The Cannabist Company Introduces Brand dreamt to Massachusetts, New Jersey and Virginia Markets
The Cannabist Company (CBSTF) has announced the expansion of its sleep-focused brand dreamt into Massachusetts, New Jersey, and Virginia markets, following its December launch in Maryland. The expansion coincides with Sleep Awareness Month, featuring educational pop-ups and promotional activities including 'Sleepy Saturdays' with double loyalty points on dreamt purchases.
The brand's signature product features a unique 5:2:1 ratio of THC, CBD, and CBN, complemented by natural ingredients including valerian root and GABA. The formulation also includes a proprietary terpene blend with limonene, myrcene, and linalool to support relaxation.
Currently, dreamt offers 5mg gummies in 20-pack quantities across all four markets, with a 30-dose tincture available in Massachusetts and planned for release in other markets this spring.
The Cannabist Company (CBSTF) ha annunciato l'espansione del suo marchio focalizzato sul sonno dreamt nei mercati del Massachusetts, del New Jersey e della Virginia, dopo il lancio di dicembre nel Maryland. L'espansione coincide con il Mese della Consapevolezza sul Sonno, con eventi educativi e attività promozionali tra cui il 'Sleepy Saturdays' che offre il doppio dei punti fedeltà sugli acquisti di dreamt.
Il prodotto di punta del marchio presenta un unico rapporto 5:2:1 di THC, CBD e CBN, arricchito da ingredienti naturali come la radice di valeriana e il GABA. La formulazione include anche un mix di terpeni proprietari con limonene, mircene e linalolo per supportare il rilassamento.
Attualmente, dreamt offre gommose da 5mg in confezioni da 20 in tutti e quattro i mercati, con una tintura da 30 dosi disponibile nel Massachusetts e prevista per il rilascio in altri mercati questa primavera.
The Cannabist Company (CBSTF) ha anunciado la expansión de su marca centrada en el sueño dreamt en los mercados de Massachusetts, Nueva Jersey y Virginia, tras su lanzamiento en diciembre en Maryland. La expansión coincide con el Mes de la Conciencia del Sueño, con eventos educativos y actividades promocionales, incluyendo los 'Sleepy Saturdays' que ofrecen el doble de puntos de lealtad en las compras de dreamt.
El producto insignia de la marca presenta una única proporción de 5:2:1 de THC, CBD y CBN, complementado con ingredientes naturales como la raíz de valeriana y GABA. La formulación también incluye una mezcla de terpenos patentada con limoneno, mirceno y linalol para apoyar la relajación.
Actualmente, dreamt ofrece gomitas de 5mg en paquetes de 20 en los cuatro mercados, con una tintura de 30 dosis disponible en Massachusetts y planeada para su lanzamiento en otros mercados esta primavera.
The Cannabist Company (CBSTF)는 dreamt라는 수면 중심 브랜드를 메릴랜드에서 12월에 출시한 후 매사추세츠, 뉴저지, 버지니아 시장으로 확장한다고 발표했습니다. 이 확장은 수면 인식의 달과 일치하며, 교육 팝업 및 'Sleepy Saturdays'와 같은 프로모션 활동을 포함하여 dreamt 구매 시 두 배의 적립 포인트를 제공합니다.
브랜드의 시그니처 제품은 THC, CBD, CBN의 독특한 비율 5:2:1을 특징으로 하며, 발레리안 뿌리와 GABA와 같은 자연 성분으로 보완됩니다. 이 포뮬레이션은 또한 릴렉세이션을 지원하기 위해 리모넨, 미르센, 리날룰이 포함된 독점 테르펜 혼합물이 포함되어 있습니다.
현재 dreamt는 20팩의 5mg 젤리를 네 개 시장 모두에서 제공하며, 매사추세츠에서는 30회 분량의 팅크를 제공하고 있으며, 이 봄에 다른 시장에서도 출시될 예정입니다.
The Cannabist Company (CBSTF) a annoncé l'expansion de sa marque axée sur le sommeil dreamt sur les marchés du Massachusetts, du New Jersey et de la Virginie, suite à son lancement en décembre dans le Maryland. Cette expansion coïncide avec le Mois de la Sensibilisation au Sommeil, avec des événements éducatifs et des activités promotionnelles, y compris les 'Sleepy Saturdays' offrant le double de points de fidélité sur les achats de dreamt.
Le produit phare de la marque présente un rapport unique de 5:2:1 de THC, CBD et CBN, complété par des ingrédients naturels tels que la racine de valériane et le GABA. La formulation comprend également un mélange de terpènes exclusif avec du limonène, du myrcène et du linalol pour favoriser la relaxation.
