Columbia Care Launches Legacy California Cannabis Brand, Classix, in Five New Markets Across the U.S.; Marks Industry’s Widest Multi-State Flower Brand Launch in a Single Day
Columbia Care (CCHWF) expands its Classix brand into five new states: Arizona, Delaware, Illinois, Massachusetts, and New Jersey. The Classix brand, known for its unique cannabis products, aims to capture a wider audience across these markets. This launch is noted as the largest single-day flower brand launch by a multi-state operator, showcasing Columbia Care's robust supply chain. Classix products include 3.5g whole flower and pre-rolls, with plans for more products in the future.
- Successful launch of Classix brand in five new states, enhancing market presence.
- Largest single-day flower brand launch by a multi-state operator, demonstrating operational strength.
- Expansion aligns with Columbia Care's strategy to build a national brand portfolio.
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Newest Lifestyle Brand from
“Classix is a timeless lifestyle brand that has built an amazing following in
“Our fully integrated, national footprint allows us to commercialize brands through our retail stores and the wholesale market with the consistency and quality our medical and adult use consumers have come to expect,” Channon continued. “We have established the necessary supply chain infrastructure to enable the biggest single-day flower brand launch across multiple markets by any multi-state operator to date. We are incredibly proud of our team for orchestrating this monumental achievement in the industry. This is direct evidence of
Classix is now available in all five new markets with 3.5g whole flower and a five-pack of pre-rolls, with plans to launch across additional markets in 2022 with a wider variety of products. Classix is now part of a growing portfolio of brands, including Seed & Strain and Triple Seven, that are at the intersection of the medical and adult use markets and are thoughtfully designed for a spectrum of patients and consumers to meet their cannabis needs. Classix was developed by Project Cannabis, which
Classix products are now available in a number of the Company’s dispensaries, including Cannabist, and third party partners in six markets.
For more information, Classix can be found on Instagram @ClassixBrand.
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Caution Concerning Forward-Looking Statements
This press release contains certain statements that constitute forward-looking information within the meaning of applicable securities laws and reflect the Company’s current expectations regarding future events. The Company has made assumptions with regard to its ability to execute on brand and product initiatives, which although considered reasonable by the Company, may prove to be incorrect and are subject to known and unknown risks and uncertainties that may cause actual results, performance or achievements of the Company to be materially different from those expressed or implied by any forward-looking information. Securityholders should review the risk factors discussed under “Risk Factors” in Columbia Care’s Annual Information Form dated
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