Ted Lasso 배우 한나 와딩햄이 특징입니다. 캠페인은 상징적인 Love Boat 테마 송을 새롭게 재구성하며, 와딩햄은 마이애미의 Criteria Recording Studios에서 녹음을 진행했습니다. 광고는 와딩햄이 프린세스 선박에서 다양한 크루즈 경험을 즐기는 모습을 보여줍니다. 이는 감독 데이브 라든에 의해 영화적인 스타일로 촬영되었습니다. 이 캠페인은 미국, 영국, 캐나다, 호주를 포함한 여러 플랫폼에서 배포될 예정이며, 연결된 TV, 디지털 플랫폼, 소셜 미디어 및 영화관을 포함합니다. 새로운 Sun Princess의 대모인 와딩햄은 브랜드에 현대적인 매력을 더하면서 그 유산을 기립니다.
Princess Cruises lance une nouvelle campagne publicitaire mondiale, 'Love Boat by Hannah', mettant en vedette l'actrice récompensée par un Emmy Ted Lasso, Hannah Waddingham. La campagne réinvente le célèbre thème de Love Boat, avec Waddingham enregistrant dans les Criteria Recording Studios à Miami. Les annonces présentent Waddingham profitant de diverses expériences de croisière à bord d'un navire Princess, filmées dans un style cinématographique par le réalisateur Dave Laden. La campagne sera diffusée sur plusieurs plateformes aux États-Unis, au Royaume-Uni, au Canada et en Australie, y compris la télévision connectée, les plateformes numériques, les réseaux sociaux et les cinémas. Waddingham, qui est la marraine de la nouvelle Sun Princess, apporte un attrait moderne à la marque tout en rendant hommage à son héritage.
Princess Cruises startet eine neue globale Werbekampagne, 'Love Boat by Hannah', mit der Emmy-prämierten Ted Lasso-Schauspielerin Hannah Waddingham. Die Kampagne interpretiert das ikonische Love Boat-Thema neu, wobei Waddingham im Criteria Recording Studios in Miami aufnimmt. Die Werbespots zeigen Waddingham, wie sie verschiedene Kreuzfahrt-Erlebnisse an Bord eines Princess-Schiffes genießt, gefilmt im cinematischen Stil von Regisseur Dave Laden. Die Kampagne wird über mehrere Plattformen in den USA, Großbritannien, Kanada und Australien verbreitet, einschließlich vernetztem Fernsehen, digitalen Plattformen, sozialen Medien und Kinos. Waddingham, die als Taufpatin der neuen Sun Princess fungiert, verleiht der Marke modernen Charme und ehrt gleichzeitig ihr Erbe.
- Strategic marketing initiative targeting diverse demographics including digitally savvy adults and multi-generational groups
- Multi-channel campaign distribution across major markets (US, UK, Canada, Australia)
- Association with high-profile entertainment personality enhancing brand visibility
- None.
Insights
This advertising campaign, while featuring a high-profile celebrity, represents a routine marketing initiative without direct material impact on CCL's financial performance. The campaign's focus on nostalgia and brand building through the "Love Boat" theme is a continuation of Princess Cruises' existing marketing strategy rather than a significant business development.
While the multi-channel distribution across US, UK, Canada and Australia markets indicates a substantial marketing investment, such campaigns are typical for cruise lines and already factored into regular operating expenses. The timing ahead of major film releases like Wicked and Gladiator 2 suggests strategic placement but doesn't constitute market-moving news for investors.
Emmy-Winning Ted Lasso Actress and Musical Theater Veteran Brings Modern Edge
to the Storied Brand in New Ad Campaign
The original Love Boat series, which aired on ABC from 1977 to 1986, became a pop culture phenomenon, turning the show's catchy theme into an anthem of romance and adventure. In the new ad campaign, Waddingham reimagines the song, adding a modern twist while celebrating the iconic legacy that helped make Princess Cruises a household name.
Filmed in dazzling, cinematic style by acclaimed director Dave Laden of Hungry Man and created with the expertise of Princess Cruises' agency of record, Terri & Sandy, the campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise. Whether she's belting out the theme song while sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring gourmet cuisine, or drifting off to sleep during a massage, Waddingham brings humor and elegance to every scene.
To bring new life to the legendary track, Waddingham recorded her version at the famed Criteria Recording Studios in
"Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem," said John Padgett, president of Princess Cruises. "As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat's
The "Love Boat by Hannah" campaign invites audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an adventure where every moment is unforgettable - anchored by Waddingham's electrifying performance.
Earlier this year, Waddingham was honored as the Godmother of the brand's new, next level Love Boat - Sun Princess - a prestigious title held by a distinguished roster of past godparents, including icons like Diana, Princess of
The "Love Boat by Hannah" campaign will roll out in a series of 60-, 30-, 15-, and 06-second spots across the
Designed to resonate with both seasoned Princess cruisers and those curious about embarking on their first voyage, the campaign targets a diverse audience. Key demographics include digitally savvy adults, active seniors, families with teenagers, and multi-generational groups eager for shared adventures.
"Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself," said JP Gomez, Creative Director at Terri & Sandy. "From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess. We couldn't have asked for better partners than Hannah and the Princess team."
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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