Actuellement, dreamt propose des gommes de 5mg en paquets de 20 sur les quatre marchés, avec une teinture de 30 doses disponible dans le Massachusetts et prévue pour être lancée dans d'autres marchés ce printemps.
The Cannabist Company (CBSTF) hat die Expansion ihrer schlaforientierten Marke dreamt in die Märkte von Massachusetts, New Jersey und Virginia bekannt gegeben, nach dem Launch im Dezember in Maryland. Die Expansion fällt mit dem Monat der Schlafbewusstseins zusammen und umfasst Bildungs-Pop-ups sowie Werbeaktivitäten, darunter 'Sleepy Saturdays', bei denen es doppelte Treuepunkte auf dreamt-Käufe gibt.
Das Hauptprodukt der Marke bietet ein einzigartiges Verhältnis von 5:2:1 von THC, CBD und CBN, ergänzt durch natürliche Inhaltsstoffe wie Baldrianwurzel und GABA. Die Formulierung enthält auch eine proprietäre Terpenmischung mit Limonen, Myrcen und Linalool zur Unterstützung der Entspannung.
Derzeit bietet dreamt 5mg Gummis in 20er-Packungen in allen vier Märkten an, mit einer 30-Dosen-Tinktur, die in Massachusetts erhältlich ist und in anderen Märkten für diesen Frühling geplant ist.
- Market expansion into three new states increases revenue potential
- Product line diversification with both gummies and tinctures
- Strategic launch timing during Sleep Awareness Month to maximize marketing impact
- Product formulation restrictions vary by state regulations, potentially affecting consistency
- product variety with only gummies available in most markets
Brand Expansion and Product Debuts Highlight Sleep Awareness Month
With the expansion into these new markets, dreamt is debuting amid Sleep Awareness Month, a time dedicated to emphasizing the importance of quality rest. To mark the occasion, the Company is bringing dreamt-focused educational pop-ups to its retail stores and wholesale partners, offering exclusive deals and discounts to help more consumers understand the benefits of better sleep. Throughout the month at the Company’s dispensaries, customers can take advantage of Sleepy Saturdays with special promotions and earn double loyalty points on dreamt purchases.
“We’re excited to bring dreamt to additional markets, offering a sleep-oriented product to our patients and customers. It’s been awesome hearing from those who are already enjoying its transformative benefits,” said Erick Rodriguez, Vice President of National Retail Experience, The Cannabist Company. “dreamt’s expansion and popularity is a testament to its innovation in one of the most in-demand product categories, focused on people getting the rest they need to feel and perform at their best.”
The dreamt brand sets itself apart with a unique formulation. Its precise 5:2:1 ratio of THC, CBD, and CBN helps users rest easily, while a carefully selected blend of natural ingredients enhances relaxation. Valerian root, a widely used relaxation aid. GABA, a naturally occurring amino acid, may induce a calming effect, preparing the brain for rest. Additionally, dreamt’s proprietary terpene blend—featuring limonene, myrcene, and linalool—works synergistically to support relaxation. The formulation for dreamt may vary depending on state regulations.
dreamt is now available as a 5mg gummy sold in a 20 pack, at the Company’s dispensaries in
For more information, visit cannabistcompany.com or youdreamt.com.
About The Cannabist Company (f/k/a Columbia Care)
The Cannabist Company, formerly known as Columbia Care, is one of the most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 14 U.S. jurisdictions. The Company operates 84 facilities including 67 dispensaries and 17 cultivation and manufacturing facilities, including those under development. Columbia Care, now The Cannabist Company, is one of the original multi-state providers of cannabis in the
Caution Concerning Forward-Looking Statements
This press release contains certain statements that constitute “forward-looking information” or “forward-looking statements” within the meaning of applicable securities laws and reflect the Company’s current expectations regarding future events. Forward-looking statements or information contained in this release include, but are not limited to, statements or information with respect to the Company’s ability to execute on retail, wholesale, brand and product initiatives. These forward-looking statements or information, which although considered reasonable by the Company, may prove to be incorrect and are subject to known and unknown risks and uncertainties that may cause actual results, performance or achievements of the Company to be materially different from those expressed or implied by any forward-looking information. In addition, security holders should review the risk factors discussed under “Risk Factors” in Columbia Care’s Form 10-K for the year ended December 31, 2023, as filed with Canadian and
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325696938/en/
Investors
Lee Ann Evans
SVP, Capital Markets
investor@cannabistcompany.com
Media
Mike Moses
Communications Manager
media@cannabistcompany.com
Source: The Cannabist Company Holdings Inc.
FAQ
What products does CBSTF's dreamt brand currently offer in Massachusetts?
What is the THC:CBD:CBN ratio in CBSTF's dreamt product line?
What promotions is CBSTF offering for dreamt during Sleep Awareness Month?
In which new markets has CBSTF launched its dreamt product line?
